“This defines entrepreneur and entrepreneurship - the
entrepreneur always searches for change, responds to it, and
exploits it as an opportunity.
– Peter F. Drucker, Innovation and Entrepreneurship:
Practice and Principles
Startup OUTREACH program
is it important?
does it work?
A strategy to accelerate
innovation and growth by
providing early stage
companies with access to
mentoring or assets such
as capital, IP or market
Tapping on the passion,
speed and creativity of
entrepreneurs is the most
efﬁcient way to tackle the
threat of industry disruption
and turn it to a competitive
A strategy for collaboration
might include idea
combinations thereof to
opportunities for both
startups and corporations.
WHAT is a startup
A strategy for a larger company or groups of companies and organisations to collaborate
with early stage companies or startups in order to accelerate innovation. An Outreach
program gives startup companies access to any combination of:
- Seed funding
- Technical and business mentoring and know-how
- Working space, equipment or other capital intensive physical assets
- Data and Intellectual Property
- Marketing and distribution channels
Volkswagen ERL Technology Accelerator http://goo.gl/GBsVwv
Barclays Accelerator http://goo.gl/zlcvj8
Deutsche Telekom Hub:raum http://goo.gl/Yix2Q
Nike+ Fuel LAB http://www.nikefuellab.com
WHY is reaching out
Startups are better at fast and radical innovation. There is no more business as usual.
Disruption by new technologies and business models threatens companies in every industry.
Startups are fast innovators and adopt new technology, business models and processes
quickly. They are led by natural risk takers have less bureaucracy and are not restricted by
legacy products and technology.
Startups have quicker time-to-market for new products or services. Technology, product,
sales and marketing departments are working closer together in smaller teams. They also
have less brand reputation to worry about.
Startups actively look for disruptive opportunities as a way to compete against more
Collaborating with startups can turn the threat of disruption to an opportunity.
“85% of innovation executives agree collaboration with start-ups
and entrepreneurs will drive innovation success in the future”
– GE Global Innovation Barometer 2014
HOW does it
There are a three main ways for larger companies to engage and work with startups. They involve different
levels of engagement and time frames. Hybrid versions combining several elements are also coming.
Idea Challenge. Focused on discovering and sourcing new ideas for business or technology. It can be
executed as an Open Innovation challenge inviting solutions to a predeﬁned problem. A large company can
also sponsor or host a (series of) intensive weekend workshops such as a hackathon, Startup Weekend or
Lean Startup Machine.
Accelerator. Time-limited boot-camp style capacity building programs. Selected startups typically get access
to co-working space, mentor network and possibility to pitch to investors on a Demo-Day at the end of the
program. Seed funding is often provided in exchange for equity in the startup.
Partnership or collaboration. An open model where selected startups are taken in virtually or practically as
startups-in-residence. Selected companies are can catapult themselves to the next level by getting access to
resources such as know-how, intellectual property, facilities, technology, customers and distribution channels.
“Whatever is worth doing at all is worth doing well.”
– Philip Stanhope, 4th Earl of Chesterfield (1694-1773)
So WHAT NOW?
Engaging with early stage companies is exciting but just like an engagement also ﬁlled with
responsibility. Before you jump in and start setting up a startup OUTREACH program you
need to assess your motivation and commitment.
- Do you have a clear view of how both your company and the startups will beneﬁt?
- Is your organisation ready to work with a just-do-it, high-speed counterpart?
- Do you have an internal champion with inﬂuence to drive the initiative?
- Are you in it for the long run?
- What cultural challenges do you need to address?
- What skills and what knowledge do you need to acquire?
- Which collaboration model ﬁts your organisation and situation best?
Remember: one size does not fit all!
GE Global Innovation Barometer 2014, Insight on Disruption, Collaboration and the Future of Work - Ideas Lab
Tracking the corporate-supported startup accelerators - innovationleader.com http://goo.gl/112lW9
A list of corporate backed accelerators.
Accelerators Are No Longer Just for Tech Companies - businessweek.com http://goo.gl/4C2bW0
Dancing Giants: Samsung’s Open Innovation Center - pando.com http://goo.gl/TbZGWc
When startups pair with big corporations everyone wins - if you make the right match - fastcompany.com
Startup Communities: Building an Entrepreneurial Ecosystem in Your City - Brad Feld http://goo.gl/lnJmik
A great read for understanding the dynamics of startup communities.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful
Businesses - Eric Ries http://goo.gl/Ip3U02
A modern startup classic. How to work iteratively build better businesses using the scientiﬁc approach (also for big companies!).
WHO is Hannes?
Passionate about creating great products and helping
organisations become better at creating them.
Motivated by taking action on new and radical ideas.
Experienced in working internally and externally with
large corporates as well as startups from Stockholm to
- Intrapreneur & Entrepreneur
- Agile & Lean Startup catalyst, coach and trainer
- Certiﬁed Scrum Master & Product Owner
- Worked at Newsline Group AB, Marubeni Group, Starrymedia Ltd , Boost Agile & Let’s make GREAT!
- Speaks Swedish, English, French
- Lives in Shanghai (Moving back to Sweden in July 2014)
- LinkedIn proﬁle http://cn.linkedin.com/in/hanneshelander/
Skills and experiences in bullets:
Icons used in this document
Flow Chart by Michael Wohlwend from The Noun Project
Redirect by Alexander Bickov from The Noun Project
Algebra by Ilsur Aptukov from The Noun Project
Geometry by Ilsur Aptukov from The Noun Project
Book by David Lopez from The Noun Project