Planning on images and colors.
The photo tags can be a great way to research consumer
perceptions, unveiling the connections that are made on
subconscious levels and go to the surface through images
tagging. Tags tells us two things: what the user is seeing
and what the user wants to transmit. knowing the
connections allows you to found new unexplored areas for
your branding process.
This was our experiment:
We chose a brand and one of its values.
The election: DOVE and Confidence.
Then search the value in one of these websites:
The results is nothing like a imagebank catalogue.
2. Explore the visual universe, pick some pictures, see the tags.
This is what we found: