Five TrendPredictionsfor 2013Thomas Crampton | Regional Director, Asia-PacificHannah Law | Senior Regional Strategist, Asi...
5 TrendsBe mobile, not do mobileBricks and Bytes: create shopping experiences, not transactionsBrand-awakened: brands with...
Be mobile, not do mobile
4wwSOURCE: KICKSTARTER.COMConsumers are active andwant to take their deviceswith them. They’re screenhoarders.In Asia it’s...
0%	  20%	  40%	  60%	  80%	  100%	  2011	   2012	   2013	   2014	  Global	  Notebook	  PC	  and	  Tablet	  Shipment	  Shar...
0%	  10%	  20%	  30%	  40%	  50%	  60%	  70%	  80%	  90%	  Browse	  the	  internet	   Use	  social	  forums	  e.g.	  Faceb...
Source:	  Kickstarter.com	  Early adopters won’t lettechnology limitations slowthem down. They’ll usesmart-watches, like P...
Source:	  pocket-­‐lint.com	  They’ll even try wearablescreens: Google’saugmented reality Glassesjust gained some street c...
Source:	  Chrisperks.com	  Heineken Star Player Applet fans predict goals in real-time with UEFA Champion’sLeague. It gene...
How can you use this trend?Re-imagine brand experiencewithout technology limitations
Bricks and Bytes: shoppingexperiences, not transactionsPhoto	  courtesy	  of	  hQp://hongkong.geoexpat.com/forum/members/p...
eCommerce is continuing togrow, especially in fashionand electronics. Alibabarecorded $150billion+ salesin 2012, up 60% fr...
Source:	  eMarketer,	  January	  2013	  This year the strongesteCommerce buyerpenetration growth willcome from China, foll...
Source:	  Kickstarter.com	  Personal recommendationscontinue to influencepurchase behaviours, withsites such as Snoox, Hun...
Innovative start-ups are by-passing bricks-and-mortarand providing uniqueexperiences online: givingbrand advocates the cha...
Bricks-and-mortar storesaren’t irrelevant: they’llalways be there but they willprovide experiences, notjust transactions.
Burberry’s flagship store inLondon embodies online-offline integration with RFIDchips in clothes to productstory content l...
Yihaodian has launched1000 virtual supermarketsthat use AR technology tobring blank spaces in thereal world to life in the...
How can you use this trend?Give people an emotionalreason to shop with you.
Brand Awakened: brandswith a higher purpose rulePhoto	  courtesy	  of	  colbycsbc	  tumblr	  
“Brands should haveidentities that are timeless,that stand apart from themarch of history.”Douglas Holt,Cultural Strategy
Those brands have theupperhand in social: they’vealready given consumers areason to talk about themand a reason to love or...
And consumers will talk.
And contribute to yourbrand story.
Brands with a higherpurpose related to healthand wellness will win in2013 because 74% ofconsumers believe wellnesswill be ...
Apple, of course.“Man is the creator ofchange in this world. Assuch he should be abovesystems and structures, andnot subor...
How can you use this trend?Build an icon around a culturaltension and your brand’s ‘best self’
Live in 60 seconds: concept toproduction at speedPhoto	  courtesy	  of	  colbycsbc	  tumblr	  
Technology has sped upeverything from transport tocomputers.
Now you business isexpected to match pace,with everything fromproduction to advertising.
FujiFilm has a 3D printingkiosk that enablescustomers to customiseproducts.Who’s alreadyon-trend?
Nike Find Your Greatness:inspirational quotes relatedto achievements of Chinaathletes in the Olympicswere posted on social...
How can you use this trend?(Re)learn to be nimble.
Smart Data: big data’solder, wiser sister
We’ve seen the explosion ofdata – big data – but whyshould you be measuringeverything that moves?
You’re better off identifyingthe KPIs and metrics thatare important to you. Thenpay close attention to themetrics that cou...
Facebook’s exploring smartdata: Graph Search will giveusers personalised searchof people, places, productsand services … b...
Uncovet uses social data –from the interest and socialgraph – to create apersonalised shoppingexperience or ‘style graph’....
IBM used augmented realityto show how smart datacould make the world workbetter.Who’s alreadyon-trend?
How can you use this trend?Don’t sweat the small stuff:know what you want to measureand focus on it.
Thomas Crampton@thomascramptonAsia-Pacific DirectorOgilvy | Hong KongHannah Law@hannahlawSenior Digital StrategistOgilvy | ...
Upcoming SlideShare
Loading in …5
×

2013 Digital & Social Marketing Trend Predictions (re-post of my presentation on Social@Ogilvy slideshare)

8,733 views

Published on

How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?

This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.

The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister

NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013

Published in: Business, Technology

2013 Digital & Social Marketing Trend Predictions (re-post of my presentation on Social@Ogilvy slideshare)

  1. Five TrendPredictionsfor 2013Thomas Crampton | Regional Director, Asia-PacificHannah Law | Senior Regional Strategist, Asia-PacificFebruary 2013
  2. 5 TrendsBe mobile, not do mobileBricks and Bytes: create shopping experiences, not transactionsBrand-awakened: brands with a higher purpose ruleLive in 60 Seconds: concept to production at speedSmart Data: Big Data’s older, wiser sister12345
  3. Be mobile, not do mobile
  4. 4wwSOURCE: KICKSTARTER.COMConsumers are active andwant to take their deviceswith them. They’re screenhoarders.In Asia it’s about multiplemobiles as much asmultiple devices.
  5. 0%  20%  40%  60%  80%  100%  2011   2012   2013   2014  Global  Notebook  PC  and  Tablet  Shipment  Share  Forecast  Tablet  PC  Notebook  PC  Source:  NPD  Display  Search,  2013    Device growth will be insmart devices: globaltablets sales will overtakedesktops in Q2.Tablet PC shipments havealready surpassednotebook PC shipments inChina.
  6. 0%  10%  20%  30%  40%  50%  60%  70%  80%  90%  Browse  the  internet   Use  social  forums  e.g.  Facebook  Chat  e.g.  MSN  Online  ac:vi:es  engaged  in  at  least  once  p/week  while  watching  TV  or  video  content  Bases:  US,  UK,  Germany,  Spain,  Sweden,  China  &  Taiwan  2011  2012  Source:  Ericsson  ConsumerLab,  ‘TV  &  Video  Report’  August  2012  Devices will be used at thesame time as using othertechnology but normally forunrelated tasks, like socialnetworking.
  7. Source:  Kickstarter.com  Early adopters won’t lettechnology limitations slowthem down. They’ll usesmart-watches, like Pebblethat control music, trackexercise and sync with yoursmartphone.
  8. Source:  pocket-­‐lint.com  They’ll even try wearablescreens: Google’saugmented reality Glassesjust gained some street credwhen they were worn bymodels on the Diane vonFurstenberg catwalk.
  9. Source:  Chrisperks.com  Heineken Star Player Applet fans predict goals in real-time with UEFA Champion’sLeague. It generated 87%positive feedback and 56minutes dwell time on theiPhone app.Who’s alreadyon-trend?
  10. How can you use this trend?Re-imagine brand experiencewithout technology limitations
  11. Bricks and Bytes: shoppingexperiences, not transactionsPhoto  courtesy  of  hQp://hongkong.geoexpat.com/forum/members/pin-­‐20310.html  
  12. eCommerce is continuing togrow, especially in fashionand electronics. Alibabarecorded $150billion+ salesin 2012, up 60% from 2011.
  13. Source:  eMarketer,  January  2013  This year the strongesteCommerce buyerpenetration growth willcome from China, followedby South Korea.
  14. Source:  Kickstarter.com  Personal recommendationscontinue to influencepurchase behaviours, withsites such as Snoox, Hunchand The Find gainingpopularity.
  15. Innovative start-ups are by-passing bricks-and-mortarand providing uniqueexperiences online: givingbrand advocates the chanceto be affiliate sellers or co-creators.
  16. Bricks-and-mortar storesaren’t irrelevant: they’llalways be there but they willprovide experiences, notjust transactions.
  17. Burberry’s flagship store inLondon embodies online-offline integration with RFIDchips in clothes to productstory content live on-screenin change-rooms.Who’s alreadyon-trend?
  18. Yihaodian has launched1000 virtual supermarketsthat use AR technology tobring blank spaces in thereal world to life in the virtualworld.Who’s alreadyon-trend?
  19. How can you use this trend?Give people an emotionalreason to shop with you.
  20. Brand Awakened: brandswith a higher purpose rulePhoto  courtesy  of  colbycsbc  tumblr  
  21. “Brands should haveidentities that are timeless,that stand apart from themarch of history.”Douglas Holt,Cultural Strategy
  22. Those brands have theupperhand in social: they’vealready given consumers areason to talk about themand a reason to love or hatethem.
  23. And consumers will talk.
  24. And contribute to yourbrand story.
  25. Brands with a higherpurpose related to healthand wellness will win in2013 because 74% ofconsumers believe wellnesswill be (even)more importantin the futureWho’s alreadyon-trend?
  26. Apple, of course.“Man is the creator ofchange in this world. Assuch he should be abovesystems and structures, andnot subordinate them.”Steve Jobs, 1980sWho’s alreadyon-trend?
  27. How can you use this trend?Build an icon around a culturaltension and your brand’s ‘best self’
  28. Live in 60 seconds: concept toproduction at speedPhoto  courtesy  of  colbycsbc  tumblr  
  29. Technology has sped upeverything from transport tocomputers.
  30. Now you business isexpected to match pace,with everything fromproduction to advertising.
  31. FujiFilm has a 3D printingkiosk that enablescustomers to customiseproducts.Who’s alreadyon-trend?
  32. Nike Find Your Greatness:inspirational quotes relatedto achievements of Chinaathletes in the Olympicswere posted on social mediawithin minutes of the event.Who’s alreadyon-trend?
  33. How can you use this trend?(Re)learn to be nimble.
  34. Smart Data: big data’solder, wiser sister
  35. We’ve seen the explosion ofdata – big data – but whyshould you be measuringeverything that moves?
  36. You’re better off identifyingthe KPIs and metrics thatare important to you. Thenpay close attention to themetrics that count.
  37. Facebook’s exploring smartdata: Graph Search will giveusers personalised searchof people, places, productsand services … based onthe information Facebookhas about us.
  38. Uncovet uses social data –from the interest and socialgraph – to create apersonalised shoppingexperience or ‘style graph’.Here, big data is usedsmartly.
  39. IBM used augmented realityto show how smart datacould make the world workbetter.Who’s alreadyon-trend?
  40. How can you use this trend?Don’t sweat the small stuff:know what you want to measureand focus on it.
  41. Thomas Crampton@thomascramptonAsia-Pacific DirectorOgilvy | Hong KongHannah Law@hannahlawSenior Digital StrategistOgilvy | Hong KongThank  you!

×