One Brand One Voice

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    One Brand One Voice - Presentation Transcript

    1. One Brand One Voice Hanoch Rabinovitz
    2. Energizing your (digital) brand distribute listen synergize optimize Engage present
    3. present Who we are What we are Relevant issues Brand Search navigate Domain Landing pages (mini) sites
    4. present Domain Landing pages (mini) sites
    5. present Domain Landing pages (mini) sites Who we are? What we are? Relevant issues? NO!
    6. distribute SEO SEM Ads Media Wiki PR RSS
    7. distribute SEO SEM Ads Media Wiki PR RSS
    8. distribute SEO SEM Ads Media Wiki PR RSS
    9. synergize Mix Real/Digital media Co-branding
    10. synergize Mix Real/Digital media Co-branding
    11. synergize Mix Real/Digital media Co-branding
    12. listen RSS Compare Pulse Trend-Spotting
    13. listen RSS Compare Pulse Trend-Spotting
    14. listen Read RSS Compare Pulse Trend-Spotting Entertainment Politics
    15. engage Blog Newsletters Widgets Converse Socialize Rate Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
    16. engage Blog Newsletters Widgets Converse Socialize Rate
    17. engage Blog Newsletters Widgets Converse Socialize Rate
    18. engage Blog Newsletters Widgets Converse Socialize Rate
    19. optimize Your presence
    20. optimize Your pages
    21. optimize Your pages 2.7% 1.6%
    22. optimize Your pages “ call for action button” = 250% more Clicks!
    23. optimize
      • Your google page
      • Facebook / Myspace
      • LinkedIn
      • Twitter
      • Blog
      • Personal page (cafe, squidoo, plaxo, myspace)
      • Name.com
      Your self
    24. Energizing your (digital) brand distribute listen synergize optimize Engage present
    25. Don’t forget to say Thank you
    26. Energizing your (digital) brand distribute listen synergize optimize Engage present Domain Landing pages Product’s (mini) sites SEO SEM Ads Media ; YouTube, Flickr, wiki PR Web, MarketWire Mix Real/Digital media Co-branding RSS; Google reader, Flock Compare; Google Trends, Compete, IceRocket, Blog Search Pulse : Summize.com, Digg, Yahoo Trends, Trend-Spotting Blog (Wordpress, blogger) Newsletters and widgets Converse & Socialize ( Twitter, LinkedIn, Facebook, Plaxo) Rate (del.ico.us, digg) Measure: Alexa, Website Grader SE Optimization User experience; Design , UI

    + Hanoch RabinovitzHanoch Rabinovitz, 2 years ago

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    Digital branding process (a sphere shape chart with more

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