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A compararive study of press website feature analysis kansai university


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  • Thank you for having me here today My name is Jiyoung Kim, Graduate student from Yeungnam University in Korea.
  • In common :
  • Here is the credibility of Newspapers differences between Korea and Japan about Newspaper. It might effect on the development of the online news So, We are curious about the press website between two countries.
  • Gudykunst et al. (1987) have commented that Korean and Japanese collectivistic cultural traits might differ: Korean culture reflects simple collectivism, which means that depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups. By contrast, Japanese culture reflects contextual collectivism, which means that members form specific in-groups beyond given context and situations. For example, Japanese women tend to specifically perceive their family as their primary in-group, whereas men tend to regard their workplace as their primary in-group (Takahashi, 2010). From an ethnographic approach, Froese (2010) described that Koreans tend to accept willingly a newcomer who has something in common based on the existing in-group traits as an in-group member, whereas in Japan, the newcomer finds it more difficult to have the opportunity for personal chats with the existing members. There are few studies to support simple and contextual collectivism from each country, yet the assumption of diverse collectivistic cultures would in part
  • Select 8 newspapers Base on circulation of a national newspaper and political tendency(inclination), but since sankei simbun’s website has different form from others which use MSN’s service not independent website, we use only other three newspapers except network visualization.
  • 10 점 만점 평균값을 구해 비교 가능하도록 함 수치가 높을 수록 항목의 성향이 강하다는 것을 의미
  • December, J.(1996) 은 웹 매체가 수행하는 기능을 커뮤니케이션 기능 , 상호작용 기능 , 정보 기능으로 분류하였다 . 김채환 외 (2003) 은 상호작용이 커뮤니케이션을 기반으로 한다는 점에서 하나로 묶고 , 언론사에게 웹은 새로운 수익 추구의 수단으로 비즈니스 기능을 추가하여 크게 커뮤니케이션 기능 , 정보 기능 , 비즈니스 기능이 있다고 하였다 . 김효동 외 (2007) 은 정치인 웹사이트 분석에서 샘플 사이트로부터 얻게 되는 특성을 크게 참여유도 , 정보제공 , 아웃링크로 나누어 분석 하였다 . 자료 수집을 위해 웹사이트 분석을 한 논문들의 분석유목을 바탕으로 , 샘플 사이트로부터 얻게 되는 특성을 크게 커뮤니케이션 , 정보 제공 , 비즈니스로 나눠 총 90 개 항목으로 재구성 하였다 .
  • Chosun Ilbo
  • How was this article ? Informative, feel better, gain sympathy, get angry, absurd
  • Using SNS media send article outside and make high connection with websites. Korean Japan
  • Although Japan have Links , banner ads which is basic, Korean have Even text ads tool for example
  • 요미우리
  • UCINET 을 이용해 각 언론사별 성향을 네트워크화한 분석 결과인 < 그림 1> 을 보면 , 한국과 일본의 다른 성향이 보인다 . 빨간색 동그라미는 한국 언론사 , 파란색 네모는 일본 언론사인데 , 국가별로 나눠져 있음을 볼 수 있다 . 또한 선의 굵기는 유사성 정도인데 일본 신문사끼리의 굵은 선은 서로 특성이 비슷하다는 것을 보여준다 .
  • Transcript

    • 1. A Comparative Study of Press Website Feature Analysis in Korea and Japan Authors : Youngji Ha, Jiyoung Kim, Jiyoung Park, Hanwoo Park work in progress Prepared for : The Japan- China -Korea Conference in Kansai University 2012 日中韓院生フォーラムプログラム 2012   Presented by Jiyoung Kim
    • 2.
      • Different News media background and development
      • Gwangyu Kim et al. (2009): a comparison study of press
      • organization system in Korea and Japan
      • Similarity : monopolistic and oligopolistic distribution, the circumstance which broadcasting industry expend sharply.
      • Differences : Newspaper’s position and the response of the new media surroundings.
      • - In contrast to Japan, Internet media is relatively more powerful in Korea, since Internet news users increase and politically already Internet news is crucial role .
      Background and Literature Review 1.
    • 3. Background and Literature Review 2. News Credibility in Korea and Japan (Newspapers Association of Japan,2007) Internet TV Newspaper Magazine Radio NHK Newspaper Internet (Korea Press Foundation, 2008)
    • 4.
      • Hyo Kim et al. (2007)
      • A Comparative analysis of Politician Websites in Japan and South Korea using Website Feature Data
      • : Korean politician websites offer more spaces and links to visitors to write their opinion than Japanese’ by compare various feature of content, service, and hyperlinks
      • Han woo Park et al. (2006) explains NGO websites have not only more information about politician, the government websites offers less online forum space by feature analysis during Philippine election
      Background and Literature Review 3.
    • 5.
      • Cultural difference
      • Simple collectivism vs. contextual collectivism
      • ( Gudykunst et al. 1987)
      Background and Literature Review 4.
      • Koreans tend to accept willingly a newcomer who has something in common based on the existing in-group traits as an in-group member, whereas in Japan, the newcomer finds it more difficult to have the opportunity for personal chats with the existing members.
      • (Froese, 2010)
      Korea Japan simple collectivism : depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups contextual collectivism : members form specific in-groups beyond given context and situations
    • 6.
      • RQ1:
      • What’s the differences between Korean and Japanese press websites by web feature analysis ?
      • RQ2:
      • Can we find cultural differences by comparative study on press websites of two countries?
      Research Questions.
    • 7. Research method 1. 8 Press websites for sample Data collections Korea Japan Chosun Ilbo Yomiuri Shimbun JoongAng Ilbo SanKei Shimbun HanKyoreh Shinmun Asahi Shimbun Kyunghang Shinmun Mainichi Shimbun
    • 8.
      • Feature Analysis
      • : Web sphere analysis is a framework for web studies that enables analysis of communicative actions and relations between web producers and users develop mentally over time. (Schneider & Foot, 2005).
      • Network Analysis
      • : visualization using UCINet and NetDrew(one of the social network analysis tools for visualization and analysis)base on pearson correlation analysis of two countries
      Research method 2.
    • 9.
      • Category (Total: 90)
      Research method 3 Category Subsection Extra section Contents Communication Interaction SNS Blog customized Journalist’s email, comment space, article evaluation, Q&A , bulletin board…. participation Report from readers, letters to the editor, citizen journalists, discussion & forum, yeas and nays, questionnaire… Community club, membership system sub-sites.. Information Inside website News subscribe, sending articles, DB use, App, fee contents, Foreign Language, Letter size, most reed & popular, Press blog… Outside website Business Premium content Membership system (premium content only).. E-commerce Shopping mall.. Advertisement link , banners , flash banners, scrollbar, pop-ups , article- text ads, Google ads…
    • 10.
      • Research procedure
      • Period: 2012. 1. 3 - 2012. 1. 6
      • Frequency comparison (existence=1, absence=0)
      • Pre-test: Two coders agreed on the 113 out of 129 items (87.59%) for one media website
      • Cohen Kappa value: 73%
      Research method 4.
    • 11. Frequency (score : 0~10 ) Result 1. communication Information Business Mean Country Korea 6.15 6.08 7.67 6.36 Japan 3.47 4.05 3.78 3.85 Politics Inclination Conservative 5.42 5.82 6.00 5.74 Liberal 4.69 4.75 6.00 4.94
    • 12. Result 1-1. Communication Category frequency
      • Interaction
      • Korean websites offer more feedback space between journalists and reader and the comment space of each news in contrast to Japanese press websites.
      • Community
      • There is popular usage using community and membership system in which readers can share their opinion and relationship on Japanese websites.
      Interaction Participation Community Mean Korea 6.25 5.56 7.50 6.15 Japan 0.56 5.19 10.00 3.47
    • 13. Journalist Email and Journalist’s other article list
    • 14. Article assessment by readers Korea(Kyunghyang shinmun) : emotional assessment
    • 15. Comment Korea (Chosun Ilbo)
    • 16. Information Category frequency Result 1-2
      • Korean and Japanese sites both have more outside website information share than within website. Articles are sending outside of websites using SNS such as Twitter, Facebook, Mix and Me2day .
      Outside website Within website Mean Korea 7.68 5.47 6.08 Japan 5.71 3.42 4.05
    • 17. Business Category Frequency Result Result1-3
      • Korea
      • There are many premium contents, e-commerce and ads for making profit in Korea for release from suffering financial problems due to the fall in paper news income of ads
      • Many kinds of Ads forms
      • Japan
      • In contrast to the Korean press websites, not many ads on the websites.
      Advertisement Mean Korea 7.22 7.67 Japan 3.70 3.78
    • 18. Japan Korea
    • 19. SNS, Blog and customized Category Frequency Result 1-4.
      • SNS & Blog Use
      • Korea press websites do not only use SNS for sending out the articles from the their websites, but also the comments space which readers can share their thoughts about the article on SNS with followers on Twitters and friends on Facebook.
      • Customized & personalized use
      • Japanese press websites have more contents and options which is customized to the readers than Korea.
      SNS & Blog Customized Korea 6.12 6.61 Japan 2.72 7.14
    • 20. Mobile application
    • 21. Membership service JoongAng Inbo: jjLife Yomiuri: yorimo HanKyoreh: Haninuri Asahi : aspara
    • 22.
      • Visualization by UCINet
      • The more websites have similarity, the ticker links have.
      • Nationality is a distinction which Korean press websites and Japanese press websites make different on the network.
      Red: Korean press websites Blue : Japanese press websites
    • 23.
      • Two country press websites reflects the media circumstance and cultural differences.
      • 정치적 성향은 신문사 웹사이트 특성에 있어 큰 차이가 없다 .
      Findings Korea Japan
      • Interaction is high among readers, press and Journalists.
      • Using SNS and Blog within and outside connection is active
      • There are many premium contents, e-commerce and ads for making profit
      • Articles and reader’s space is separated.
      • Forming community and customized trends is active
    • 24.
      • Limitation .
      • Limitation of basic comparison, frequency
      • : the results can not infer that the more types of services, the better for the press business and the reader’s aspects.
      • Meaning of Study
      • : Although there is limitation for this study, it has mean as an empirical study for examination the difference between press websites of two countries.
      • Future Research
      • Need the correlations between press website services and readers’ use and gratification to deep study of the websites of two countries.
      Limitation & future study
    • 25. Q&A Thank you!   Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea