Selected Works of LOOVVOOL - Design & Branding Boutique

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Selected Works of LOOVVOOL - Design & Branding Boutique - Presentation Transcript

  1. DESIGN & BRANDING BOUTIQUE
  2. LOOVVOOL is an award-winning design & branding boutique with premium & high-end market focus.
  3. PROFILE LOOVVOOL, founded in 2004 by creative director Hannes Unt, is an award-winning design and branding boutique with premium and high-end market focus. We are known for creating distinctive brand experiences with high aesthetic value and visual appeal. We believe that a visually- focused branding approach is a strategic opportunity to build a successful brand. Our style could be described as elegant and timeless, yet with surprising creative corners and edges. Our business model is different from the traditional design agency set-up. In addition to our small core-team we have established an international network of collaboration partners, ranging from top-level senior brand and strategic consultants to high- profile photographers, illustrators and architects. This model allows us to put togehter the most suitable project team for each individual client and deliver truly unique and successful bespoke solutions.
  4. SERVICES LOOVVOOL offers a complete range of creative services from brand strategy development to creation of visual brand experience and design applications for all media platforms. We have a hands-on approach to ensure top quality work and personal client relationships. There is always one of our partners included in each and every project. We have worked with numerous premium clients from Scandinavia, London, Dubai and Hong Kong in the fields of hospitality, catering, finance, real estate and retail.
  5. In 2008 & 2009, our resumé has been 12 international design, branding & interactive category awards, at competitions including Red Dot Communications Design, World Luxury Award, ReBrand 100, World Logo Design Annual and European Design Award.
  6. SELECTED WORKS
  7. Antaar is a holding brand for a collection of interior & lifestyle boutiques. It was created for the purpose of bringing a stronger and holistic group association to independently well-known sub- brands and to demonstrate the customer a versality of product selection, all bound to Antaar’s quality offering. We created Antaar a custom made typeface with a Scandinavian creative twist. Additionally we also developed various visual patterns that have derived from the typeface and are to be used in different design applications. ANTAARVISUAL IDENTITY
  8. Aqva is a premium level hotel & spa complex. Our task was to create a visual identity system that showcases the positioning of the complex and pays a tribute to its interior architecture design. We created a look for the brand that is modern yet with a hint of tradition. With a customized serif typeface to combine old and new and a deep purple colour to add a flamboyantly mysterious touch to the outcome. AQVA HOTEL & SPAVISUAL IDENTITY
  9. We were commissioned for the rebranding of a major real estate developer once the company had established it’s new name - Arealis. As Arealis mainly concentrates on A-class business segment developments, our aim was to depict it as a future-looking cosmopolitan pioneer that would have an appeal in any geographical market it operates in. A distinct concept among a selection of identity-wise outdated competition. AREALISBRANDING
  10. Bellavista is a management firm of a selection of reputable and diverse restaurants and cafes. Our task was to develop the company a statuesque impression-making identity. For that, we chose a typeface and color palette that would emphasize Nordic quality, that characterises the philosophy of Bellavista. BELLAVISTAVISUAL IDENTITY
  11. Boulangerie is a traditional french pastry and bakery concept that is mixed into a modern cosmopolitan fusion. In terms of fine-tuning perfection, the task of designing an identity to it must have been one of our most effortful and interesting ones. It took us innumerable amount of efforts to customise a calligraphic typeface into a real handwritten look. The accompanying graphics reveal the French roots and also bring up the association of the pioneering Boulangerie’s location in the Baltic’s largest bookstore. BOULANGERIEVISUAL IDENTITY
  12. Caviar is a film production company, servicing the clientele of Estonia’s leading brands and acclaimed music artists. For its visual identity, we created a distinctive, minimalist and chic combination of a symbol C that is made of caviar and a customised typeface for the name to fit together with it. CAVIAR PRODUCTIONSVISUAL IDENTITY
  13. Contrast Eye is a visionary venture company in the industry of audiovisual production. We were involved with its name and visual identity development works. The objective was to create a bold, fearless and experimental concept. The background of the name relates to the diverse understandings of the meaning of “creativity” in the industry where assessment is given through visual observation and for which the logo, successively, acts as an escalating interpretation. CONTRAST EYEVISUAL IDENTITY
  14. Custom Furniture handcrafts personal, unique and functional bespoke solutions in terms of cabinetry, upholstered furniture and interior joinery. Our task was to develop a visual identity for the company that would act as a quality mark in communicating the credibility and the substance of the company. The outcome is a smart symbol that derives from the industry bound isometry while at the same time encapsulates he letters C and F from the company’s name. CUSTOM FURNITUREVISUAL IDENTITY
  15. We collaborated with the Baltic’s market leader of travel agencies, Estravel, in its rebranding project on the occasion of Estravel’s 20th year anniversary and to better emphasise a set of values that the company has been bound to. View it as a flower bloom, angled to cardinal points or a compass with the central dot marking a location, the result speaks of commuting and traveling. Design strategy wise, we substituted cold and corporate with warm and approachable. ESTRAVELREBRANDING
  16. As the name suggests, Gourmet Market is shop that is heavy on gourmet and specialty merchandise. Our task was to design a visual identity that would fit the offering. In this case a vivid selection of fresh quality specialties. Taking the time to find set of suitable identity colours, we developed Gourmet Market a logomark with a contemporary character that gives an impression of an actual lively market. GOURMET MARKETVISUAL IDENTITY
  17. Flavorsome trends from global cuisines combined with ethnic roots of local kitchen and all that in a well executed gourmet mixture. This is what the modern Estonian cuisine is about. It’s what restaurant Kaerajaan is about. In this multi-disciplinary design project with a close collaboration with interior architects we created a visual identity and a set of design applications to communicate this brand experience. As the name Kaerajaan comes from local folklore, we developed a symbol and a series of motifs influenced by traditional Estonian clothing patterns and with colours fine-tuned for a modern look. Combined with an elegant typeface, the overall outcome is “the new old”. KAERAJAANVISUAL IDENTITY
  18. Punane Puu is operating in the Estonian schooling and training industry. Our work started by first developing a suitable name for the venture. The outcome - “red tree” - derives from a local saying, meaning “to make it plain and clear”. Having a good name as a strong starting point, we cultivated it into a conceptually sharp visual identity - a tree that can also be viewed as a symbol incorporating a brain structure. All in all a brand identity concept that relates to wisdom and a visual mark that accentuates the meaning furthermore. PUNANE PUUVISUAL IDENTITY
  19. Ramanauskas & Partners is a full service law firm with maritime law as its main practicing area. By creating its visual identity, our aim was to show Ramanauskas & Partners Law Firm as a small strong independent law firm, retaining its flexibility as small company to handle matters efficiently. The center focus of the identity collateral became a knot-like symbol that relates to maritime associations. RAMANAUSKASVISUAL IDENTITY
  20. Ruus & Vabamets is a modern law firm offering a complete range of services in all of the classic fields of law. Our commission for the law firm was to develop a visual identity to present the company in an elegant and distinguished manner, however the outcome of which may also be characterised as bold and prominent in the context of the client’s business industry. We created a custom typeface and a myriad of pattern graphics, all sharing the same brand DNA. The turquoise blue color was brought in to add spice to the elegant black & white palette. The outcome is a visual language with very distinctive character. RUUS & VABAMETSVISUAL IDENTITY
  21. Souperie is a gourmet take-away concept offering a fusion of soups in a versatile variety of intermixing possibilities. We gave an effort to make its visual identity already an appetising starter. The circles in various sizes and attractive colours in the logomark symbolise the multifaceted possibilities clients have in combining their meal. The style of the typeface, minimalist and elegant, assists in creating an overall upscale look. SOUPERIEVISUAL IDENTITY
  22. A car dealership specialising on premium brands, Tehase Auto, commissioned us to create an upscale visual identity for their brand. Combining letters T and A from their name, we handcrafted a strong and elegant symbol for Tehase Auto as if it were a custom made supercar. The dynamic shapes and fiery colours contribute to the desired image appeal. TEHASE AUTOVISUAL IDENTITY
  23. Situated in the Old Town of Tallinn in a historic setting of a 19th century building, Hotel Telegraaf, a member of Small Luxury Hotels, will surely provide its visitors a unique and impressive stay. We took the task of showcasing its glory in virtual presence. Black and golden work well for the esteemed quality, resulting in a successful restoration of a bygone Neo-Baroque glory. The website is an example of design excellence along with efficient usability approach. TELEGRAAFINTERACTIVE DESIGN
  24. Verzun Property Collection comprises of an exclusive global selection of luxury real estate, with exquisite property offerings as well as first class investment opportunities and a staff of professional consultants in metropolitan destinations. Our partnership with the company to establish a brand that is distinct from an array of premiere estate sellers and traders has resulted in a solid and timeless visual identity project. VERZUNBRANDING
  25. CONTACT US We seek design conscious clients from all over the world. Hannes Unt Founder & Creative Director T +372 50 41 894 E hannes@loovvool.com Valter Kaleta CEO T +372 56 915 120 E valter@loovvool.com LOOVVOOL Estonia pst 1, 10143 Tallinn, Estonia T +372 644 4446 E business@loovvool.com W www.loovvool.com

+ hannesunthannesunt, 6 months ago

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