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Subversive
<ul><li>This is one example of a stereotypical perfume advert.  </li></ul><ul><li>Armani have got an extremely popular and...
<ul><li>Although this is another stereotypical </li></ul><ul><li>Advert, it takes a different twist to </li></ul><ul><li>t...
<ul><li>This is definitely a different take on a typical perfume advert. Instead of getting the model to dress in </li></u...
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Subversive perfume adverts

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This is a powerpoint that I've done on advertising. This shows three examples of subversive perfume adverts and what identifies them as subversive.

Published in: Health & Medicine, Technology
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Transcript of "Subversive perfume adverts"

  1. 1. Subversive
  2. 2. <ul><li>This is one example of a stereotypical perfume advert. </li></ul><ul><li>Armani have got an extremely popular and successful singer which </li></ul><ul><li>Subtly tells the viewer that they can become just like Beyonce in this </li></ul><ul><li>Case, if they buy this perfume. </li></ul><ul><li>The whole picture is in black and white, creating an expensive </li></ul><ul><li>and sophisticated look and the fact that she’s dressed in a </li></ul><ul><li>Sequined cocktail dress enhances this. </li></ul><ul><li>The stage lights in the top left hand corner of the advert </li></ul><ul><li>And the microphone shows that she’s in the middle of </li></ul><ul><li>performing. The idea of performing makes people think of </li></ul><ul><li>Confidence and self assurance. The advert is insinuating that </li></ul><ul><li>If you buy this perfume, you will suddenly have all of these </li></ul><ul><li>Desirable qualities. </li></ul><ul><li>It is an advertisement for Armani, so the target audience </li></ul><ul><li>Are definitely going to be those with money. I think the </li></ul><ul><li>target audience are independent women with high flying </li></ul><ul><li>careers. </li></ul>
  3. 3. <ul><li>Although this is another stereotypical </li></ul><ul><li>Advert, it takes a different twist to </li></ul><ul><li>the Armani Beyonce advert. </li></ul><ul><li>The similarity is that this has still </li></ul><ul><li>Got a well known and successful </li></ul><ul><li>Singer but instead of promoting fierce </li></ul><ul><li>Independence and confidence for </li></ul><ul><li>Women and sophistication, this </li></ul><ul><li>Conversely pictures soft femininity. </li></ul><ul><li>Most of the poster is in red and pinks </li></ul><ul><li>Which are typically thought of as </li></ul><ul><li>Female colours. </li></ul><ul><li>She’s entangled in flowers and </li></ul><ul><li>Foliage maybe hinting or gearing </li></ul><ul><li>Towards a females domestic side. </li></ul><ul><li>The only thing that gives this advert </li></ul><ul><li>A sensual twist is that she’s directly </li></ul><ul><li>Addressing us. </li></ul>
  4. 4. <ul><li>This is definitely a different take on a typical perfume advert. Instead of getting the model to dress in </li></ul><ul><li>A ball gown or a cocktail dress, she’s dressed quite casually in a loose top and trousers. Its been </li></ul><ul><li>Taken with quite a tranquil background of the sea. She looks at ease and is directly addressing the </li></ul><ul><li>Camera but with a smile. This could be saying that if you buy this perfume, you’ll become more of a </li></ul><ul><li>Care free and relaxed person. The name ‘Faith hill true’ conjures up thoughts of inner peace and </li></ul><ul><li>Morality. </li></ul>
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