Cow sharewithus
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  • 1. COW SHARE WITH USThe answer to “Where’s the beef?”Sunday, June 23, 13
  • 2. THE OPPORTUNITYFarmer to ConsumerWhole Beast SalesDon’t ScaleSunday, June 23, 13
  • 3. THE CURRENT SITCHIndividuals won’t buy directly fromfarmersFarmers make more $ selling wholebeasts but lack the time to work withconsumersSunday, June 23, 13
  • 4. CONNECTINGSTEAKHOLDERSA group-buying platform toconnect consumers & farmersSunday, June 23, 13
  • 5. http://nicholasareed.github.io/cowsharewithus/Sunday, June 23, 13
  • 6. CHANGING THERELATIONSHIPCowShareWithUsSunday, June 23, 13
  • 7. WE PROVIDEConsumer AcquisitionCommunity Building, Social Engagement, EducationLocal Organizer “Cow Tipper” in Every City to EnsureMinimum Number of Buyers Sign On Per CowOrder ProcessingCut Sheets & Coordination with FarmerPayment FacilitationFlat Service Fee to ConsumerSunday, June 23, 13
  • 8. CONSUMERACQUISITIONEducate the ConsumerBrand Ambassadors or “Cow Tippers” CoordinateGroups LocallyBuild an Education Center via Zendesk, Launch aBlog + Social MediaRecipe Exchange viaSource Recipes Per Cut or Dietary NeedsSunday, June 23, 13
  • 9. SHOW ME THE MONEYRevenueService Fee for ConsumersPartnershipsFarmers, Product Offers, Grocery StoresCostsCowsInfrastructurePeople, Technology, Customer ServiceMarketingAwareness, Events, Social Media, Content CreationSunday, June 23, 13
  • 10. WE’RE IN BUSINESSMVP in Action4 Cows Sold60+ Customers$300/Cow RevenueSunday, June 23, 13
  • 11. WHO’S IN?We’re Taking Orders Now!Let the Cow Tipping begin.www.CowShareWithUs.comSunday, June 23, 13
  • 12. APPENDIXSunday, June 23, 13
  • 13. TRANSPORTATION &DELIVERYTransportationTask Rabbit ForcePick up from Farmer/ProcessorDeliver to Consumer Pick Up PointDelivery/Pick UpMeat Me Events = Divide Shares & Swap CutsRecipe & Info Distribution Point**Additional Delivery Fee to Skip EventSunday, June 23, 13
  • 14. SCALABLE MODELEasy Customer Buy ProcessLocalized Sales ModelGrassroots sales strategy -- Cow Tipper in EveryCitySingle Cow Sales: “Rinse and Repeat”Standardized Process for Farmer and ConsumerSunday, June 23, 13
  • 15. YUMMLYSunday, June 23, 13
  • 16. YUMMLYSunday, June 23, 13