AS Media Studies.   Hannah Taylor.
1) In what ways does your media product        use, develop or challenge forms and conventions of        real media produc...
Kerrang!            My magazine.magazine.
2) How does your media product represent     particular social groups?My media product represents people who enjoy reading...
3)What kind of media institution might distribute      your media product and why?A media institution that could possibly ...
Bauer Media group is a large publishing                     group based in Germany. They are a                     private...
4)Who would be the audience for your media product?       5)How did you attract/address your audience?To attract my target...
From the questionnaire I put out to                                         my target audience, 14 were male              ...
6)What have you learnt about technologies from the     process of constructing this product?I have learnt that there are s...
 Before.After. 
The internet was my main source for my work, I used  www.google.com/images to find the images of similar and  existing pro...
7)Looking back at your preliminary task, what do     you feel you have learnt in the progression from it to     the full p...
Final Music                                   magazine                                   cover.                          ...
As media studies evaluation
As media studies evaluation
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As media studies evaluation

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As media studies evaluation

  1. 1. AS Media Studies. Hannah Taylor.
  2. 2. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?My media product follows several music conventions, it shows clearly that it is a music magazine with the colours, images and fonts; it has an image on the front like all music magazines which is placed in the centre. It uses a range of colours incorporated into the front page, contents and double page spread. The images and colours are eye-catching to draw the audience in and grab their attention to look at the magazine. I have used a similar layout as other magazines such as Kerrang! and Q. To do this I followed their route of the eye, the masthead being the first thing seen across the top of the page from left to right, to from the upper right hand corner to the bottom left hand corner across the image, cover story and possible cover lines that are there; before finally across to the bottom right hand corner to read the price.I found that from my research into similar and existing products, there is a certain unique house-style font for the masthead and other fonts on the page, so that it’s easier for the magazine to be recognised, also that there is a colour scheme to follow the genre. A rock magazine is made up from dark images, funky but easy to read fonts on the backgrounds. I assured that on my magazine, there was a house-style and unique font that will be easily recognised and that the text was easy to read on the images, to do this I used black, red, blue and white colours on my text.Also from my research, I looked at how the images are portrayed, how the colours, clothing, lighting and props are used to follow the convention of rock magazines. I had the artist holding a guitar and the lighting quite dark to suit the magazine, the artist was wearing ‘rock’ style clothing to incorporate into the image.
  3. 3. Kerrang! My magazine.magazine.
  4. 4. 2) How does your media product represent particular social groups?My media product represents people who enjoy reading a stylish music genre magazine which has a mixed range of genres from rock to metal and others. The mixed genre means that different social groups can interact and join in with the magazine. It doesn’t just mean that only 13-18 year olds from one social group can enjoy the magazine, it means that people of any age and any social group can. In my images, I looked at clothes that 13-18 year olds wear (that are interested in rock + Kerrang!) and incorporated the colours and styles into my own magazine. The props I used was a guitar to stick to the media convention of ‘rock’, from asking my target audience what they thought of when I said ‘rock’.
  5. 5. 3)What kind of media institution might distribute your media product and why?A media institution that could possibly distribute my media product is a popular media institution or even a educational institution. A possible company would be Bauer Media, it is Europe’s largest private owned publishing group and it is a worldwide media company that offers over 300 magazines in 15 countries. The company revolves around two main divisions; Magazine and Radio, Bauer Media currently publish magazines like Kerrang!, which is a magazine that publishes music such as rock, pop and metal; Kerrang! has 29 years of heritage and is the biggest music weekly in the world. I found from researching into Kerrang! that having the masthead over the top of the page in a bold and unique font will make it stand out more, no matter what the image or the rest of the text on the page is.My magazine is rock and also follows the same conventions as Kerrang! The layouts of both magazines are similar, the masthead is across the top, one main image in the centre that fills the page and also fills the hotspots to draw the attention to the image, the cover lines placed on the side of the image and the cover story over the image. Then lastly, in the bottom right hand corner (the terminal area), there’s the price of the magazine and the barcode, for the audience to read last.
  6. 6. Bauer Media group is a large publishing group based in Germany. They are a private company, that was founded in 1875. Bauer Media is a sister company of H Bauer Publishing, publisher of the UKs biggest TV listings, Take a Break and Bella. Bauer employs over 6,400 people. Bauer produces Kerrang! MOJO and Q music magazines.Kerrang onBauer’s website.http://www.bauermedia.co.uk/Brands/Kerrang/
  7. 7. 4)Who would be the audience for your media product? 5)How did you attract/address your audience?To attract my target audience, I did research into existing products to discover how they used images, fonts, colours and text to attract their audience. To make sure I appealed to the target audience I was aiming for, which was teenagers aged 13-18, I submitted a questionnaire to those of that age to find out what they preferred on my chosen genre, Rock. I made sure that I followed what my target audience wanted so I could appeal to them as best I could and attract them to the magazine. I looked into Kerrang! magazine and found out that Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. the readers are also 5.5 times more likely to attend a rock gig, the gender ratio for the magazine is 38.1% female and 61.9% male. Kerrang! is a multi-media platform with magazine, online, radio and TV. 67.3% of Kerrang! readers are aged from 15-24.
  8. 8. From the questionnaire I put out to my target audience, 14 were male and 10 were female. Male. Female.I put out a questionnaire to find out what they liked to see within themagazine, I wanted to know how often they would want to purchase themagazine; once a month. I also asked if they liked having one mainimage on the front cover, a range of fonts plus opportunities to win gigtickets, band merchandise etc. within the magazine; yes, one mainimage is suited for a front cover as well as a different range of fonts fordifferent cover lines and finally lots of opportunities for the readers toget involved.The target audience for my magazine is teenagers, aged 13-18, it isaimed at both male and females. I have aimed my magazine at peoplewho are interested and/or involved with Rock music, but there is apossibility that people who listen to a range of genres would buy thismagazine.
  9. 9. 6)What have you learnt about technologies from the process of constructing this product?I have learnt that there are several ways to edit an image, e.g. adjusting the size, brightness, colouring etc. Technology wise, I mainly used a computer to create my magazine. I used Microsoft Office Publisher 2007 to create the text and fonts (some fonts are from www.dafont.com, e.g. Masthead, Cover-story and cover- lines) and to piece together the magazine. To edit my images, I used Windows Live Photo Gallery to adjust the light exposure on the image. (see image) The unedited image was too dark so I had to adjust it to make it lighter.
  10. 10.  Before.After. 
  11. 11. The internet was my main source for my work, I used www.google.com/images to find the images of similar and existing products. I used www.surveymonkey.com to conduct my surveys. And most importantly, I had to present all of my work, the research, drafts and final products www.blogger.com. This website is extremely useful and is easy to use. It made it simple for me up upload and edit work. It also let me receive feedback to improve my work to make it the best that I can. I could easily access what I wanted to view or change and remove.
  12. 12. 7)Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?From my preliminary task, I feel like I have understood how a magazine is put together, how images, colours, fonts and text are used to appeal to the correct target audience. I understand how the layout of the magazine has to be to attract the audience the best, using the route of the eye and the principle of thirds. I found that I had to make mistakes to understand how to correct them and how to make the good final product.I learned that to make the magazine have an impact on the target audience, I needed to look at how the fonts, colours and text tie together to suit the genre. I also learned that to really attract to the target audience, you need to understand what they want, what they prefer, what they like seeing and what they like to read.
  13. 13. Final Music magazine cover.   Preliminary task.From looking at my preliminary task(left) and my final music magazinecover(right), I can certainly say that the genre changes how theimages, fonts, text and colours are portrayed onto the magazine. Though theconventions used on both magazines are still followed and used well enoughto know what it is about.

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