Your SlideShare is downloading. ×
0
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
UNSW Marketing Graduate Fair: A day in my life at Switched on Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

UNSW Marketing Graduate Fair: A day in my life at Switched on Media

351

Published on

I presented this powerpoint to Marketing graduates at the University of New South Wales. The idea was to educate them about a day in my life at Switched on Media to help them better understand the …

I presented this powerpoint to Marketing graduates at the University of New South Wales. The idea was to educate them about a day in my life at Switched on Media to help them better understand the industry and the career opportunities available to them.

Published in: Career, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
351
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Day in the Life of one of the fastest growing companies in Australia<br />
  • 2. Switched on Media – a specialist search & social agency<br />
  • 3. 8am: Check my RSS feed & emails on train to work<br />
  • 4. 9am: Arrive at work, morning hellos & chat with the team<br />
  • 5. 9.15am: Refining social TV ideas for a prospective client<br />
  • 6. 10am: Getting paid for being on Facebook, YouTube & Twitter <br />Helping clients use social media for:<br /><ul><li> Brand awareness
  • 7. Customer service
  • 8. Recruitment
  • 9. Public relations
  • 10. Reputation management
  • 11. Product development
  • 12. Product launches
  • 13. Humanising the brand
  • 14. Gaining consumer insight</li></li></ul><li>Throughout the day: questions from the team<br />The quiz I’m creating for Roses Only has errors – help!<br />Does this email to Cochlear sound ok? <br />Have you seen Adidas’ new Youtube channel design?<br />What’s this new Facebook Event check-in feature about?<br />Is it better if the Facebook page goes live after Easter?<br />
  • 15. 11am: Management Team Meeting<br /><ul><li>Team of 5 meet to discuss new business and client work
  • 16. Great opportunity to work directly with the business owners and learn from them
  • 17. Innovate and develop new products, like our mobile offering
  • 18. Being part of an independent agency means we can make decisions and are free from bureaucracy
  • 19. Make a difference to the business</li></li></ul><li>12noon: Lunch & catching up on industry news for business planning<br />Where is the industry headed? <br /><ul><li>Mobile
  • 20. Geo-location social networking
  • 21. - Integration of online & offline marketing
  • 22. Social TV
  • 23. sCommerce
  • 24. Social integrated into every part of the business  it will be a skill, not a department
  • 25. Every organisation will be a content creator</li></li></ul><li>1pm: New business pitch<br />
  • 26. 2.30pm: Westfield work-in-progress meeting<br />
  • 27. 3.30pm: Social Media induction session for new staff<br />They know all thebuzz-words<br />They spend hours on it<br />BUT…<br />But do they know what it means for brands? <br />Do they know how it can help clients achieve their objectives? <br />Do they understand how it fits into the bigger marketing picture? <br />Do they know social media best practice?<br />
  • 28. 4.30pm: Social Meeting – what’s new or cool & what does it mean?<br />
  • 29. 5pm: Catch-up on emails, check-in with clients<br />
  • 30. How can you work with Switched on Media?<br />We have 6 Graduate Positions (full-time only) in SEO, paid search, social, content and mobile starting in January 2012.<br />We’ll be accepting resumes from July 2011. <br />Keep an eye on www.switchedonmedia.com.au for details or follow us on Twitter @switchedonmedia or @hannahlaw<br />

×