2. John CarterPre-production: The director Andrew Stanton normally works with PIXAR and has had big successes with filmslike WALL-E.Box office and reviews: It lost a sum of £126million at the box office. BBC reviews called it “boring, boring,boring” which may have been because as one critic said the film was “two and a quarter hours long and thecharacterisation is ludicrous”.It made Disney’s shares go down by 1%. It took approximately $250million to produce and Disney’s chosenmarketer Ricky Strauss spent a further $100million on marketing. But the film only made around $9million onthe first weekend as an opposed to the $75million that Disney had optimistically hoped for.
3. Slumdog MillionaireDistribution: Pathe used online marketing to target specifically “Indian moviegoers and Danny Boyleenthusiasts”. One of their microsites that was used for marketing attracted over 21 million viewers and this isboth a free and modern way of advertising.Box Office and reviews:The Danny Boyle film took £2.6 million last weekend, up a record 44 per cent from itsopening weekend earnings of £1.8 million.The Chicago sun: “This is a breathless, exciting story, heartbreaking and exhilarating at the same time.”Reception: Slumdog Millionaire won a further 7 BAFTA Awards and their Golden Globe nominations alsoheightened interest. It was also tipped for Oscar success from very early on.