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Subversive
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Here I've put together a Powerpoint showing three examples of perfume adverts that subvert to the stereotypical guidelines of a perfume advert. There are different takes on this however.

Here I've put together a Powerpoint showing three examples of perfume adverts that subvert to the stereotypical guidelines of a perfume advert. There are different takes on this however.

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Transcript

  • 1. Subversive
  • 2.
    • This is one example of a stereotypical perfume advert.
    • Armani have got an extremely popular and successful singer which
    • Subtly tells the viewer that they can become just like Beyonce in this
    • Case, if they buy this perfume.
    • The whole picture is in black and white, creating an expensive
    • and sophisticated look and the fact that she’s dressed in a
    • Sequined cocktail dress enhances this.
    • The stage lights in the top left hand corner of the advert
    • And the microphone shows that she’s in the middle of
    • performing. The idea of performing makes people think of
    • Confidence and self assurance. The advert is insinuating that
    • If you buy this perfume, you will suddenly have all of these
    • Desirable qualities.
    • It is an advertisement for Armani, so the target audience
    • Are definitely going to be those with money. I think the
    • target audience are independent women with high flying
    • careers.
  • 3.
    • Although this is another stereotypical
    • Advert, it takes a different twist to
    • the Armani Beyonce advert.
    • The similarity is that this has still
    • Got a well known and successful
    • Singer but instead of promoting fierce
    • Independence and confidence for
    • Women and sophistication, this
    • Conversely pictures soft femininity.
    • Most of the poster is in red and pinks
    • Which are typically thought of as
    • Female colours.
    • She’s entangled in flowers and
    • Foliage maybe hinting or gearing
    • Towards a females domestic side.
    • The only thing that gives this advert
    • A sensual twist is that she’s directly
    • Addressing us.
  • 4.
    • This is definitely a different take on a typical perfume advert. Instead of getting the model to dress in
    • A ball gown or a cocktail dress, she’s dressed quite casually in a loose top and trousers. Its been
    • Taken with quite a tranquil background of the sea. She looks at ease and is directly addressing the
    • Camera but with a smile. This could be saying that if you buy this perfume, you’ll become more of a
    • Care free and relaxed person. The name ‘Faith hill true’ conjures up thoughts of inner peace and
    • Morality.