The Twilight Saga Breaking Dawn: sold 3.2million             DVD units in the first weekend of release.This is an example ...
Twilight franchise
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Twilight franchise

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Twilight franchise

  1. 1. The Twilight Saga Breaking Dawn: sold 3.2million DVD units in the first weekend of release.This is an example of synergy as Stephanie Meyers books would sellmore copies because of the immense publicity of the film. Convergence was also capitalised on through merchandise (for example : Twilight Trivia games, lunch boxes, stationery, furniture clothes etc).

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