T In this poster, The RSPCA have got a dog that looks quite dishevelled, insinuating that it’s been either mistreated or neglected and it’s looking upwards in a wistful and helpless way. The whole point of this is to evoke empathy in the reader.<br /> The words anchor the picture by stating statistics like<br /> In “NSW, you’re bequest helps us to care for some 40,000 abused and lost animals...” The fact that they’re talking to the reader assuming that they’re already giving money to help support them makes them feel guilty.<br /> The last line “We will make your legacy count” seems like an appeal to the readers ego, making them feel important and like they as an individual will make a difference.<br />I I think this poster is appealing to the older generation as its talking about people ‘leaving behind love and care for animals’.<br />“ <br />
BBC Children in need is a children’s charity which explains why they’ve chosen bright colours and a teddy bear for their logo.<br />Although this poster is primarily aimed at thanking the libraries that helped them to raise money, it still has an indirect way of getting others to give at the same time. I think is done by appealing to the readers conscience and guilt again. <br />The last sentence says “Thank you to everyone that participated” which between the lines is saying that they’re NOT thanking all those who didn't participate.<br />
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