What did you expect ?

New Marketing. New morning (go beyond the expected) Hanoch Rabinovitz

Facebook, Myspace LinkedIn YouTube RSS Reader Blog Personal page (cafe, squidoo, plaxo, myspace) Googled myself (in the last 7 days) Twitter Where r u?

Facebook, Myspace

LinkedIn

YouTube

RSS Reader

Blog

Personal page (cafe, squidoo, plaxo, myspace)

Googled myself (in the last 7 days)

Twitter

EXPLORE the universe

A brief history of brands What does it do? Benefits 1960 How do feel with it? Experience 1970 Who are you? Identity 2000 Lets Talk! Relationship 2010

Old school style brand marketing target audience

Old school ways Print/TV ads Telemarketing Tradeshows Seminars Direct mail customers sales Prospects

Print/TV ads

Telemarketing

Tradeshows

Seminars

Direct mail

Bla! bla bla! bla bla! Will you shut up?

Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010

It’s just me and us (the long tailed client)

no one’s in charge! blablabla

no one’s in charge! bla! bla bla!

New brand image! BLOGS SOCIAL REACT!

New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!

The third law of physics The harder you sell, the less likely buyers will listen

The harder you sell, the less likely buyers will listen

(80,000 new blogs a day) Next blogger!

(80,000 new blogs a day)

New kids in town

New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers

INTEGRITY

INTEGRITY

Some, just don’t get it!

RELEVANCY

RELEVANCY

Relevancy “What’s in it for me? ” Are you selling the drill bits? Or help me hanging the family photo

Are you

selling the drill bits?

NO! ** tierack.com belongs to Brian Boru O'Brien!

NO!

COMMITMENT

COMMITMENT

Measure EVERYTHING!

Transparency rules!

MEET X BEAT (the consumer expectations) = TRUST !

MEET X BEAT (the consumer expectations)

= TRUST !

Building relationship with your client Dawn French in “Love And Other Disasters” (2007)