Quick Tour of Book2Look

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Highlights of Book2Look, a marketing tool for publishers that incorporates the power of social media and analytics into a seamless book preview widget.

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  • Feature page for book2look widget
  • Buttons across the top: Single page view, info, page grid, social networks, social bookmarks, zoom, rate and comment, embed, email, shop links http://book2look.com/vBook.aspx?id=gSLv31MZ9j
  • Shop links are defined by the publisher, can define up to 10 links for each title Links can be automatically generated or entered manually (Community versions, e.g. booksellers, define their own shop links so they are motivated to integrate b2l into their systems
  • Widget with audio file embedded Great for audiobook samples, radio interviews, music http://book2look.com/vBook.aspx?id=gSLv31MZ9j
  • Audio player in the widget Publisher can define unique shop links for the audio (if needed), as well as a unique description and image
  • Widget with embedded video Good for book trailers, author interviews, film versions of the book, any associated video
  • Video player inside the widget (for now, this only works with videos that have already been uploaded to YouTube) Publisher can define new description, image and shop links for the video as well
  • Widget embed in bookstore Readers can scroll through pages here or click on the full preview button to see the double-page widget
  • Community version of the widget which includes logo and shop links defined by the community, in this case a bookseller (the publisher logo and URL is always displayed below the community logo) Each bookstore, review publication, magazine, book club, etc can receive a free community version to encourage participation http://www.book2look.de/vBook.aspx?id=9783423247870(mayersche.de)
  • Shop links in the community version for the Mayersche online bookstore
  • For each title in the system, the publisher can find out how where the widget has been embedded and how many views each embed has returned. You can also see how many times each shop link has been clicked on. The dev team is working to develop the reporting further to make it more useful.
  • For each title in the system, the publisher can find out how where the widget has been embedded and how many views each embed has returned. You can also see how many times each shop link has been clicked on. The dev team is working to develop the reporting further to make it more useful.
  • Each widget has a unique QR code that can be used in print materials
  • Quick Tour of Book2Look

    1. 1. Who is reading your books? Find out with Book2Look, a multimedia book preview widget for publishers that integrates social media and analytics Hannah Johnson • [email_address] • 347-410-9791
    2. 2. www.book2look.com For Readers: Easy way to discover, share and buy books For Publishers: Tools for finding readers and measuring effectiveness of marketing campaigns
    3. 3. www.book2look.com Click the image to open the widget in a Web browser The Widget
    4. 4. www.book2look.com Widget Shop Links Shop links defined by the publisher
    5. 5. www.book2look.com Audio Playback Audio files can be embedded into each book widget Click the image to open the widget in a Web browser
    6. 6. www.book2look.com Audio Playback Unique shop links can be defined for the audio product (e.g. audio book)
    7. 7. www.book2look.com Video Playback YouTube videos can be embedded into each book widget Click the image to open the widget in a Web browser
    8. 8. www.book2look.com Video Playback Unique shop links can be defined for the video product (e.g. DVD)
    9. 9. www.book2look.com Widget Embedded in Bookstore Website
    10. 10. www.book2look.com Community Version of Book Widget Community version displays logo of community and community-defined shop links (in addition to publisher logo) Click the image to open the widget in a Web browser
    11. 11. www.book2look.com Community Version of Book Widget Community-defined shop links encourage participation of bookstores
    12. 12. www.book2look.com Analytics Analytics provide data for each widget: number of views and embeds, websites where widget is embedded, number of views and embeds each child site delivers, number of shop links clicks
    13. 13. www.book2look.com Analytics Animated distribution map provides visual reference for which sites deliver the most views to your book and where to focus marketing efforts
    14. 14. www.book2look.com Connect printed books and materials to online information Unique QR code for each widget HTML5 enabled to support mobile browsing and buying
    15. 15. Contact me to set up your free trial account! Hannah Johnson • [email_address] • 347-410-9791

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