Thank you for having me here today My name is Jiyoung Kim, Graduate student from Yeungnam University in Korea.
In common :
Here is the credibility of Newspapers differences between Korea and Japan about Newspaper. It might effect on the development of the online news So, We are curious about the press website between two countries.
Gudykunst et al. (1987) have commented that Korean and Japanese collectivistic cultural traits might differ: Korean culture reflects simple collectivism, which means that depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups. By contrast, Japanese culture reflects contextual collectivism, which means that members form specific in-groups beyond given context and situations. For example, Japanese women tend to specifically perceive their family as their primary in-group, whereas men tend to regard their workplace as their primary in-group (Takahashi, 2010). From an ethnographic approach, Froese (2010) described that Koreans tend to accept willingly a newcomer who has something in common based on the existing in-group traits as an in-group member, whereas in Japan, the newcomer finds it more difficult to have the opportunity for personal chats with the existing members. There are few studies to support simple and contextual collectivism from each country, yet the assumption of diverse collectivistic cultures would in part
Select 8 newspapers Base on circulation of a national newspaper and political tendency(inclination), but since sankei simbun’s website has different form from others which use MSN’s service not independent website, we use only other three newspapers except network visualization.
10 점 만점 평균값을 구해 비교 가능하도록 함 수치가 높을 수록 항목의 성향이 강하다는 것을 의미
December, J.(1996) 은 웹 매체가 수행하는 기능을 커뮤니케이션 기능 , 상호작용 기능 , 정보 기능으로 분류하였다 . 김채환 외 (2003) 은 상호작용이 커뮤니케이션을 기반으로 한다는 점에서 하나로 묶고 , 언론사에게 웹은 새로운 수익 추구의 수단으로 비즈니스 기능을 추가하여 크게 커뮤니케이션 기능 , 정보 기능 , 비즈니스 기능이 있다고 하였다 . 김효동 외 (2007) 은 정치인 웹사이트 분석에서 샘플 사이트로부터 얻게 되는 특성을 크게 참여유도 , 정보제공 , 아웃링크로 나누어 분석 하였다 . 자료 수집을 위해 웹사이트 분석을 한 논문들의 분석유목을 바탕으로 , 샘플 사이트로부터 얻게 되는 특성을 크게 커뮤니케이션 , 정보 제공 , 비즈니스로 나눠 총 90 개 항목으로 재구성 하였다 .
How was this article ? Informative, feel better, gain sympathy, get angry, absurd
Using SNS media send article outside and make high connection with websites. Korean Japan
Although Japan have Links , banner ads which is basic, Korean have Even text ads tool for example
UCINET 을 이용해 각 언론사별 성향을 네트워크화한 분석 결과인 < 그림 1> 을 보면 , 한국과 일본의 다른 성향이 보인다 . 빨간색 동그라미는 한국 언론사 , 파란색 네모는 일본 언론사인데 , 국가별로 나눠져 있음을 볼 수 있다 . 또한 선의 굵기는 유사성 정도인데 일본 신문사끼리의 굵은 선은 서로 특성이 비슷하다는 것을 보여준다 .
A Comparative Study of Press Website Feature Analysis in Korea and Japan Authors : Youngji Ha, Jiyoung Kim, Jiyoung Park, Hanwoo Park work in progress Prepared for : The Japan- China -Korea Conference in Kansai University 2012 日中韓院生フォーラムプログラム 2012 Presented by Jiyoung Kim
Gwangyu Kim et al. (2009): a comparison study of press
organization system in Korea and Japan
Similarity : monopolistic and oligopolistic distribution, the circumstance which broadcasting industry expend sharply.
Differences : Newspaper’s position and the response of the new media surroundings.
- In contrast to Japan, Internet media is relatively more powerful in Korea, since Internet news users increase and politically already Internet news is crucial role .
Background and Literature Review 1.
Background and Literature Review 2. News Credibility in Korea and Japan (Newspapers Association of Japan,2007) Internet TV Newspaper Magazine Radio NHK Newspaper Internet (Korea Press Foundation, 2008)
Koreans tend to accept willingly a newcomer who has something in common based on the existing in-group traits as an in-group member, whereas in Japan, the newcomer finds it more difficult to have the opportunity for personal chats with the existing members.
Korea Japan simple collectivism : depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups contextual collectivism : members form specific in-groups beyond given context and situations
Research method 3 Category Subsection Extra section Contents Communication Interaction SNS Blog customized Journalist’s email, comment space, article evaluation, Q&A , bulletin board…. participation Report from readers, letters to the editor, citizen journalists, discussion & forum, yeas and nays, questionnaire… Community club, membership system sub-sites.. Information Inside website News subscribe, sending articles, DB use, App, fee contents, Foreign Language, Letter size, most reed & popular, Press blog… Outside website Business Premium content Membership system (premium content only).. E-commerce Shopping mall.. Advertisement link , banners , flash banners, scrollbar, pop-ups , article- text ads, Google ads…
Pre-test: Two coders agreed on the 113 out of 129 items (87.59%) for one media website
Cohen Kappa value: 73%
Research method 4.
Frequency (score : 0~10 ) Result 1. communication Information Business Mean Country Korea 6.15 6.08 7.67 6.36 Japan 3.47 4.05 3.78 3.85 Politics Inclination Conservative 5.42 5.82 6.00 5.74 Liberal 4.69 4.75 6.00 4.94
SNS, Blog and customized Category Frequency Result 1-4.
SNS & Blog Use
Korea press websites do not only use SNS for sending out the articles from the their websites, but also the comments space which readers can share their thoughts about the article on SNS with followers on Twitters and friends on Facebook.
Customized & personalized use
Japanese press websites have more contents and options which is customized to the readers than Korea.
SNS & Blog Customized Korea 6.12 6.61 Japan 2.72 7.14
: the results can not infer that the more types of services, the better for the press business and the reader’s aspects.
Meaning of Study
: Although there is limitation for this study, it has mean as an empirical study for examination the difference between press websites of two countries.
Need the correlations between press website services and readers’ use and gratification to deep study of the websites of two countries.
Limitation & future study
Q&A Thank you! Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea firstname.lastname@example.org http://www.hanpark.net