DESIGN & BRANDING BOUTIQUE

LOOVVOOL is an award-winning design & branding boutique
with premium & high-end market focus.

PROFILE
LOOVVOOL, founded in 2004
by creative director Hannes Unt,
is an award-winning design and
branding boutique with premium
and high-end market focus.
We are known for creating
distinctive brand experiences with
high aesthetic value and visual
appeal. We believe that a visually-
focused branding approach is a
strategic opportunity to build a
successful brand. Our style could
be described as elegant and
timeless, yet with surprising
creative corners and edges.
Our business model is different
from the traditional design agency
set-up. In addition to our small
core-team we have established
an international network of
collaboration partners, ranging
from top-level senior brand and
strategic consultants to high-
profile photographers, illustrators
and architects. This model allows
us to put togehter the most
suitable project team for each
individual client and deliver truly
unique and successful bespoke
solutions.

SERVICES
LOOVVOOL offers a complete
range of creative services from
brand strategy development
to creation of visual brand
experience and design
applications for all media
platforms.
We have a hands-on approach
to ensure top quality work and
personal client relationships. There
is always one of our partners
included in each and every
project.
We have worked with numerous
premium clients from Scandinavia,
London, Dubai and Hong Kong in
the fields of hospitality, catering,
finance, real estate and retail.

In 2008 & 2009, our resumé has been 12 international
design, branding & interactive category awards, at
competitions including Red Dot Communications Design,
World Luxury Award, ReBrand 100, World Logo Design
Annual and European Design Award.

SELECTED
WORKS

Antaar is a holding brand for a
collection of interior & lifestyle
boutiques. It was created for the
purpose of bringing a stronger
and holistic group association to
independently well-known sub-
brands and to demonstrate the
customer a versality of product
selection, all bound to Antaar’s
quality offering.
We created Antaar a custom
made typeface with a
Scandinavian creative twist.
Additionally we also developed
various visual patterns that have
derived from the typeface
and are to be used in different
design applications.
ANTAARVISUAL IDENTITY

Aqva is a premium level hotel &
spa complex. Our task was to
create a visual identity system
that showcases the positioning of
the complex and pays a tribute to
its interior architecture design.
We created a look for the brand
that is modern yet with a hint of
tradition. With a customized serif
typeface to combine old and new
and a deep purple colour to add a
flamboyantly mysterious touch to
the outcome.
AQVA HOTEL & SPAVISUAL IDENTITY

We were commissioned for the
rebranding of a major real estate
developer once the company
had established it’s new name -
Arealis.
As Arealis mainly concentrates
on A-class business segment
developments, our aim was
to depict it as a future-looking
cosmopolitan pioneer that
would have an appeal in any
geographical market it operates
in. A distinct concept among a
selection of identity-wise
outdated competition.
AREALISBRANDING

Bellavista is a management firm
of a selection of reputable and
diverse restaurants and
cafes. Our task was to develop
the company a statuesque
impression-making identity.
For that, we chose a typeface
and color palette that would
emphasize Nordic quality, that
characterises the philosophy of
Bellavista.
BELLAVISTAVISUAL IDENTITY

Boulangerie is a traditional french
pastry and bakery concept
that is mixed into a modern
cosmopolitan fusion. In terms of
fine-tuning perfection, the task
of designing an identity to it
must have been one of our most
effortful and interesting ones.
It took us innumerable amount of
efforts to customise a calligraphic
typeface into a real handwritten
look. The accompanying graphics
reveal the French roots and also
bring up the association of the
pioneering Boulangerie’s location
in the Baltic’s largest bookstore.
BOULANGERIEVISUAL IDENTITY

Caviar is a film production
company, servicing the clientele of
Estonia’s leading brands and
acclaimed music artists.
For its visual identity, we created
a distinctive, minimalist and chic
combination of a symbol C that is
made of caviar and a customised
typeface for the name to fit
together with it.
CAVIAR PRODUCTIONSVISUAL IDENTITY

Contrast Eye is a visionary venture
company in the industry of
audiovisual production. We were
involved with its name and visual
identity development works. The
objective was to create a bold,
fearless and experimental
concept.
The background of the name
relates to the diverse
understandings of the meaning of
“creativity” in the industry where
assessment is given through
visual observation and for which
the logo, successively, acts as an
escalating interpretation.
CONTRAST EYEVISUAL IDENTITY

Custom Furniture handcrafts
personal, unique and functional
bespoke solutions in terms of
cabinetry, upholstered furniture
and interior joinery. Our task was
to develop a visual identity for
the company that would act as
a quality mark in communicating
the credibility and the substance
of the company.
The outcome is a smart symbol
that derives from the industry
bound isometry while at the
same time encapsulates he letters
C and F from the company’s
name.
CUSTOM FURNITUREVISUAL IDENTITY

We collaborated with the Baltic’s
market leader of travel agencies,
Estravel, in its rebranding project
on the occasion of Estravel’s 20th
year anniversary and to better
emphasise a set of values that the
company has been bound to.
View it as a flower bloom, angled
to cardinal points or a compass
with the central dot marking a
location, the result speaks of
commuting and traveling. Design
strategy wise, we substituted cold
and corporate with warm and
approachable.
ESTRAVELREBRANDING

As the name suggests, Gourmet
Market is shop that is heavy
on gourmet and specialty
merchandise. Our task was to
design a visual identity that would
fit the offering.
In this case a vivid selection of
fresh quality specialties. Taking
the time to find set of suitable
identity colours, we developed
Gourmet Market a logomark with
a contemporary character that
gives an impression of an actual
lively market.
GOURMET MARKETVISUAL IDENTITY

Flavorsome trends from global
cuisines combined with ethnic
roots of local kitchen and all
that in a well executed gourmet
mixture. This is what the modern
Estonian cuisine is about. It’s what
restaurant Kaerajaan is about.
In this multi-disciplinary design
project with a close collaboration
with interior architects we
created a visual identity and
a set of design applications
to communicate this brand
experience.
As the name Kaerajaan comes
from local folklore, we developed
a symbol and a series of motifs
influenced by traditional Estonian
clothing patterns and with
colours fine-tuned for a modern
look. Combined with an elegant
typeface, the overall outcome is
“the new old”.
KAERAJAANVISUAL IDENTITY

Punane Puu is operating in the
Estonian schooling and training
industry. Our work started by first
developing a suitable name for
the venture. The outcome - “red
tree” - derives from a local saying,
meaning “to make it plain and
clear”.
Having a good name as a strong
starting point, we cultivated it
into a conceptually sharp visual
identity - a tree that can also be
viewed as a symbol incorporating
a brain structure. All in all a brand
identity concept that relates
to wisdom and a visual mark
that accentuates the meaning
furthermore.
PUNANE PUUVISUAL IDENTITY

Ramanauskas & Partners is a full
service law firm with maritime
law as its main practicing area.
By creating its visual identity, our
aim was to show Ramanauskas
& Partners Law Firm as a small
strong independent law firm,
retaining its flexibility as small
company to handle matters
efficiently.
The center focus of the identity
collateral became a knot-like
symbol that relates to maritime
associations.
RAMANAUSKASVISUAL IDENTITY

Ruus & Vabamets is a modern law
firm offering a complete range of
services in all of the classic fields
of law. Our commission for the
law firm was to develop a visual
identity to present the company
in an elegant and distinguished
manner, however the outcome of
which may also be characterised
as bold and prominent in the
context of the client’s business
industry.
We created a custom typeface
and a myriad of pattern graphics,
all sharing the same brand DNA.
The turquoise blue color was
brought in to add spice to the
elegant black & white palette. The
outcome is a visual language with
very distinctive character.
RUUS & VABAMETSVISUAL IDENTITY

Souperie is a gourmet take-away
concept offering a fusion of soups
in a versatile variety of intermixing
possibilities. We gave an effort to
make its visual identity already an
appetising starter.
The circles in various sizes and
attractive colours in the logomark
symbolise the multifaceted
possibilities clients have in
combining their meal. The style
of the typeface, minimalist and
elegant, assists in creating an
overall upscale look.
SOUPERIEVISUAL IDENTITY

A car dealership specialising on
premium brands, Tehase Auto,
commissioned us to create an
upscale visual identity for their
brand.
Combining letters T and A from
their name, we handcrafted
a strong and elegant symbol
for Tehase Auto as if it were
a custom made supercar. The
dynamic shapes and fiery colours
contribute to the desired image
appeal.
TEHASE AUTOVISUAL IDENTITY

Situated in the Old Town of Tallinn
in a historic setting of a 19th
century building, Hotel Telegraaf,
a member of Small Luxury Hotels,
will surely provide its visitors a
unique and impressive stay. We
took the task of showcasing its
glory in virtual presence.
Black and golden work well for
the esteemed quality, resulting
in a successful restoration of a
bygone Neo-Baroque glory. The
website is an example of design
excellence along with efficient
usability approach.
TELEGRAAFINTERACTIVE DESIGN

Verzun Property Collection
comprises of an exclusive global
selection of luxury real estate,
with exquisite property offerings
as well as first class investment
opportunities and a staff of
professional consultants in
metropolitan destinations.
Our partnership with the company
to establish a brand that is distinct
from an array of premiere estate
sellers and traders has resulted in
a solid and timeless visual identity
project.
VERZUNBRANDING

CONTACT US
We seek design conscious clients from all over the world.
Hannes Unt
Founder & Creative Director
T +372 50 41 894
E hannes@loovvool.com
Valter Kaleta
CEO
T +372 56 915 120
E valter@loovvool.com
LOOVVOOL
Estonia pst 1, 10143 Tallinn, Estonia
T +372 644 4446
E business@loovvool.com
W www.loovvool.com