Strategic planning on Images.
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Strategic planning on Images.

  • 4,853 views
Uploaded on

A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,853
On Slideshare
4,768
From Embeds
85
Number of Embeds
6

Actions

Shares
Downloads
24
Comments
0
Likes
5

Embeds 85

http://www.linkedin.com 45
http://digitalmente.tumblr.com 15
https://www.linkedin.com 12
http://www.slideshare.net 11
https://www.tumblr.com 1
https://assets.txmblr.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Planning on images and colors. The photo tags can be a great way to research consumer perceptions, unveiling the connections that are made on subconscious levels and go to the surface through images tagging. Tags tells us two things: what the user is seeing and what the user wants to transmit. knowing the connections allows you to found new unexplored areas for your branding process. This was our experiment:
  • 2. We chose a brand and one of its values. The election: DOVE and Confidence. Then search the value in one of these websites: www.compfight.com http://blachan.com/shahi/
  • 3. The results is nothing like a imagebank catalogue.
  • 4. 2. Explore the visual universe, pick some pictures, see the tags. This is what we found:
  • 5. Detect categories and concepts.
  • 6. Releasing 1.
  • 7. 2.
  • 8. Use the images for visual mapping for your brand. Watch for icons, people patterns,gestures...
  • 9. Create a color palette based on a tag/brand/related/image. http://kuler.adobe.com To create your own theme.
  • 10. This experiment used: www.compfight.com kuler.adobe.com All images belong to their rightfull owners. This experiment was conducted only for academic purposes.