hi     www.paramore.is
hannah         www.paramore.is
www.paramore.is
technology haschanged our lives
contact to connection
examining to explanation
information to interaction
reading to reviewing
40 billion
information grows  30% per year
5,000 messages/day
auto-pilot
text
text
7 things
Breathe
Breathe  Eat
Breathe  EatSleep
Breathe  EatSleep Drink
Breathe  Eat Sleep DrinkHave sex
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis      Excrete
movie? golf? museum?
Approachable
Approachable  Confident
Approachable  Confident Transparent
Approachable  Confident Transparent Unexpected
Approachable  Confident Transparent Unexpected   Bad Ass
Approachable
Approachable  Confident
Approachable  Confident Transparent
Approachable  Confident Transparent Unexpected
Approachable  Confident Transparent Unexpected   Bad Ass
USA
Visitors   Members   Donors
Boy Meets Girl - Awareness
Boy Gets girl - Acquisition
Boy Loses Girl (sorry)
Boy Gets** Girl (Conversion)
Boy KEEPS Girl - Retention
TV
radio
outdoor
print
onlinedisplay
onlinedisplay
social
social
social
social
response cards
lead gen
paid search
email
social
social
the consumer is in control
They want 4 things:
1. speak to me directly
2. give me complete,accurate information
3. listen to me
4. respect my time
you may ask yourself...
how did we get here?
choice + control = commitment
choice + control = commitment
but not...
one of my husbands
if you’re not going to do        what I say
why did you ask what     I thought?
D-I-V-O-R-C-E
Pretty pictures work•   Everyone loves a pretty    picture ...
Mavens are      good•   Develop a loyal fan base    and they will help you    manage the on-going    conversations on your...
stuff in my life?
stuff in my life?   5 words?
stuff in my life?    5 words?relationship cycle?
communication has changed
if you know this when you        use social...
you can know that I am...
single
www.paramore.is
Twitter: hannahparamoreFacebook: hannahparamoreLinkedIn: hannahparamore
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Icom mpr presentation

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Hannah Paramore is the opening Keynote speaker at the 2012 International Council of Museums MPR Conference in Palermo, Italy on Creating Marketing Campaigns that Work. Starting with understanding where you fit in the hierarchy of the stuff in your customer's lives and ending with the selection of appropriate media to improve your ROI, this presentation is lively, entertaining and informative.

Published in: Health & Medicine, Business
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  • Icom mpr presentation

    1. 1. hi www.paramore.is
    2. 2. hannah www.paramore.is
    3. 3. www.paramore.is
    4. 4. technology haschanged our lives
    5. 5. contact to connection
    6. 6. examining to explanation
    7. 7. information to interaction
    8. 8. reading to reviewing
    9. 9. 40 billion
    10. 10. information grows 30% per year
    11. 11. 5,000 messages/day
    12. 12. auto-pilot
    13. 13. text
    14. 14. text
    15. 15. 7 things
    16. 16. Breathe
    17. 17. Breathe Eat
    18. 18. Breathe EatSleep
    19. 19. Breathe EatSleep Drink
    20. 20. Breathe Eat Sleep DrinkHave sex
    21. 21. Breathe Eat Sleep Drink Have sexAchieve homeostasis
    22. 22. Breathe Eat Sleep Drink Have sexAchieve homeostasis Excrete
    23. 23. movie? golf? museum?
    24. 24. Approachable
    25. 25. Approachable Confident
    26. 26. Approachable Confident Transparent
    27. 27. Approachable Confident Transparent Unexpected
    28. 28. Approachable Confident Transparent Unexpected Bad Ass
    29. 29. Approachable
    30. 30. Approachable Confident
    31. 31. Approachable Confident Transparent
    32. 32. Approachable Confident Transparent Unexpected
    33. 33. Approachable Confident Transparent Unexpected Bad Ass
    34. 34. USA
    35. 35. Visitors Members Donors
    36. 36. Boy Meets Girl - Awareness
    37. 37. Boy Gets girl - Acquisition
    38. 38. Boy Loses Girl (sorry)
    39. 39. Boy Gets** Girl (Conversion)
    40. 40. Boy KEEPS Girl - Retention
    41. 41. TV
    42. 42. radio
    43. 43. outdoor
    44. 44. print
    45. 45. onlinedisplay
    46. 46. onlinedisplay
    47. 47. social
    48. 48. social
    49. 49. social
    50. 50. social
    51. 51. response cards
    52. 52. lead gen
    53. 53. paid search
    54. 54. email
    55. 55. social
    56. 56. social
    57. 57. the consumer is in control
    58. 58. They want 4 things:
    59. 59. 1. speak to me directly
    60. 60. 2. give me complete,accurate information
    61. 61. 3. listen to me
    62. 62. 4. respect my time
    63. 63. you may ask yourself...
    64. 64. how did we get here?
    65. 65. choice + control = commitment
    66. 66. choice + control = commitment
    67. 67. but not...
    68. 68. one of my husbands
    69. 69. if you’re not going to do what I say
    70. 70. why did you ask what I thought?
    71. 71. D-I-V-O-R-C-E
    72. 72. Pretty pictures work• Everyone loves a pretty picture ...
    73. 73. Mavens are good• Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
    74. 74. stuff in my life?
    75. 75. stuff in my life? 5 words?
    76. 76. stuff in my life? 5 words?relationship cycle?
    77. 77. communication has changed
    78. 78. if you know this when you use social...
    79. 79. you can know that I am...
    80. 80. single
    81. 81. www.paramore.is
    82. 82. Twitter: hannahparamoreFacebook: hannahparamoreLinkedIn: hannahparamore

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