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Crowdsourcing Einführung
 

Crowdsourcing Einführung

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Einführung Crowdsourcing; Brennpunkt eTourism 2008, FH Salzburg 10. Nov. 2008 (http://www.brennpunkt-etourism.at)

Einführung Crowdsourcing; Brennpunkt eTourism 2008, FH Salzburg 10. Nov. 2008 (http://www.brennpunkt-etourism.at)

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Crowdsourcing Einführung Crowdsourcing Einführung Presentation Transcript

  • crowd sourcing Hannes Treichl | www.andersdenken.at | hannes.treichl@andersdenken.at Managementberater, GF VOdA, Gründungspartner „Institut Tourismus Experten“ 10. November 2008, Brennpunkt eTourism 2008 flickr.com/photos/andrewparnell/315009749/
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  • flickr.com/photos/victornuno/640299453/ Offene Ausschreibung „an viele“
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  • The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D. flickr.com/photos/dunikowski/2965256166 Langer Bart, alter Hut...
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  • Blick über den Tellerrand flickr.com/photos/rent-a-moose/1518795370
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  • Kreativität Presse Aufmerksamkeit Virale Effekte Wissen Vielfalt Kosteneinsparung (Open-)Innovation 360°Perspektive Ideen HighPotentials Verkaufsförderung Werbung-ohne-Mediakosten Problemlösung Zeitersparnis Kontakte Finanzierung Branding Positiver-Imagetransfer
  • Wer?
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  • e X perimente 3 Tipps... flickr.com/photos/fernandosilveira/2684597369
    • Stra  egie
    • und F  kus
    flickr.com/photos/cayusa/380190626
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    • Warum?
    • (materiell / immateriell / „Soziale Objekte“)
    flickr.com/photos/jstar/173832610
  • EIN Beispiel möglicher Gewichtung
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    • Fairness oder „Ausbeutung“
    flickr.com/photos/24443965@N08/2724476034
    • Crowds, Communities
    • und Netzwerke
    flickr.com/photos/36665622@N00/253527065
  • Quelle: Sami Viitamäki, The FLIRT Model of Crowdsourcing
  • flickr.com/photos/thomashawk/109892612
  • flickr.com/photos/thomashawk/448309914
  • hannes treichl andersdenken.at vo-agentur.de tourismusexperten.at [email_address]
  • crowd sourcing Hannes Treichl | www.andersdenken.at | hannes.treichl@andersdenken.at Managementberater, GF VOdA, Gründungspartner „Institut Tourismus Experten“ 10. November 2008, Brennpunkt eTourism 2008 flickr.com/photos/andrewparnell/315009749/