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Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
Iccc2009 Facial Images Vietnam(15 Dec2009)No2
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Iccc2009 Facial Images Vietnam(15 Dec2009)No2

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  • 1. WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
    Online Image Content Analysis of Political Figures: Facial Expressions of National Assembly Members in South Korea
    BulentOzel*, Han Woo PARK**
    *Istanbul Bilgi University, Turkey,
    ** YeungNam University, Korea
    E-mail: hanpark@ynu.ac.kr
    A full paper for poster-presentation to the ICCC2009 (International Conference on Convergence Content)
    held on December 17~19, 2009, in Hanoi University of Culture, Vietnam.
    http://www.koreacontents.or.kr   http://iccc2009.itshome.co.kr
  • 2. Research Question
    Do facial images displayed on official homepages of politicians differ based on politicians’
    socio-political-demographic attributes?
    How?
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 3. Motivation
    Web as an interactive political arena with visually rich and enhanceablecontent(Angus et.al., 2011)‏
    Demonstration of sentimentality analysis based on facial pictures of South Korean politicians.
    Demonstration of feasibility and validity of analysis on facial expression supported by large number of images retrieved from politicians' homepages.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 4. Data
    Primary data were collected from official homepages of 18th National Assembly members(elected in 2008) in South Korea.
    Covering 277 out of 292 members(as of 13 August 2009)‏
    • 1879 images extracted from front pages of official homepages
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 5. Methodology
    Variables:
    Categories(Coleman & Wasike, 2007; Verser & Wicks, 2000):
    • Smiling
    • 13. Frowning
    • 14. No expression
    • 15. Given that this is an exploratory research, one coder was employed
    :
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 16. Online Image content analysis of Web 2.0 politics
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 17. Politicians’ facial expressions were categorized in one of following three groups:
    No-expression Smiling Frowning
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 18. Conclusions(1)‏
    • A smiling image is the most prevalent facial expression on Web pages of South Korean politicians regardless of distribution of their socio-political-demographic attributes.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 19. Conclusions(2)‏
    • Existence and strength of a smiling image has statistically significant positive correlation with politicians' visibility counts.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 20. Conclusions(3)‏
    • Opposition parties significantly exhibit more prevalent frowning faces and expressionless faces compared to ruling party.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 21. Conclusions(4)‏
    • More experienced politicians, contrary to their less experienced colleagues with similar ages, keep smiling!
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 22. Limitations & Future Work
    • Use of multiple coders
    • 23. Including all of the facial images posted to politician homepages
    • 24. A longitudinal analysis: What facial expressions did oppositional politicians make when they were in power?
    • 25. Conducting an international comparison
    • 26. Analyzing the facial images retrieved from portal, search engines, social networking sites, etc.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 27. Thank you!Q & A
    Han Woo PARK, Ph.D.
    (Corresponding author)
    Associate Professor
    Department of Media and Information, YeungNam University, Korea
    Director of WCU (World Class University) Webometrics Institute
    hanpark@ynu.ac.kr
    http://www.hanpark.net
    http://english-webometrics.yu.ac.kr
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 28. References
    • E. Angus, D. Stuart, and M. Thelwall, “Flickr’s potential as an academic image resource: an exploratory study”, Journal of Librarianship & Information Science, 2011 (in press).
    • 29. R. Coleman and B. Wasike, ``Visual Elements in Public Journalism Newspapers in an Election: A Content Analysis of the Photographs and Graphics in Campaign 2000'', Journal of Communication, September, 54, 2004.
    • 30. R. Verser and R.H. Wicks, ``Managing Voter Impressions: The Use of Images on Presidential Candidate Web Sites during the 2000 Campaign'', Journal of Communication, 56, pp. 178-97.
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI
  • 31. <Acknowledgement>
    Research for this paper has been supported by theWorld Class University(WCU) program through the National Research Foundation of Korea, which is funded by the Ministry of Education, Science and Technology (No. 515-82-06574, http://english-webometrics.yu.ac.kr). This paper is part of the Investigating Internet-based Politics using e-Research Tools Project. The authors wish to thank Byung-Gyu Park, Yon-Soo Lim, Chien-Leng Hsu, and Maurice Vergeer for their suggestion and assistance
    WCU
    WEBOMETRICS
    INSTITUTE
    INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS
    WWI

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