Facebook Marketing - Indonesia Bootcamp 2009 - Bali

Facebook Marketing - Indonesia Bootcamp 2009 - Bali - Presentation Transcript

Social Media Marketing Indonesia Bootcamp 2009 August 2009

Get Socialize

Think.Web a Web Agency Online Branding Strategy | Web Feature Concept | Content Maintenance | Web Development | Social Media Marketing

Ramya Prajna S Co-Founder | Owner | Managing Director Online Branding Specialist | Social Media Evangelist

Anantya Co-Founder | Owner | Executive Director Online Branding Specialist | Web Statistics Enthusiast

What is Social Media

What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). (source: Wikipedia.com)

SOCIAL MEDIA MARKETING Internet Marketing Search Engine Viral Marketing Marketing Social Media Email Marketing Marketing

Social Media Marketing

Social Media Marketing Also known as social inﬂuence marketing is the act of using social inﬂuencers, social media platforms, online communities for marketing, publication relations and customer service.

Social Media Marketing Also known as social inﬂuence marketing is the act of using social inﬂuencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

facebook marketing

The Fact

What is Free-access social networking website that is operated and privately owned by Facebook, Inc. Founded by Mark Zuckerberg, in February 2004. (wikipedia)

HOW MANY? 251.990.200 Global User (checkfacebook.com - August, 2009)

IF FACEBOOK A COUNTRY May 23, 2009 - Facebook Site Governance Vote to decide which documents should govern the Facebook site.

INDONESIA’S USER 7.659.900 User (checkfacebook.com - August, 2009) Singapore population: 4.839.400 (estimate)

The Steps

Plan Your Move 5 Steps To Win the Game Obser ve Recruit Follower DO YOUR HOMEWORK Engage Measure Give More Beneﬁt

Obser ve !"#$%&"'(%'")%$*$+% Cari tahu soal ini: •! !"#$%$&'%($ Set Goal •! )"*+,-,.%+$#%/&"#$%01,"+2"$ Deﬁnisikan target •! 3/"%#"$2'+-04"/$4%5$ Audience •! 6,(,7$4"1,%$8%+&$#"5%#$ Belajar dari brand lain

Recruit Cari tahu soal ini !"#$%&"'(%'")%$*$+% •! !"#$%&$%&'()&*"+$##+$ ppl Tap in inﬂuential •! ,-)".)$/011(&%.2$3))+%&4$ Create community feeling

Engage !"#$%&"'(%'")%$*$+%ini Cari tahu soal •! !"#$%&#' Updated •! ()*&+',&$+-.'%-'/-0&'1$/2' Give reason to come •! 3$*&'$'/-.*&,+$4-.' back Have a conversation

%'")%$*$+% Measure '(")*+$,-."/)0"1$ Cari tahu soal ini "$45&67#89$ Set Marketing Objectives Get the Quality!

More Beneﬁt Cari tahu soal ini !"#$%&"'(%'")%$*$+% Beneﬁt apa yang •! !"#"$%&'('&)'#*& dicari +,,#*,#-'#.& –! /,0& –! Gift 12-#345"+*"6"#%& –! 7%8"9:& Acknowledgement Others

Would You Rather !"#$%&'()*% +,%&'()*%

The Channels

Facebook Page / Public Profile Facebook Pages allows local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a fan of a business or organization in the same way they interact with other user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.

Facebook Groups With the Groups application, users can see groups their friends have joined, as well as navigate to their own groups, and create new groups. Users can always search and browse for groups to join from this page as well.

Events The Events application is a great resource to let friends know about interesting things coming up in the community and to organize social gatherings. The Events page contains all of the important information about a user’s Facebook events. From the Events page users can create a new event, check out relevant upcoming events for them and their friends, and view past events.

Photos & Videos • Treat as showcase gallery • Put Photos & Videos that related • Tag them • Video Testimonial

Status & Wall • Use publisher and wall to connect with user • Update on promo, news and new info • Create photo album, videos or notes on interesting subject

facebook page or group

Groups Pages • For personal, community, • For Business, brands, artists regular event, etc. etc. • Can push message (above • Have page insights (statistics) 5000 member).

creating facebook page and group

Facebook Page / Public Proﬁle

Facebook Groups

optimizing facebook page and group

Proﬁle Photo

Proﬁle Photo 200px 600px

Custom Tab facebook.com/lalights facebook.com/think.web

Custom Tab

choose and use facebook applications

YouTube Video Box

Poll

running activation program

Photo/Video Contest

Contest

Livesream

monitoring and stat

Numbers is the sexiest thing

Analytics Best Practice !"#$%&'()*+,$#-$' ./#0+,#1+-' •! !"#$%"%&'() !"#$%"%&'()!.%/#) •! *'++#,&'() )0#1(#)2#3"4,/)5.%3)2%6#"/) )7('8)9':");%<4=%&'() •! -,&'() *'++#,&'()!.%/#) )2'(43'")'(+>)>':")?43%+)7!@) )A#=B#(3)9':")?4/43'")C#.%<4'") )*%+,:+%3#)?4/43'")*'(<#"/4'() -,&'() )2%D#)*.%(=#/)E"%F:%++>) )*'BB43)3')*'(&(:%+)@B$"'<#B#(3)

Know Your Metrics !"#$"#%&"'(% •! !"#$%&"'("%$'$)% –! *+,% –! -."#'%/0#.% –! 1.23% –! .&4%

Type of Statistic Quantitative Monitoring Facebook Page Facebook Application

Type of Statistic

Type of Statistic Quality Engagement Monitoring Facebook Groups/event Facebook Profile

Stat That Mattered If FB Page Demographic Total Fans and Unsubscribe Fans Interaction Page View + Qualitative Engagement IF FB Application User Activity User Acceptance Quality of Apps

Spot Your Loyalist

advertising placement at facebook

Know Social Ads Targeted Ad around the globe By Demography; Age, likeness, gender, country Based on CPM and CPC Fairly effective and cost efficient Easy tracking system

Why? Build Your Fan Page/Event Page/Group Connection Exclusion Targeting Engaging to Fan Base Connection Targeting Gives Extra Benefit Birthday Targeting Promote Brand

Key: Really Know Your Target Jawab Pertanyaan ini: Daerah apa yang ingin anda target Usia dan Gender Keyword

Really Know Your Target

Thank You