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Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
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Strategic planning on Images.

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A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

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  • 1. Planning on images and colors. The photo tags can be a great way to research consumer perceptions, unveiling the connections that are made on subconscious levels and go to the surface through images tagging. Tags tells us two things: what the user is seeing and what the user wants to transmit. knowing the connections allows you to found new unexplored areas for your branding process. This was our experiment:
  • 2. We chose a brand and one of its values. The election: DOVE and Confidence. Then search the value in one of these websites: www.compfight.com http://blachan.com/shahi/
  • 3. The results is nothing like a imagebank catalogue.
  • 4. 2. Explore the visual universe, pick some pictures, see the tags. This is what we found:
  • 5. Detect categories and concepts.
  • 6. Releasing 1.
  • 7. 2.
  • 8. Use the images for visual mapping for your brand. Watch for icons, people patterns,gestures...
  • 9. Create a color palette based on a tag/brand/related/image. http://kuler.adobe.com To create your own theme.
  • 10. This experiment used: www.compfight.com kuler.adobe.com All images belong to their rightfull owners. This experiment was conducted only for academic purposes.

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