• Save
Fra kommunikation 1.0 til web2.0 (Danish)
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Fra kommunikation 1.0 til web2.0 (Danish)

on

  • 931 views

Don\'t know how much some of the slides make sense without my speak/comments.

Don\'t know how much some of the slides make sense without my speak/comments.

Statistics

Views

Total Views
931
Views on SlideShare
931
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Fra kommunikation 1.0 til web2.0 (Danish) Presentation Transcript

  • 1. KOMMUNIKATION 1.0 -> WEB 2.0 Hannu Vangsgaard // KESF 28. august 2008 .
  • 2. Om mig
    • 2008- Medlem af bestyrelsen i _ _ _ _ _ _ A/S
    • 2007- Relevans Marketing Evangelist (self-empl.)
    • 2006-2008 Medlem af bestyrelsen, PrinfoDjurs
    • 2005- Medstifter og -ejer Chiptuning Direct
    • 2004-2007 Medstifter og -ejer, Food Solutions
    • 2002-2004 Country manager, Espotting Media Denmark
    • 1998-2005 Medstifter og –ejer Notabene.net A/S
    • 1996-1999 Projektleder, The Interactive Company
    • 1994-1996 Elev / Marketingkoordinator, Forlaget Børsen
  • 3. UNDSKYLD!
  • 4. INTERNET SALG?
  • 5. KOMMUNIKATIONENS EVOLUTION
  • 6. (Masse)kommunikation ver. 1.0
  • 7. Kommunikation ver. 1.1
  • 8. Kommunikation ver. 2.0
  • 9. Kommunikation ver. 2.5
  • 10. Kommunikation ver. 2.6
  • 11. Kommunikation 2.8
  • 12. Kommunikation ver. 3.0
  • 13. Kommunikation ver. 4.0
  • 14. Kommunikation ver. 4.5
  • 15. Kommunikation ver. 5.0
  • 16. Kommunikation ver. 6.0 = Web 0.1
  • 17. Web 0.5
  • 18. Web 0.5
  • 19. Web 0.5
  • 20. Web 0.5
  • 21. Web 1.0
  • 22. Web 1.5
  • 23. Web 2.0
  • 24.  
  • 25. Resultatet af evolutionen
    • FØR:
    • Distribution knap ressource
    • Opmærksomhed uendelig
      • NU:
      • Uendeligt antal medier
      • Opmærksomhed knap ressource
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Det virker ikke…
  • 33. “ You can make more friends in two months by becoming really interested in other people than you can in two years by trying to get other people interested in you. Which is just another way of saying that the way to make a friend is to be one.” Salg/Marketing 2.0
  • 34. Salg/marketing 2.0
    • FØR:
    • Produktionsafdeling udvikler et produkt, der tiltaler så mange som muligt.
    • Markedsføring pakker det ind og kommunikerer bredest muligt.
      • NU:
      • Markedsføringen skal bygges ind i produktet.
      • Produktet skal være en ”purple cow”
  • 35.
    • “ Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting.
    • It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.
    • Remarkable marketing is the art of building things worth noticing right into your product or service.”
    “ Purple Cow” 2002 Seth Godin www.sethgodin.com/purple
  • 36. iPhone
  • 37. Google
  • 38. Starbucks
  • 39. Fiat 500
  • 40. Hummer
  • 41. Will it blend
  • 42. Dialog og åbne for deltagelse
  • 43.  
  • 44. Bruge nye medier rigtigt
  • 45. Være synlige når det er relevant
  • 46. TAK!
  • 47. Kontakt og mere ”mig”:
    • Hannu Vangsgaard
    • Store Torv 16, 3
    • 8000 Århus C
    • Tel: +45 4045 2298
    • E-mail: hv@hannuvangsgaard.dk
    • Web: www.hannuvangsgaard.dk
    • Blog: blog.hannuvangsgaard.dk
    • Fotoblog: www.flickr.com/hannuvangsgaard
    • Twitter: www.twitter.com/hannuvangsgaard
    • Jaiku: hannuvangsgaard.jaiku.com