Marketing college year 3 2012 - part 1

204 views
163 views

Published on

Hannah Paramore presents on digital strategy to 3rd year students at the STS Marketing College in Dahlonega, GA

Published in: Travel, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
204
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • And feel fortunate to have made some of these lists. \n
  • And feel fortunate to have made some of these lists. \n
  • And feel fortunate to have made some of these online marketing specific lists. \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • present the product front-and-center\nbig push for social, contending with Burger King\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Marketing college year 3 2012 - part 1

    1. 1. hi www.paramore.is
    2. 2. www.paramore.is
    3. 3. 27
    4. 4. text2008 | 2009 | 2010 | 2011 | 2012
    5. 5. Online Marketing Specific Awards
    6. 6. full-service digital agency www.paramore.is
    7. 7. design + development + media www.paramore.is
    8. 8. digital agency of record...
    9. 9. 52
    10. 10. Nov. 12
    11. 11. love to travel
    12. 12. photographs of animal butts
    13. 13. passport was stolenand I was deported
    14. 14. thinking
    15. 15. Stephen Hawking
    16. 16. theoretical physics
    17. 17. scientist, cosmologist
    18. 18. chaos & complexity theory
    19. 19. complexity will be thescience of the 21st century
    20. 20. Chaos Theorywhen simple things are combined they can create something complex
    21. 21. who’s in charge?
    22. 22. neighbor
    23. 23. roughly the same direction
    24. 24. 40 billion
    25. 25. “What’s happening?”
    26. 26. 500 million
    27. 27. tweet 260 million times every day(that’s 3,000 per second)
    28. 28. Complexity Theorycomplex systems can create a simple outcome
    29. 29. we don’t know why things happen
    30. 30. 50 trillion
    31. 31. Vera - 1/29/08
    32. 32. self-organize
    33. 33. need food, get hungry
    34. 34. need water, get thirsty
    35. 35. something happens when
    36. 36. lots of individual units
    37. 37. come together and
    38. 38. interact with each other
    39. 39. this
    40. 40. becomes
    41. 41. ads
    42. 42. connections
    43. 43. conversations
    44. 44. Klout scores
    45. 45. search results
    46. 46. sophisticated beyond words
    47. 47. wirelessly and in real time
    48. 48. but the outcomes are simply
    49. 49. the promise of the internet...
    50. 50. you can know more
    51. 51. 3 questions - before youjump into a digital media campaign
    52. 52. 1. How much do you knowabout the customer at the point that you pay for media?
    53. 53. 2. What are you paying for?
    54. 54. 3. How do you measure it?
    55. 55. www.paramore.is
    56. 56. “Honey, I know you’re sick...”
    57. 57. “but I’ve preached many arevival meeting with a fever of 104.”
    58. 58. !?!%*#$?!!!!!
    59. 59. Interesting
    60. 60. Breakfast line guy...
    61. 61. “You didn’t have to stop”
    62. 62. misjudged
    63. 63. “just how far can a contact high take you?”
    64. 64. because I didn’t even get started...
    65. 65. “You didn’t have to stop...
    66. 66. “You didn’t have to stop... and talk to me”
    67. 67. displayextend your reach
    68. 68. display strategyremarketing + behavioral + integrated
    69. 69. display creative
    70. 70. display creative
    71. 71. display creative - retargeting
    72. 72. lead gengenerating new prospects
    73. 73. lead genpay per inquirytargetedreliable
    74. 74. lead genpay per inquirytargetedreliable
    75. 75. paid search extend your reach
    76. 76. paid searchtarget competitorstailored messagegenerate leadsdrive sales
    77. 77. paid searchtarget competitorstailored messagegenerate leadsdrive sales
    78. 78. paid searchtarget competitorstailored messagegenerate leadsdrive sales
    79. 79. mobileeveryone has a smartphone
    80. 80. mobileusage increasingpurchasing toolshoppers24-7
    81. 81. mobileusage increasingpurchasing toolshoppers24-7
    82. 82. emailit’s still growing
    83. 83. enewslettermultiple messagesregular publication
    84. 84. self-servetemplatequickinexpensive
    85. 85. welcometriggerimmediate
    86. 86. reactivationemaildatabase hygiene
    87. 87. ecommerceemailabandoned cartlife cycle
    88. 88. offeremailsingle messagedeals
    89. 89. holidayemail
    90. 90. AARP textemail + direct mail coordinated effort subhead text
    91. 91. annotated wireframes
    92. 92. 58% increase insurvey completions
    93. 93. socialmulti-generation obsession
    94. 94. 7 things
    95. 95. Breathe
    96. 96. Breathe Eat
    97. 97. Breathe EatSleep
    98. 98. Breathe EatSleep Drink
    99. 99. Breathe Eat Sleep DrinkHave sex
    100. 100. Breathe Eat Sleep Drink Have sexAchieve homeostasis
    101. 101. Breathe Eat Sleep Drink Have sexAchieve homeostasis Excrete
    102. 102. Social Media Hierarchy of Needs <insert new social media hierarchy of needs>
    103. 103. Facebook, Twitter and...
    104. 104. Pinterest
    105. 105. Span of Control
    106. 106. Peter Drucker
    107. 107. how many people can oneperson manage effectively?
    108. 108. 1 manager with 6 direct reports = 222 relationships
    109. 109. 1 manager with 16 direct reports = 500,000 relationships
    110. 110. 3rd child
    111. 111. your wife has a 3rd child too
    112. 112. and your other 2 kids now have another sibling
    113. 113. eff’s the whole thing up
    114. 114. brief aside:did you know that no two kids are ever born into the same family?
    115. 115. husband and boyfriend
    116. 116. husband and boyfriend
    117. 117. Yours and your husband’s
    118. 118. Yours and your husband’sYours and your boyfriend’s
    119. 119. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party
    120. 120. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you
    121. 121. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you
    122. 122. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband
    123. 123. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend
    124. 124. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend Your husband with you and your boyfriend at the party
    125. 125. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend Your husband with you and your boyfriend at the party Your boyfriend with you and your husband at the party
    126. 126. It’s just too hard.
    127. 127. not just the first number time X
    128. 128. exponentially compounded to something crazy
    129. 129. Facebook Twitter YouTubeFourSquare Google+ Pinterest
    130. 130. chaos & complexity
    131. 131. 800 million
    132. 132. 130 friends
    133. 133. 80 pages, events or groups
    134. 134. 3.5 billion pieces of content shared every week on FB
    135. 135. 30% higher on Sundays
    136. 136. 100 million
    137. 137. 55%
    138. 138. YouTube is now a community
    139. 139. some people are moreimportant to you than others

    ×