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Hannah Paramore is the opening Keynote speaker at the 2012 International Council of Museums MPR Conference in Palermo, Italy on Creating Marketing Campaigns that Work. Starting with understanding ...

Hannah Paramore is the opening Keynote speaker at the 2012 International Council of Museums MPR Conference in Palermo, Italy on Creating Marketing Campaigns that Work. Starting with understanding where you fit in the hierarchy of the stuff in your customer's lives and ending with the selection of appropriate media to improve your ROI, this presentation is lively, entertaining and informative.

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  • Example of Social building awareness - in this case of the Opry which I don’t ever think to go to.\n
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Icom mpr presentation Icom mpr presentation Presentation Transcript

  • hi www.paramore.is
  • hannah www.paramore.is
  • www.paramore.is
  • technology haschanged our lives
  • contact to connection
  • examining to explanation
  • information to interaction
  • reading to reviewing
  • 40 billion
  • information grows 30% per year
  • 5,000 messages/day
  • auto-pilot
  • text
  • text
  • 7 things
  • Breathe
  • Breathe Eat
  • Breathe EatSleep
  • Breathe EatSleep Drink
  • Breathe Eat Sleep DrinkHave sex
  • Breathe Eat Sleep Drink Have sexAchieve homeostasis
  • Breathe Eat Sleep Drink Have sexAchieve homeostasis Excrete
  • movie? golf? museum?
  • Approachable
  • Approachable Confident
  • Approachable Confident Transparent
  • Approachable Confident Transparent Unexpected
  • Approachable Confident Transparent Unexpected Bad Ass
  • Approachable
  • Approachable Confident
  • Approachable Confident Transparent
  • Approachable Confident Transparent Unexpected
  • Approachable Confident Transparent Unexpected Bad Ass
  • USA
  • Visitors Members Donors
  • Boy Meets Girl - Awareness
  • Boy Gets girl - Acquisition
  • Boy Loses Girl (sorry)
  • Boy Gets** Girl (Conversion)
  • Boy KEEPS Girl - Retention
  • TV
  • radio
  • outdoor
  • print
  • onlinedisplay
  • onlinedisplay
  • social
  • social
  • social
  • social
  • response cards
  • lead gen
  • paid search
  • email
  • social
  • social
  • the consumer is in control
  • They want 4 things:
  • 1. speak to me directly
  • 2. give me complete,accurate information
  • 3. listen to me
  • 4. respect my time
  • you may ask yourself...
  • how did we get here?
  • choice + control = commitment
  • choice + control = commitment
  • but not...
  • one of my husbands
  • if you’re not going to do what I say
  • why did you ask what I thought?
  • D-I-V-O-R-C-E
  • Pretty pictures work• Everyone loves a pretty picture ...
  • Mavens are good• Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
  • stuff in my life?
  • stuff in my life? 5 words?
  • stuff in my life? 5 words?relationship cycle?
  • communication has changed
  • if you know this when you use social...
  • you can know that I am...
  • single
  • www.paramore.is
  • Twitter: hannahparamoreFacebook: hannahparamoreLinkedIn: hannahparamore