Facebook Marketing - Indonesia Bootcamp 2009 - Bali

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    5 Favorites

    Facebook Marketing - Indonesia Bootcamp 2009 - Bali - Presentation Transcript

    1. Social Media Marketing Indonesia Bootcamp 2009 August 2009
    2. Get Socialize
    3. Think.Web a Web Agency Online Branding Strategy | Web Feature Concept | Content Maintenance | Web Development | Social Media Marketing
    4. Ramya Prajna S Co-Founder | Owner | Managing Director Online Branding Specialist | Social Media Evangelist
    5. Anantya Co-Founder | Owner | Executive Director Online Branding Specialist | Web Statistics Enthusiast
    6. What is Social Media
    7. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
    8. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
    9. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). (source: Wikipedia.com)
    10. SOCIAL MEDIA MARKETING Internet Marketing Search Engine Viral Marketing Marketing Social Media Email Marketing Marketing
    11. Social Media Marketing
    12. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
    13. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
    14. facebook marketing
    15. The Fact
    16. What is Free-access social networking website that is operated and privately owned by Facebook, Inc. Founded by Mark Zuckerberg, in February 2004. (wikipedia)
    17. HOW MANY? 251.990.200 Global User (checkfacebook.com - August, 2009)
    18. IF FACEBOOK A COUNTRY May 23, 2009 - Facebook Site Governance Vote to decide which documents should govern the Facebook site.
    19. INDONESIA’S USER 7.659.900 User (checkfacebook.com - August, 2009) Singapore population: 4.839.400 (estimate)
    20. The Steps
    21. Plan Your Move 5 Steps To Win the Game Obser ve Recruit Follower DO YOUR HOMEWORK Engage Measure Give More Benefit
    22. Obser ve !"#$%&"'(%'")%$*$+% Cari tahu soal ini: •! !"#$%$&'%($ Set Goal •! )"*+,-,.%+$#%/&"#$%01,"+2"$ Definisikan target •! 3/"%#"$2'+-04"/$4%5$ Audience •! 6,(,7$4"1,%$8%+&$#"5%#$ Belajar dari brand lain
    23. Recruit Cari tahu soal ini !"#$%&"'(%'")%$*$+% •! !"#$%&$%&'()&*"+$##+$ ppl Tap in influential •! ,-)".)$/011(&%.2$3))+%&4$ Create community feeling
    24. Engage !"#$%&"'(%'")%$*$+%ini Cari tahu soal •! !"#$%&#' Updated •! ()*&+',&$+-.'%-'/-0&'1$/2' Give reason to come •! 3$*&'$'/-.*&,+$4-.' back Have a conversation
    25. %'")%$*$+% Measure '(")*+$,-."/)0"1$ Cari tahu soal ini "$45&67#89$ Set Marketing Objectives Get the Quality!
    26. More Benefit Cari tahu soal ini !"#$%&"'(%'")%$*$+% Benefit apa yang •! !"#"$%&'('&)'#*& dicari +,,#*,#-'#.& –! /,0& –! Gift 12-#345"+*"6"#%& –! 7%8"9:& Acknowledgement Others
    27. Would You Rather !"#$%&'()*% +,%&'()*%
    28. The Channels
    29. Facebook Page / Public Profile Facebook Pages allows local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a fan of a business or organization in the same way they interact with other user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.
    30. Facebook Groups With the Groups application, users can see groups their friends have joined, as well as navigate to their own groups, and create new groups. Users can always search and browse for groups to join from this page as well.
    31. Events The Events application is a great resource to let friends know about interesting things coming up in the community and to organize social gatherings. The Events page contains all of the important information about a user’s Facebook events. From the Events page users can create a new event, check out relevant upcoming events for them and their friends, and view past events.
    32. Photos & Videos • Treat as showcase gallery • Put Photos & Videos that related • Tag them • Video Testimonial
    33. Status & Wall • Use publisher and wall to connect with user • Update on promo, news and new info • Create photo album, videos or notes on interesting subject
    34. facebook page or group
    35. Groups Pages • For personal, community, • For Business, brands, artists regular event, etc. etc. • Can push message (above • Have page insights (statistics) 5000 member).
    36. creating facebook page and group
    37. Facebook Page / Public Profile
    38. Facebook Groups
    39. optimizing facebook page and group
    40. Profile Photo
    41. Profile Photo
    42. Profile Photo 200px 600px
    43. Custom Tab facebook.com/lalights facebook.com/think.web
    44. Custom Tab
    45. choose and use facebook applications
    46. YouTube Video Box
    47. Poll
    48. running activation program
    49. Photo/Video Contest
    50. Contest
    51. Livesream
    52. monitoring and stat
    53. Numbers is the sexiest thing
    54. Analytics Best Practice !"#$%&'()*+,$#-$' ./#0+,#1+-' •! !"#$%"%&'() !"#$%"%&'()!.%/#) •! *'++#,&'() )0#1(#)2#3"4,/)5.%3)2%6#"/) )7('8)9':");%<4=%&'() •! -,&'() *'++#,&'()!.%/#) )2'(43'")'(+>)>':")?43%+)7!@) )A#=B#(3)9':")?4/43'")C#.%<4'") )*%+,:+%3#)?4/43'")*'(<#"/4'() -,&'() )2%D#)*.%(=#/)E"%F:%++>) )*'BB43)3')*'(&(:%+)@B$"'<#B#(3)
    55. Know Your Metrics !"#$"#%&"'(% •! !"#$%&"'("%$'$)% –! *+,% –! -."#'%/0#.% –! 1.23% –! .&4%
    56. Type of Statistic Quantitative Monitoring Facebook Page Facebook Application
    57. Type of Statistic
    58. Type of Statistic
    59. Type of Statistic Quality Engagement Monitoring Facebook Groups/event Facebook Profile
    60. Stat That Mattered If FB Page Demographic Total Fans and Unsubscribe Fans Interaction Page View + Qualitative Engagement IF FB Application User Activity User Acceptance Quality of Apps
    61. Spot Your Loyalist
    62. advertising placement at facebook
    63. Know Social Ads Targeted Ad around the globe By Demography; Age, likeness, gender, country Based on CPM and CPC Fairly effective and cost efficient Easy tracking system
    64. Why? Build Your Fan Page/Event Page/Group Connection Exclusion Targeting Engaging to Fan Base Connection Targeting Gives Extra Benefit Birthday Targeting Promote Brand
    65. Key: Really Know Your Target Jawab Pertanyaan ini: Daerah apa yang ingin anda target Usia dan Gender Keyword
    66. Really Know Your Target
    67. Really Know Your Target
    68. Thank You

    + Ramya Prajna SRamya Prajna S, 6 months ago

    custom

    554 views, 5 favs, 3 embeds more stats

    More info about this presentation

    © All Rights Reserved

    • Total Views 554
      • 520 on SlideShare
      • 34 from embeds
    • Comments 0
    • Favorites 5
    • Downloads 0
    Most viewed embeds
    • 32 views on http://think.web.id
    • 1 views on http://nellerism.tumblr.com
    • 1 views on http://wildfire.gigya.com

    more

    All embeds
    • 32 views on http://think.web.id
    • 1 views on http://nellerism.tumblr.com
    • 1 views on http://wildfire.gigya.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories