Deliver Value Where It Hurts
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Deliver Value Where It Hurts - Presentation Transcript
- Deliver value where it hurts
- The “CRISIS”
- TIPS (5)
- Digital Check
- What’s “new marketing”?
- New rules (4)
- The “CRISIS”
- The world is under Hypothermia
- Fingers and toes?
- Who needs it?!
- Your Client’s view Cut-it! Make it cheap! Forget it!
- Daniel’s view Life’s good…
- “ CRISIS” TIPS (only 5)
- Shout louder! Greater Share Of Voice (SOV) Greater Share Of Market (SOM) 1 Old times Bad times Recovery
- Compare and Compete 2 US THEM
- Support your Core Proposition 3 Lebatzbetz?
- Keep in TOUCH! 4
- Make better Creative! 5 uTube?
- Digital Check
- Facebook, Myspace
- YouTube
- Blog
- RSS Reader
- Personal page (cafe, squidoo, plaxo, myspace)
- Googled myself (in the last 30 days)
- What’s
- “ new marketing”?
- Old school style brand marketing target audience
- Old school ways
- Print/TV ads
- Telemarketing
- Tradeshows
- Seminars
- Direct mail
- Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010
- no one’s in charge! blablabla
- no one’s in charge! bla! bla bla!
- New brand image! BLOGS SOCIAL REACT!
- New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!
- New rules (4 and their old)
- INTEGRITY
- Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
- Are you telling the TRUTH?
- Some, just don’t get it!
- Listening
- Pulse marketing
- My Desktop RSS Feeds Media Search Buzz Update Friends feeds
- Listen to community leaders
- Mind the GAP gapingvoid.com
- Hi Justine! Ijustine.com
- New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers
- RELEVANCY
- Relevancy “What’s in it for me? ”
- Are you
- selling the drill bits?
- Engagement
- Real-time Branding
- Widgets
- Come in!
- CRM meets Social Web Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email marketing Counting leads Registration forms
- The news
- COMMITMENT
- Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube
- Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz Twitter www. twitter.com/thehan Café nobi.cafe.themarker.com Facebook www. facebook.com/profile.php?id=754515829 YouTube youtube.com/profile?user=hanobi2008
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