1. The brightest colour used on the page is the orange used for the characters hair colour,
‘Brave’ is written right above the this draws the audiences attention straight to her which suggests she is the main
characters head which suggest the title character in the film. The colour orange has connotations of passion and a fiery nature
is linked to her. It also has Celtic style which implies this young girl isn’t going to be as innocent as she looks. Also as there
symbols on the text which is another are Celtic style symbols in the heading above her it suggests that this is a film set in
link to the Scottish roots of the film. Scotland which is commonly associated with ginger hair.
The bear in the background of the
poster suggests that it is going to play
an important role in the film but The colours blue and gold are the two
because it is not in the fore front of the prominent colours on the poster. Gold has
poster it is not going to be a main connotations of wealth and importance which
character as she is. Also as the bear is suggests she comes from some sort of
placed behind the title ‘Brave’ it implies wealthy/privileged background. The colour
that the character of the bear is not blue is very calming which provides a contrast
going to be considered brave despite its with her bright hair which suggests she brings
tough appearance. disruption to the calm. The mysterious blue
mist surrounding her suggest all is not what it
seems and also that magic could be involved
The mysterious blue glowing dots in this film somehow.
seem to be setting out a path down ‘Disney PIXAR’ helps to sell the film as they are
into the forest, this suggests to the well established and popular companies known
audience that this character is going for their animated films. The genre of this film is
to have to follow a certain path to animated yet the bow and arrow and her
reach her desired fate which interests protective could also suggest it has elements of
them as they will want to find out action and adventure in it. The fact this film is by
where this path will lead. Disney suggests that it is targeted more at younger
children however, due to the bow and arrow it
suggests that also adults may enjoy it too due to
the elements of action in it. The film also has to
appeal to the parents as they will be the ones
taking their children to the cinema to see it and
they won’t pay for something they think they
This character is located right in the middle of the page which immediately draws the audiences aren’t going to enjoy at all.
attention to her which implies she is the main character in the film. Her stance seems quite protective,
she is bent over with her bow and arrow slightly lowered whilst maintaining eye contact with the
audience. This implies she is wary of her surroundings and is perhaps ready to attack something or
someone. The tagline ‘Change your fate, June 22’ is aimed at the audience and is asking them to
come along and see the film. It also suggests that the character in the film is trying to change her fate
in some way which gets the audience interested in what it might be.

2. The main colours used in the poster are dark colours like black and grey and then the colour red in the title of the film. Black has connotations of the
supernatural, evil, death and mystery these all tie in with the fact that this is quite a sinister film about vampires. The colour red has connotations of
danger and in this poster it is primarily representing the blood from the vampires. The colours black and red imply that this film is of a horror genre as
these colours are most commonly associated with this genre. The target audience for this film seems to be people interested in the supernatural and
also potentially people who are interested in history. The dark colours used on the poster and also the vampire plot behind the film suggest that this
film is more aimed towards boys. The film is also rated a 15 which shows that it is more suitable for older teenagers and adults.
The title of the film is
written in a font which
makes it look old and worn
down, the copy for
‘Vampire Hunter’ is the
largest text on the page The phrase ‘President by day,
which shows that it is the hunter by night’ immediately
main selling point behind grabs the audiences attention
the film. The red colour is as it is a plot they would not
also used on this heading to expect to see for a film. It also
connote blood. suggests that he leads some
Under the heading there is sort of secret life that no one
‘Coming soon in 3D’ which else is aware of which also
may also attract the audience entices the audience as we
as it may be a nice thing for want to know what exactly it
them to experience a film in is he does. The tagline is
3D. Above the title of the short, sharp and straight to the
film it also includes Tim point which almost shocks the
Burton’s name which is a audience.
major selling point of the
film as he is a well known
director/producer who has
been involved in many
popular films similar to this The character of Abraham Lincoln is sitting right in the middle of the poster which immediately draws the audiences
genre such as Sweeney attention to him which shows he is the main character in the film. He has his hat tipped down so that the audience
Todd. cannot see his face, this adds a sense of mystery to the poster and could suggest he is ashamed of something and is
hiding. The fact they don’t show the actors face implies that they are not counting on his popularity but the character
of Abraham Lincoln and the twist on the original story. Making a well known president a vampire hunter catches the
audiences attention as it is something which has not been done before and they will want to see how it comes across
on screen. His top hat is also a symbol of wealth and of being in an upper social class. The axe is used as a symbol
of violence and death and implies that the film is going to involve lots of action and possibly gore. The moon is also
commonly associated with the horror genre as the idea is that the supernatural always come out to attack at night.

3. The Avatar crouching down on the The main image on the poster is of half
tree is a female, this suggests to the Sam Worthington’s face and half of his
audience that these characters are Avatars face, this straight away grabs the
going to be romantically involved in audiences attention as it tells them that
the film. The bottom of the poster he is one of the main characters in the
also shows some of where the film is film. It also shows that the humans are
set, it shows it to be quite a mystical somehow going to be joined with the
world which implies to the audience Avatars to become one and this interests
that this is set on another planet. To the audience as they will want to learn
the right of that shows the forest to more about the plot of the film. Also by
be burnt down and destroyed this having Sam Worthington as the main
implies some kind of war is going to focus of the poster is shows that the film
happen where the mystical world is company are relying on his popularity as
going to be damaged. The fact the an actor to draw in an audience. Him
poster shows both the Avatars and being involved in the film could also
the humans suggests that the war indicate the genre of the film, this is
could be between these two. This because he seems to star in primarily
again implies that the film is part of action films which suggests this is also
the action genre. of the same genre.
The target audience for Avatar can
be quite widespread. This is because The title of the film is in a
the action genre and the fact it is set very futuristic metallic style
in another world could appeal to font which reinforces the idea
boys as they like the idea of fighting that this film is set in some
and something involving conflict. It kind of other world.
could also appeal to girls though as The main colours used in the
the poster incorporates a female into poster are blue and green. The
it which suggests she is also an colour blue connotes calmness
important part of the film which will and also ties in with the blue
tempt females to go and see it. The colour of the Avatars. The
film can also appeal to most age colour green connotes nature
At the bottom of the poster it says ‘A James Cameron Film’ this will and suggests that maybe this
ranges as it features a well known draw in an audience as he is a very popular film director, this was also his
actor and it has a plot that ages over planet and its inhabitants are
first film after his massive success from the film Titanic so the audience very at one with nature.
12 will be able to understand. will be eagerly anticipating his next film. It also says that the film is by
20th Century Fox who are a well established and popular company, this
will also attract the audience as they will think this film will be a big
budget blockbuster with plenty of special effects and top actors.