Weblogging 07


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Weblogging 07

  1. 1. Weblogging: A study of social computing and its impact on organization Presenter: Han-Ming Jeffrey Chen Instructor: Dr. Pi-Ying Teresa Hsu Date: Apr. 20, 2009
  2. 2. Kwai, R. & Wagner, C. (2008). Weblogging: A study of social computing and its impact on organizations. Decision Support Systems, 45, 242-250. 2
  3. 3. Content Introduction Literature review Methodology Result & Conclusion Reflection 3
  4. 4. Introduction A recent survey from the Gallup Poll organization reported that 20% of the respondents participated in blogging activities and 28% of them were aged 18–29. (from: http://www.editorandpublisher.com/eandp/news/article_display.jsp? vnu_content_id=1001957922) 4
  5. 5. Introduction The most commonly used social networking technologies are discussion boards, real time chat, P2P newsgroups, and listservs. (Lee, Vogel, & Limayem, 2002) 5
  6. 6. Introduction Social computing is defined as any type of computing application that serves as an intermediary or a focus for a social relation. (Schuler, 1994) 6
  7. 7. Literature Review Background on weblogging Popular weblog technology feature 7
  8. 8. Background on weblogging  The term weblog was first coined by John Barger in December 1997. (Bausch, Haughey, & Hourihan, 2002) 8
  9. 9. Three generations of weblog First first-person diaries, with the focus of being a Generation “log of the Web” more between weblog communication Second features, including the important “permalink” Generation (permanent URL to each individual weblog entry). Three application blogs, which provide practical Generation applications for the webloggers to use (Du & Wagner, 2006) 9
  10. 10. Popular weblog technology feature Bulletin a broadcasting feature for disseminating messages to community members allowing community members to add Commentary comments on other weblogs Eprop show how good a weblog is by other webloggers a permanent URL to each individual Permalink weblog entry 10
  11. 11. Popular weblog technology feature predefining templates for webloggers Skin/Scheme to design their websites allowing webloggers be notified when Syndication their interested weblogs are updated Metro/ groups of webloggers in same Bloging/ geographical region or with a shared Community interest to interact together 11
  12. 12. Methodology Participant 33 college students 20-22 Age (all but two were young adults) Different universities in Hong Kong Place (a Chinese speaking city) Individual interview Method by Hourglass Approach Period Around 30 minutes 12
  13. 13. Result Habitual Blogging (enthusiastic lurker ) Characteristics of different user types Active Personal 13
  14. 14. Habitual Active Personal Blogging luker Frequency Several times a Once daily Once daily Not fixed day Duration Hours per day Around 1hour Depends on Not fixed per day own needs Peer High High Low Unknown influence Group Strong Strong Weak/none Unknown belonging Preferred •Community •Community •Journal None tools building building writing •Journal •Journal •Content writing writing management 14
  15. 15. Users Technological needs • Content management tools Habitual • Community building tools • Search by category (enthusiastic) • Commentary • Time structuring • Content management tools Active • Community building tools • Search by category • Commentary Personal • Content management tools • Secure closed blog Blogging luker • Reading 15
  16. 16. Conclusion Emergent model of needs-technology fit model Impact on organizational computing 16
  17. 17. Needs-technology fit model Needs (Social) Technology Needs-Technology Fit Usage Type 17
  18. 18. Impact on organizational computing Impact on the internal organizational environment A number of “open-minded” companies have adopted instant messaging for internal communication between employees as well as external communication between business partners, with good results. 18
  19. 19. Impact on organizational computing Impact on customer relationships Marketing departments will be to adopt the weblog medium (technology) and mode (voice), to interact with the most intensive weblog users, but also to at least change the mode of communication for customers becoming used to the “voice of the Web.” 19
  20. 20. Reflection Bloggers’ innovative characteristics Quality Innovation Product relationship adaptation attributes Characteristics of different user types 20