WHAT IS THEPURPOSE OF AMUSIC VIDEO?HANNAH WORBOYS
THREE ARTISTSThis presentation will discuss the purpose of a music videoand associated ways of marketing an artist. To provideexamples I have chosen three artists to illustrate the points Iam making. These artists are;Psy Taylor Swift The Wanted
WHAT IS THE PURPOSEOF A MUSIC VIDEO?The purpose of a music video is to further promote an artist/band. The content alone is essential as it can potentially launchan artists career globally; Psy, Gangnam style. Music videos canbe watched through multiple media outlets; e.g. internet(YouTube, Vevo), music channels, downloads, etc. Music videosare also used to visually project the concept and story of eachparticular song to the audience. This helps the audience torelate to the song both emotionally and aesthetically as theybecome surrounded by the world that the artist has envisioned.It also gives the audience an insight into the type of artist thatthey are; e.g. genre, narrative style etc.
WHAT OTHER WAYS ARE ARTISTSPROMOTED - SYNERGYSynergy is when multiple companies come together to advantageouslypromote an artist. They work together to produce a reoccurring image/style that can be reproduced and become a trademark for the artist soas to make it memorable and recognisable to the public.For example Taylor Swift. Different companies worked on her musicalbum, the artwork, her tour poster and the merchandise. But they linktogether to promote a common theme and portrayal of the artist.
WHAT OTHER WAYS AREARTISTS PROMOTED?Artists are also promoted through the use of:- Social media- Promotional artwork; e.g. posters, CD/ album covers ect.
- TV appearances- Radio air time; e.g. music and interviews- WebsiteWHAT OTHER WAYS AREARTISTS PROMOTED?
WHAT OTHER WAYS AREARTISTS PROMOTED?- Advertisements on transport; public eye- Using the artists brand alongside advertising afamiliar product.
HOW WILL I BE PROMOTING ANDMARKETING MY ARTIST?Understanding my artist will aid me in promoting andmarketing them to the intended target market. During thisprocess I will ensure that I emphasise the artist’s own uniquepersonality and style which will distinguish them from otherartists. I will need to keep in mind that all marketingtechniques will have to be distinctive, brand conscious andplanned intricately with the artist in mind. The use of synergywill enable me to further promote across a range of mediums.However the actual production of the music video will needto be entertaining and memorable as it will contribute a largepart to an artists success.