Can Career Search EducationRevitalize Higher Ed?I’ve got my degree !So where arethe jobs ?
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 2Our Discussion Today What’s the Pr...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 3“ Being hired today is almost ascie...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 4Some facts worth considering…THE CO...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 5A Driving Force Behind Enrollment C...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 6How Important are Jobs to People? ...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 7Welcome to Employment 2013-2015What...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 8Let’s Place This Into PerspectiveOn...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 9Are Higher Ed’s Priorities Consiste...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 10In 2009 BMG built a job search com...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 11Job Search ReadinessIn 2012 severa...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 12Einstein Would Call This INSANITY:...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 13Our Next Topic What’s the Problem...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 14Two-Fold Career Search EducationCa...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 15Career Search Education for Studen...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 16Career Search Education for Studen...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 17Case Study: Wake Forest University...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 18Career Search as an Adult Ed Elect...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 19Career Search Ed for AlumniIs your...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 20Our Last Topic What’s the Problem...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 21How Career Search Ed Adds ValueAns...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 22How Career Search Ed Adds Value5. ...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 23Summary: How Career Search Ed… St...
Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 24Thank You for the Work You DoHelpi...
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Can Career Search Education Revitalize Higher Ed?

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Can Career Search Education Revitalize Higher Ed?

  1. 1. Can Career Search EducationRevitalize Higher Ed?I’ve got my degree !So where arethe jobs ?
  2. 2. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 2Our Discussion Today What’s the Problem? What’s the Solution? How Higher Ed is Revitalized!
  3. 3. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 3“ Being hired today is almost ascience in itself. All the stuff youhave to navigate just to get nearthe top of an employer’s list. It’snot enough just to have adegree…you have to have theskills necessary to get hired soyou can put that degree towork.”Career Search Challenges for College GradsDirector, College Career Center
  4. 4. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 4Some facts worth considering…THE COST OF A TRADITIONAL BACHELOR’S DEGREE 93% of respondents to a CollegeBoard.com survey saidtheir top 2 reasons for getting a degree was to increasejob opportunities and to improve earnings potential. Key question: “Will I justify the cost of my collegeeducation by getting a decent job in my field ofinterest?”For 2013 thru 2015 Graduates…Source: CollegeBoard.Com Tuition , Room & Board, Books & FeesState College or University $24,500 per yr, times 4-5 yearsPrivate College or University $46,500 per yr, times 4-5 years
  5. 5. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 5A Driving Force Behind Enrollment ChoiceUCLA’s national survey responses from an average of 200,000 freshmenat 260+ U.S. colleges and universities, per by US News & World Report.Source: Robert Morse, director of data research for U. S. News & World Report http://www.usnews.com/education/blogs/college-rankings-blog51.00%52.00%53.00%54.00%55.00%56.00%57.00%58.00%“I chose this school because its graduates get good jobs.”2011 2012 2013 2014 (proj.)
  6. 6. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 6How Important are Jobs to People? The Gallup Organization said it was the# 1 or 2 Issue in America for the forlast forty eight months. The PEW Research center says it isof concern to 84% of the people asa key issue in 2013. Right Management reported that86% of people surveyed wereseeking new employment this year.
  7. 7. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 7Welcome to Employment 2013-2015What will the employment world look like? High unemployment, especially the 22-29 age group: Projected 18-22% unemployment thru 2015. Competing with grads who have 5-7 years’ work experience. A career search will take much longer than graduates expect. Grads aren’t nearly as prepared as they believe they are. The rules for career search have changed radically in the last 5years with the advent of Internet-based search. Repaying student loans begins a few months after graduation.Sources: 2012/2013 statistics from the US Bureau of Labor Statistics and the National Association of Colleges & Employers
  8. 8. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 8Let’s Place This Into PerspectiveOn average, high school studentsspend about 300 hours educatingthemselves on where they willspend their next 4 years.300 hourseducation4 YearAcademicCareerOn average, college graduates receive about 8 hours of education onconducting a career search where they will spend their next 40 years.40 years spentin workingcareereducation8hours
  9. 9. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 9Are Higher Ed’s Priorities Consistent? What is a good student : faculty ratio? 25:1? 20:1? Lower? What is the average student : career services ratio?1,645:1, according to NACE (2013). Add to this burden the career support that alumni ask ofcareer services… Bottom line: as is currentlyconfigured, career servicescannot support the needs ofour students in career searcheducation without help andnew resources!
  10. 10. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 10In 2009 BMG built a job search competency model, based onsubject matter experts who interviewed 25,000+ people for jobs(entry level to senior leader, virtually all employment sectors). Career Research Career Search Preparation Interview Preparation Effective Interviewing Interview Follow-UpOur model measures what people know aboutcurrent and emerging best practicesin conducting an effective job search.Job Search Readiness
  11. 11. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 11Job Search ReadinessIn 2012 several thousand people completed our careersearch readiness assessment (GEPA℠): Average US college student – 36.6% First generation college student – 33.8% State university student – 36.3% Private college or university – 39.1% Average US adult employee – 44.6% White collar professional – 47.2% Blue collar professional – 41.7% Average US HR professional – 52.9% Average US career services professional – 56.1%
  12. 12. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 12Einstein Would Call This INSANITY:Doing the same thingover and overagain, withoutchanging any of thevariables, butexpecting differentresults!
  13. 13. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 13Our Next Topic What’s the Problem? What’s the Solution? How Higher Ed is Revitalized!
  14. 14. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 14Two-Fold Career Search EducationCareer search education as agraduation requirement forstudents who plan to enter theworkforce following school.Career search education as a anelective for alumni and adulteducation.
  15. 15. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 15Career Search Education for Students At minimum, one semester or quarter for every studentwho plans on entering the workforce following school. Applies to undergrad and grad students. Focus on the core skills of conducting an effective career search. Ideally begun 8-14 months prior tostudent’s graduation so that he or sheconducts his or her job search as partof the course. Objective: job offer in hand beforediploma is in hand.
  16. 16. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 16Career Search Education for Students Develop a set of standards forLife Skills & Professionalism thestudent should acquire during hisor her undergrad career. Introduce this to all studentsduring a first semester freshmanseminar or course. Make the observed Life Skills and Professional Standardsexhibited by the student worth 10% to 15% of the gradefor each student’s courses throughout their school career.
  17. 17. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 17Case Study: Wake Forest University Enrollment 7,400 2012 95% placementvs. 66% nationally. All students take onemandatory Career Edcourse each year of their four-year academic career. May 2013 Inside Higher Ed article. “CareerServices Must Die” by Andy Chan, VPCareer Services at Wake Forest. Downloadhis free Roadmap for Transforming theCollege to Career Experience.
  18. 18. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 18Career Search as an Adult Ed ElectiveHow many working adults live within 16 miles of your campus? Tens to hundreds ofthousands of people. Most want and needCareer Search Ed, andare happy to pay you toteach them. Classrooms are unusedin the evening. Teach Career Search Edwith adjunct faculty. New revenue stream!
  19. 19. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 19Career Search Ed for AlumniIs your alumni base as engaged as you’d like them to be? Statistically, most would welcome assistance in Career Search Ed. Offer virtual Career Search Ed classes to your alumni scatteredacross the globe. If you help them with career success, where will they send theirchildren and who will they want to support financially ?
  20. 20. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 20Our Last Topic What’s the Problem? What’s the Solution? How Higher Ed is Revitalized!
  21. 21. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 21How Career Search Ed Adds ValueAnswers the question: “how will you help me to get a job after mygraduation?”1. It offers colleges and universities a significant competitiveadvantage in boosting enrollment and retaining students, versusthose institutions which do not teach Career Search Ed.2. It will positively impact the school’s career placementstatistics and positions the institution’s students as abetter group from which to recruit to fill openings.3. It makes the learner own his or her career search byteaching him or her HOW to conduct it effectively.4. It boosts the effectiveness of the services offered by your CareerCenter, focusing on helping job seekers execute what they know.
  22. 22. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 22How Career Search Ed Adds Value5. Reverse declining operating margins byproviding new sources of revenue: Adult Ed and Continuing Ed courses incareer search on America’s hottest topic: JOBS. Increase facility utilization. Increase ability to draw from a grateful community for traditionalundergrad & graduate programs. Ally with federal/state/regional job readiness programs.6. By increasing the value of an institution’s education you can reducethe amount of institution-subsidized financial aid while keepingstandards and enrollment high.7. Your alumni base is inclined to increase alumni giving and insisttheir children go to your school.
  23. 23. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 23Summary: How Career Search Ed… Students and Alumni are equipped toget a better job faster in their fields ofinterest. The community gets much neededanswers in the area of their largestconcern: JOBS. Employers get new employees betterprepared for the workplace. The institution realizes new streams ofrevenue, improved endowment, betterenrollment and retention, and greaterrelevance.…Benefits Everyone!
  24. 24. Copyright© 2012 By Boyer Management Group. All Rights Reserved.www.boyermanagment.com 24Thank You for the Work You DoHelping America to be Employed Today’s presentation is available –please provide your business card. My contact info:Hank Boyer, CEO Boyer Management Groupwww.boyermanagement.comhank@boyermanagement.com Connect with me on LinkedIn!BMG helps institutions implement effective career searchcurriculum and publishes a career search textbook and blogs.

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