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Strategic planning on Images.
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Strategic planning on Images.

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A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

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  • 1. Planning on images and colors. The photo tags can be a great way to research consumer perceptions, unveiling the connections that are made on subconscious levels and go to the surface through images tagging. Tags tells us two things: what the user is seeing and what the user wants to transmit. knowing the connections allows you to found new unexplored areas for your branding process. This was our experiment:
  • 2. We chose a brand and one of its values. The election: DOVE and Confidence. Then search the value in one of these websites: www.compfight.com http://blachan.com/shahi/
  • 3. The results is nothing like a imagebank catalogue.
  • 4. 2. Explore the visual universe, pick some pictures, see the tags. This is what we found:
  • 5. Detect categories and concepts.
  • 6. Releasing 1.
  • 7. 2.
  • 8. Use the images for visual mapping for your brand. Watch for icons, people patterns,gestures...
  • 9. Create a color palette based on a tag/brand/related/image. http://kuler.adobe.com To create your own theme.
  • 10. This experiment used: www.compfight.com kuler.adobe.com All images belong to their rightfull owners. This experiment was conducted only for academic purposes.