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Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
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Facebook Applications: Real Money For Developer by Andy Santoso

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    • 1. Facebook Apps : Real Money for Developer? Andy OrangeMood Santoso Online Marketing Consultant Sales Representative Facebook & Microsoft Advertising Facebook Developer Garage Indonesia Presentation 28 March 2009
    • 2. BIG Question <ul><li>More than 660,000 developers and entrepreneurs from more than 180 countries. </li></ul><ul><li>More than 52,000 applications currently available on Facebook Platform. </li></ul><ul><li>140 new applications added per day. </li></ul><ul><li>More than 95% of Facebook members have used at least one application built on Facebook Platform. </li></ul>Facebook.com Developers : If we can’t make money on Facebook apps, why build them? http://www.flickr.com/photos/mworrell/266913194/
    • 3. What I want to share? <ul><li>Finding : </li></ul><ul><li>Meet some good passion people/developers. </li></ul><ul><li>Confuse about what is the best business model. </li></ul><ul><li>There is a demand from the market. </li></ul><ul><li>“ Loe lagi loe lagi…” </li></ul><ul><li>Share : </li></ul><ul><li>Some business model opportunity, how it works, challenges & idea! </li></ul><ul><li>The basic and easy one to make it works. </li></ul><ul><li>How to start and hopefully success. </li></ul><ul><li>Result : </li></ul><ul><li>You decided! </li></ul><ul><li>All people in this room can be a partner. </li></ul>http://www.flickr.com/photos/cuellar/2294005931/
    • 4. Many ways to Rome http://www.flickr.com/photos/squeakywheel/67150173/
    • 5. #1 From Selling Ads
    • 6. Mechanism <ul><li>How it works? </li></ul><ul><li>Create great applications. </li></ul><ul><li>Embed with third party for ads. </li></ul><ul><li>Let many user join and like the applications. </li></ul><ul><li>Start hoping and praying they click the ads. </li></ul>Third Party for Ads 750 Industries Ad Chap Adknowledge AdParlor Advertising.com CPA Storm/ Memolink Cubics Fox Networks Google Adsense Lindotiger RockYou ! ShopIt Media Social Cash SocialMedia SocialReach Sometrics <ul><li>Challenge! </li></ul><ul><li>Check #1 above! </li></ul><ul><li>Application pages has low Click Through Rate. </li></ul><ul><li>Got The Idea? </li></ul><ul><li>Mainstream Media Channel Opportunity </li></ul>
    • 7. #2 From eCommerce
    • 8. Mechanism <ul><li>How it works? </li></ul><ul><li>Create FB Public Profile, grow the fans. </li></ul><ul><li>Create right applications to leverage the business (online shopping system). </li></ul><ul><li>Let many user join and get benefit from the applications. </li></ul><ul><li>Prepare your back end services for big order! </li></ul><ul><li>Challenge! </li></ul><ul><li>You must have a great product/services. </li></ul><ul><li>You must have FB public profile and maintains well. </li></ul><ul><li>You must know your objective and what FB Apps is suitable for your business </li></ul><ul><li>Got The Idea? </li></ul><ul><li>eCommerce Indonesia </li></ul>
    • 9. #3 From Selling Virtual Gift/Credits
    • 10. Mechanism <ul><li>How it works? </li></ul><ul><li>Provide applications who can help Facebook user buying their credits for playing online game. </li></ul><ul><li>Challenge! </li></ul><ul><li>Again… great applications plus with high security. </li></ul><ul><li>Must collaborate with game online company. (Lyto, AyoDance, BolehGame, MStar, etc) </li></ul><ul><li>Must collaborate with existing micro payment vendor like iVas - Telkom, Gudang Voucher, BCA Flazz) </li></ul><ul><li>Dependency with the game online. </li></ul><ul><li>Got The Idea? </li></ul><ul><li>Online Game Indonesia </li></ul>
    • 11. #4 From Premium Content Subscriptions <ul><li>With Z-Commerce for Facebook, you can: </li></ul><ul><li>Transform your existing application to a subscription service </li></ul><ul><li>Generate recurring revenue </li></ul><ul><li>Increase trialability with lower upfront costs </li></ul><ul><li>Easily offer both free and premium versions of your product </li></ul><ul><li>Enable customers to change their rate plans and update their billing information </li></ul>
    • 12. Mechanism <ul><li>How it works? </li></ul><ul><li>Create FB niche service on Public Profile, grow the fans. (Stock consultant, Personal Finance Consultant, Rare Item collections, Porn Premium Content ) </li></ul><ul><li>Let many user join and get benefit from the applications. </li></ul><ul><li>Offer a fee for special services. </li></ul><ul><li>Challenge! </li></ul><ul><li>You must have a very great product/services. (from special expert) </li></ul><ul><li>You must have FB public profile and maintains well. </li></ul><ul><li>Got The Idea? </li></ul><ul><li>S2/S3 University </li></ul><ul><li>Special Course </li></ul><ul><li>Stock Expert Consulant </li></ul>
    • 13. #5 From Entertainment Portal
    • 14. Mechanism <ul><li>How it works? </li></ul><ul><li>Create many applications for cool entertainment. </li></ul><ul><li>Let many user join and enjoy. </li></ul><ul><li>You can combine for selling ads, virtual credits/gift, subscriptions or #7. (keep sit and listen ok?) </li></ul><ul><li>Challenge! </li></ul><ul><li>You must have middle – big team to create and maintains. </li></ul><ul><li>You must compete with current existing and hottest applications. </li></ul>
    • 15. #6 From Affiliate Program
    • 16. Mechanism <ul><li>How it works? </li></ul><ul><li>Same with other affiliates programs, you just fishing on crowded FB pool. </li></ul><ul><li>Create FB applications, help user to meet what their need from your affiliate network </li></ul><ul><li>You got the commissions. </li></ul><ul><li>Challenge! </li></ul><ul><li>You must learn about FB user behavior to optimize your affiliate program. </li></ul>
    • 17. #7 From Selling Your Apps
    • 18. Mechanism <ul><li>How it works? </li></ul><ul><li>You already know, Don’t ask me…  </li></ul><ul><li>Challenge! </li></ul><ul><li>You must have a super duper very great applications. </li></ul><ul><li>Got The Idea? </li></ul><ul><li>Pssst… tell me please! </li></ul>
    • 19. #8 From Sponsorship
    • 20. Mechanism <ul><li>Why advertiser sponsor instead of develop? </li></ul><ul><li>Much cheaper if the applications is great. </li></ul><ul><li>Proven number of user. </li></ul><ul><li>Campaign’s timeline . </li></ul><ul><li>Lack of resources. </li></ul><ul><li>Challenge! </li></ul><ul><li>Again… check #1 above! </li></ul><ul><li>Do you know how to find the sponsor? </li></ul><ul><li>Got Idea? </li></ul><ul><li>Djarum, Nokia, Intel, HP, Samsung, Indosat… all big company want it! </li></ul>
    • 21. How to start? <ul><li>Read the guide from Facebook and others. </li></ul><ul><li>Remember FB’s main purpose : communicate! </li></ul><ul><li>Start and try create the simple one. </li></ul><ul><li>Learn your user behaviors, maintains & grow! </li></ul><ul><li>Find a partner, create a team, work together! </li></ul>http://www.flickr.com/photos/hamedical/7203928/
    • 22. Facebook Guidelines <ul><li>Your applications should be Meaningful. </li></ul><ul><ul><li>Social: Helps users interact and communicate more effectively by using information from the social graph </li></ul></ul><ul><ul><li>Useful: Delivers value to users by addressing real world needs, from entertainment to practical tasks </li></ul></ul><ul><ul><li>Expressive: Enables users to share more about who they are and about the world around them. </li></ul></ul><ul><ul><li>Engaging: Provides a deep experience that users want to come back to regularly </li></ul></ul><ul><li>Your Applications should be Trustworthy. </li></ul><ul><ul><li>Secure: Protects user data and honors privacy choices for everyone across the social graph </li></ul></ul><ul><ul><li>Respectful: Values user attention and honors their intentions in communications and actions </li></ul></ul><ul><ul><li>Transparent: Explains how features will work and how they won't work, especially in triggering user-to-user communications </li></ul></ul><ul><li>Your Applications should be Well-Designed. </li></ul><ul><ul><li>Clean: Designed to be intuitive, easy to use and free of mistakes </li></ul></ul><ul><ul><li>Fast: Achieves low latency while scaled to handle user demand </li></ul></ul><ul><ul><li>Robust: Maintains reliable uptime and minimizes error rates </li></ul></ul>
    • 23. Thank You, Start Develop and Good Luck! [email_address]

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