Neoutlook Final Process Book

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Design Development Process Book

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Neoutlook Final Process Book

  1. 1. NEOUTLOOK Parsons School of Design Design Development Robert Rabinovitz Joung Min Han Creative Director Hannah Guerin Project Manager Brittany Dodd Financial Manager
  2. 2. Process Map 2 characters & plots evaluation revise 3 shows characters & shows Discover Design Deliver 1 show research brainstorm branding 25-50 concepts & 3 prototypes identify prototype release 1 product/service
  3. 3. Process Map Research 3
  4. 4. Process Map Research 4
  5. 5. Mission Statement 5 Discover Problem Topic Questions: What generation are we looking? What is their culture? What are some trends? Mission Statement In order to fill the void of American television, NEOUTLOOK has taken the core themes of today’s society; LOVE, RESPONSIBILITY, AND TECHNOLOGY, and developed Generations, a drama television series. NEOUTLOOK’s ability to relate to a strong target market, with a powerful team of writers, designers, and producers, has led to the creation of Generations as well as the production of a Traveling Generations Exhibit. Through our series and exhibit, NEOUTLOOK will create a medium for the raw topics of today’s societal issues, as seen through the eyes of several generations. Issues to look at: Political conditions Economic conditions Social conditions Technological conditions
  6. 6. Characters: version1 Character Profile 6 Design Brainstorm Morgan Belanger Jane Baker Marry Hollander Peter Park • Age: 27 • Age: 17 • Age: 34 • Age: 29 • Gender: Female • Gender: Female • Gender: female • Gender: Male • Family: 1 sister, mother, father • Family: 1 sister, mother, step father • Family: 1 daughter, 1 boy, husband, • Family: 2 sisters, 1 brother, and both • Skin color: white • Skin color: white father, mother Parents • Eye color: blue • Eye color: green & brown • Skin color: white • Skin color: Dark Brown • Health: eating disorder • Health: very healthy without • Eye color: Blue • Eye color: Black • Education: graduated elementary, • Education: graduated elementary, • Health: over weight • Health: Good middle, and high school in CA middle, and high school in New • Education: graduated UCLA for • Education: MIT graduate • Style: Trendy Jersey financing major • Style: Neat • Skinny body... Emaciated • Style: Casual, simple fashion style • Hobby: watching TV with icecream • Hobby: Computer programming • Hobby: Running & Shopping • Skinny body with plenty of muscle • Personality: Picky • Personality: Fun, Smart, intelligent, • Personality: cheerful, active, friendly • Hobby: sports (both watching and • Interests: loves African arts nerdy (???) self conscious playing) • Interests: Love, electronics, new games • Personality: cheerful, active, friendly
  7. 7. Shows: version 1 Plots & Value 7 Design Brainstorm Plots As spring passes and summer arrives, In the Kappa house of a prestigious the weather isn’t the only thing that southern university lives a southern heats up. A group of Vineyard teens belle. After her boyfriend proposes in regroup after resting from finals at the beginning of their senior year, her school and the fun begins. Only the more than perfect life in the Kappa Love is always a winning game for the fun never ends the way you think. With House begins to fall apart. With her player, until the player meets its match. each week at the beach, a party, or parents on her back for school and the When two players, in the game of love, an organized lunch, everything turns sorority house beginning to stir up over collide into a relationship, suddenly out in surprise with these teens, turned In the office of a New York public wedding plans, Courtney Anne begins all of their tricks become faulty. Slowly almost adults, running the scene. With relations firm, you see relationships of to realize her life is happening a little they realize the game of love is stronger The Vineyard community in tact, these coworkers and clients rise and fall with too fast and doesn’t know whether to than the player and throws them into a teenagers bring back all the trouble the the humor and raw topics of a young, slow down or buckle up. whirlwind of vulnerability. left with and more. intellectual, and fashionable group. This southern college dynamic brings Every audience needs a little sex to This show is a drama everyone wants This comedy-drama is a source drama to the screen in a way many spice up the screen. The Game of Love, to be in. The audience can cringe over of entertainment to a powerful young viewers haven’t quite seen brings sensuality and suspense into the characters misbehavior and see demographic of young adults. With before. Dealing with the trials of young a fast paced drama. Every week will what the life of luxury can be at its best raw topics and ongoing relationships, love and college life are both exciting catch the eyes of a mature and curious and worst. We all know that everyone viewers will be drawn to follow PR and drama filled, so with the added audience, wanting to know the tricks of would relive there college summers in a religiously. southern dynamic people will get not how to play “the game”. heart beat and now they can. only a heart full, but a laugh too at the silly southern ways they are handled. Value
  8. 8. Shows: version1 Reflection 8 Design Evaluation At this point individual work was taking place. First was the development of individual characters based on our own interests. From the development of characters we created individual shows, with their inspiration. These shows were developed in the form of plots, main characters, settings, values, and target markets in mind. Each of these individual shows were presented in a unified presentation to a peer audience. With feedback we were able to review the shows strengths and weaknesses which encouraged us to eliminate the current shows and develop new ones. The new shows were based on more realistic values and settings as well as more dense characters.
  9. 9. Shows: version 2 Plots & Value version 2 9 Design Revision Through the eyes of three Generations provided generations of a Park Avenue perspectives of various family, you see the effect of generations in an ideal situation. politics, societal change, These perspectives allowed each technological advancement, war, character to be relatable by a and natural disasters on each large demographic of viewers, character and how they deal with almost as if they were role it all day to day in their own way. models. The plot entails drama, current events, and a medium for discussion of untouched subjects. On and off the soccer field three This plot offers an intense drama young teenagers find themselves appealing to a sympathetic growing closer over the trials audience, who can engage of being part of an adoptive in the growth of the young family. Two adopted and one teenagers and their relationships. with an adopted sister, they all It provides an insight for parents find themselves wrapped up in into the young teenage mind the same issues and becoming and a relatable ground for teens counselors to one another, when struggling in any situation them the subject is too much for their self. families to handle themselves. Two permanent roommates sublet The new roommate situation is their extra bedroom in their known to many, making this tv San Fran apartment to various series one for many ages. With new people. With each sublet quirky characters and clashing experience they go through the personalities, all in the colorful awkward stages of learning rules, city of San Francisco, this is boundaries, personalities, and intended for an audience looking routines. Desperate for the help for both a laugh and a cringe. with rent…they learn to deal or kick them out and the search for a new roommate begins again. Plots Value
  10. 10. Shows: version 2 Reflection 10 Design Evaluation At this point in the process three shows were developed with more depth than the previous shows. We mapped out characters with more depth through brainstorming and creating character maps. The new shows, Generations, Adoption, and Sublets were derived from these new characters, including more real characters, settings, plots, and values, through the creation of moodboards.
  11. 11. Generations Show Character Development version 2 11 Design Brainstorm
  12. 12. Generations Show Character Development version 2 12 Design Brainstorm
  13. 13. Adoption Show Character Development version 2 13 Design Brainstorm
  14. 14. Sublets Show Character Development version 2 14 Design Brainstorm outgoing southern level- headed tough athletic tom- girl Alex sarcastic intelligent demanding aggressive competitive family- oriented beachy
  15. 15. Shows: version 3 Reflection 15 Design Evaluation At this point we had a third critique and received the same feedback about character development and character depth. This led us to drop the Sublets show and bring back Public Relations, because this received the most positive feedback and peer requests. For Generations we decided to re-evaluate our characters, add more layers to their personalities and traits, and make them more relateable to our potential viewers. Also, minor changes were made to the character photos in order to more accurately represent their age and a cohesive family dynamic.
  16. 16. Generations Show Character Development version 3 16 Design Brainstorm Helen (Grandmother): Peter (Grandfather): Helen comes off as loving and Peter is passive, warm, and conservative but is actually friendly, cultured but not very secretive & aggressive. formally educated, family man. Competitive, friendly but Dependable, easygoing, great intimidating at times, listener, uncomplicated, objective, disorganized, messy, demanding, calm, people person, submissive, irresponsible, chaotic Nicole (Mother): Peter Jr. (Father): High achiever, serious, reliable, Outgoing, humorous, a people- responsible but unhappy, well- pleaser, easy-going, even- organized, natural leader, tempered, responsible (she isn’t punctual, moody, bossy at happy with her life but is sucking times, picky, stern, despondent, it up for her children) self- passionless. confident, patient, calm, laid-back Laura (Daughter): James (Son): Picky, diligent, a perfectionist, Dependent, disorganized, independent, know it all, irresponsible, creative, responsible, high achiever, outgoing, friendly, inattentive, sensitive, hard to please, fussy, uncomplicated, risk-taker, responsive, touchy, kind of shy… easygoing, a peace-maker, at she has a lot of friends but doesn’t times unrealistic, indecisive, open up easily. impulsive, lazy
  17. 17. Adoption Show Character Development version 3 17 Design Brainstorm Danny: Very family oriented, “parents” are in their late 50’s early 60’s, very conservative, grew up in foster care and got adopted when he was 12 years old. His mother abandoned him when he was 4yrs old, he hangs out with his “brothers” who live in the town over with their own families. He just recently has the desire to find his birth mother. Ly: Ly is gay; he is having trouble finding himself. Ly’s parents died when he was 10yrs old in a car accident and now lives with family friends. Ly is having a hard time right now because his “parents” have very different views of life, which makes it hard to open up. Jacob: Jacob is a confident young man who comes off as a pompous asshole to others. But this is just because he doesn’t feel valued in his family (he is adopted but his sister isn’t and he thinks his parents love her more than him.)
  18. 18. Public Relations Show Character Development version 3 18 Design Brainstorm Bridgette Port: Brandon Keelen: Laura Eagan: Mike Niedermyer: Age: 22 Age: 33 Age: 54 Age: 28 Location: West Village Location: Midtown, NY Location: Park Slope (Brooklyn) Location: Jersey City, NJ Job: PR rep for Red Light PR Job: Marketing at Red Light PR Job: Head PR rep for Red Light PR Job: PR assistant at Flash PR School: University of Ohio School: Howard University School: Columbia University School: New York University Hometown: Hometown: Harlem, NY Hometown: Buffalo, NY Hometown: Chicago, IL Status: Single & Lonely Status: Single, has daughter Status: Married Status: Single Interest: Men Interest: Women Interest: Men Interest: Men Hobby: Shopping, Parties, & Hobby: Girls and Money Hobby: Time Alone and Work Hobby: Reading and Walking his Fashion Dog Bush
  19. 19. Generations Show Overview 19 Design Selection Why we picked Generations Various perspectives from each generation Dynamic character personalities Relate-ability to characters Idealized setting of West Village New York viewers want to know more about Offers a medium for discussion of current events and raw topics Huge marketability to a diverse range of ages Multi layered themes of generations, society, and family The most potential to become a true series The most potential for product line development Had the ability to spark social change with its core themes
  20. 20. Generations Show Plot & Value 20 Design Selection Plot Value Through the eyes of three generations of a West Village family, Generations provided perspectives of various generations in an you see the effect of politics, societal change, technological ideal situation. These perspectives allowed each character to be advancement, war, and natural disasters on each character and relatable by a large demographic of viewers, almost as if they how they deal with it all day to day in their own way. were role models. The plot entails drama, current events, and a medium for discussion of untouched subjects.
  21. 21. Generations Show Settings 21 Design Selection Children’s School Fathers Office Building Interior of Brownstone Exterior of Brownstone
  22. 22. Generations Show Character Profile 22 Design Selection Helen (Grandmother) Helen comes off as loving and conservative but is actually very secretive & aggressive. Competitive, friendly but intimidating at times, disorganized, messy, demanding, irresponsible, chaotic • Has a HUGE shopping addiction… $60,000 in debt • Her favorite “store” is EBay; she loves to collect random objects, which she stores in her storage locker in BK (she has had it since she was in her 40’s and no one knows about it) • A former novelist, she has a substantial income from royalties for the rest of her life, which allows her and her family to live in a West Village brownstone.
  23. 23. Generations Show Character Profile 23 Design Selection Peter (Grandfather) Peter is passive, warm, and friendly, cultured but not formally educated, family man. Dependable, easygoing, great listener, uncomplicated, objective, calm, people person, submissive, • Peter is a WWII veteran, he has see and experienced a lot in his time, he loves to tell his grandchildren old stories from his past. • Between/After the war Peter worked in his BK garage as a mechanic • Peter and Nicole are very close; they play cards while everyone is at work/school with his old war buddies.
  24. 24. Generations Show Character Profile 24 Design Selection Nicole (Mother) Outgoing, humorous, a people-pleaser, easy-going, even-tempered, responsible (she isn’t happy with her life but is sucking it up for her children) self-confident, patient, calm, laid-back • Nicole grew up in a poor neighborhood with her father (who recently died of lung cancer) she met Peter Jr. while at college in NYC • Nicole is a stay at home mother, when she was younger she thought that she wanted to be one of these “rich socialites” because it was the exact opposite of how she grew up; but after she became one she soon realized that it wasn’t making her happy. • Her and Peter’s marriage is now struggling because right now they both are unhappy with their current lives… they resent each other.
  25. 25. Generations Show Character Profile 25 Design Selection Peter Jr. (Father) High achiever, serious, reliable, responsible but unhappy, well-organized, natural leader, punctual, moody, bossy at times, picky, stern, despondent, passionless. • Peter works as an investment banker, he is a workaholic but he hates his job. He wanted to go to school for photography but his mother wouldn’t allow that (have to maintain the family name). • Peter like his mother leads a secret life… any chance he gets he goes out in the city and works on his photography (he rents a studio in the city that no one in his family knows about).
  26. 26. Generations Show Character Profile 26 Design Selection Laura (Daughter) Picky, diligent, a perfectionist, independent, know it all, responsible, high achiever, sensitive, hard to please, fussy, responsive, touchy, kind of shy… she has a lot of friends but doesn’t open up easily. • Laura is a very smart, passionate, and competitive young girl, she is extremely mature for her age (an old soul). • She is the typical tween that gets everything she wants and more. The latest trends and the newest phones are her biggest concern. • Among the more intellectual of her friends, she manages to run the cliques at her school.
  27. 27. Generations Show Character Profile 27 Design Selection James (Son) Dependent, disorganized, irresponsible, creative, outgoing, friendly, inattentive, uncomplicated, risk- taker, easygoing, a peace-maker, at times unrealistic, indecisive, impulsive, lazy • James is the glue that keeps the family together • Has a lisp • Loves sports, wants to be a famous soccer player. • Exceptionally bright but he just doesn’t apply himself in school, has ADHD, he is always playing pranks on his family.
  28. 28. Generations Show Story Board & Scenario 28 Design Selection Helen Nicole Laura Walking down the street on her cell phone, She is considering a new fur shrug, While at the Union Square market, she window shopping. She then passes Diane’s definitely not the wisest choice during is debating her dinner choices to cook boutique and sees a fabulous new dress that the economic crisis. Pulling out her up. Because of the recent green trend says “GREEN IS THE NEW PINK”. It’s a must phone book, she pulls out the number and economic crisis, she is trying to be have. She immediately takes a picture on her iphone of the dress to send a mass text getting for her personal tailor. While at the responsible and make the right choice. verification from her best friends. tailor, her credit card gets declined and Should she go all organic? Or go for Laura text: she immediately realizes something has the better price at a local market. To “I want this dress! It’s sooo green!! Is $250 to change about her shopping habits, make the better choice she goes on worth it?” Google search to find the better price Bestie 1: no matter the lifestyle she has always “Ahhh! Def on mommies plastic!” lived. The economy wins this one. which just so happens to be at Food Bestie 2: Emporium. “Ouch!! She’s gonna kill you, but it’s to die for.”
  29. 29. Generations Show Episode Timeline 29 Design Selection
  30. 30. Generations New Product Concepts 30 Design Brainstorm laptop covers trivia game generations park buttons ipod holders city-to-city panels boutique vintage sunglasses MAGAZINE advice panels gifts VIDEO GAME generation-distinct restaurant hats board games therapy foam bats radio station tote bags hosting parties stationary comedy shows notebooks TRAVELING EXHIBIT second hand clothing store self-help books fashion t-shirts blog bumper stickers “talk to me doll Reason for New Product Development In the ideation stage of Generations, NEOUTLOOK saw an opportunity for approaching our target market, beyond the television, potentially into stores and viewers local neighborhoods. This approach would involve the development of products that reflected our show’s themes of love, responsibility and technology, as well as the personalities of our characters. Through our stages the sub themes of generational perspectives on the election, the green movement, family relationships and other powerful issues are prevalent in the development of NEOUTLOOK products.
  31. 31. Generations Video Game Developed Product Concepts 31 Design Selection This would be a digital game, similar to the SIMS, where there game scenes would act out episodes. This concept involves the possible joint-venture with the famous SIMS video game by Electronic Arts Incorporated, in order to create a SIMS Generations video game. This game will involve the creation of scenarios and scenes with the Generations television series characters allowing the consumer to take on the role of the actor.
  32. 32. Generations Magazine Developed Product Concepts 32 Design Selection A triannual publication written about politics, news, and popular culture with the perspective of all generations Generations’ magazine will capitalize on its uniqueness of being a magazine written by various generations, involving the perspectives of each on the current events of society. Unlike other magazines in which articles come from a single minded source, Generations will provide a venue for the raw topics of today in the eyes of children, teenagers, adults, and seniors, each bringing their experienced opinions to the table.
  33. 33. Generations Traveling Exhibit Developed Product Concepts 33 Design Selection An exhibit to be seen in your local neighborhood, Generations Traveling Exhibit will consist of a stage and cast of characters that travels to major cities allowing the audience to interact in the scenes of Generations on stage. The audience will become actors, the actors will live out the lives of their favorite characters, and demonstrate the core values and themes of characters in the show. The stage will vary in themes reflecting today’s issues that will allow the viewers to see an example of real life resolutions to the complexities of our society.
  34. 34. Generations Traveling Exhibit Overview 34 Deliver Release The Generations Traveling Exhibit involves various tasks amongst a traveling crew team. Under the Project Manager Assistant, the stage production team’s work involves the transfering of the stage to different locations of exhibition, as well as setting up the stage. While the audience creates the actual acting team, their are a set of actors that are secondary characters and stand-ins, in the case the audience is not willing to fill all the positions of the Generations Characters. There is also a mediator to conduct the scenes, as written in the scripts, as well as insure the themes and situations of Generations are run in a positively mannered production and outline the perspectives of each generation, as brought up in each scenario. The writers are responsible for the development of scenarios for each production. All of these responsibilities will be overseen by the Project Manager Assistant. Each exhibition will be unique as it is recreated in different locations and with different demographics of characters.
  35. 35. Generations Traveling Exhibit Overview 35 Deliver Release Leadership Team Ms. Hannah Guerin Project Manager Ms. Joung Min Production logistics Creative Director Permit for property Ms. Brittany Dodd -Responsibility of Project Manager and Finance Financial Director Director. -Correspondence with local mayor Production Stage Traveling Crew Team -Designed by out-of-house production company -Setup and transported by traveling crew -Over see by Assistant Project Manager Project Manager Assistant Stage Production Actors Writers -Setup and transported by traveling crew -Over see by Assistant Project Manager
  36. 36. Generations Traveling Exhibit Timeline 36 Deliver Release
  37. 37. Generations Traveling Exhibit Locations 37 Deliver Release Seattle Boston New York City Chicago Philadelphia Washington D.C. Los Angeles Houston
  38. 38. Generations Traveling Exhibit Advertisement 38 Deliver Brand
  39. 39. Conculsion 39 From the creation of the Generations show and Generations Traveling Exhibit, NEOUTLOOK became progressively more connected to the themes of LOVE, RESPONSIBILITY, AND TECHNOLOGY, and creating social change through sharing the perspectives of various generations. Our hope is to create positive examples of how issues of today’s society can differ between different demographics and result in positive social change. In addition, we acknowledge the opportunity to create products that reinforce the themes of Generations and its purpose.

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