A Matter of University Survival - Career Search Education

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  • 1. Career Search Education A Matter of University Survival Please Help me put my degree to work!
  • 2. Our Discussion Today  Need Versus Reality: the Current State of Career Search Knowledge  A Proposed Approach to Answering the Needs  The Impact of Adoption Q&A Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 2
  • 3. For 2014 thru 2016 Graduates… Some facts worth considering… THE COST OF A TRADITIONAL BACHELOR’S DEGREE Source: CollegeBoard.Com Tuition , Room & Board, Books & Fees State College or University $25,800 per year, times 4-5 years Private College or University $48,500 per year, times 4-5 years  96% of respondents to a CollegeBoard.com survey said their top 2 reasons for getting a degree was to increase job opportunities and to improve earnings potential.  Key question: “Will I justify the cost of my college education by getting a decent job in my field of interest?” Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 3
  • 4. A Driving Force Behind Enrollment Choice UCLA’s national survey responses from an average of 200,000 freshmen at 260+ U.S. colleges and universities, per by US News & World Report. “I chose this school because its graduates get good jobs.” 58.00% 57.00% 56.00% 55.00% 54.00% 53.00% 52.00% 51.00% 2011 2012 2013 2014 (proj.) Source: Robert Morse, director of data research for U. S. News & World Report http://www.usnews.com/education/blogs/college-rankings-blog Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 4
  • 5. How Important are Jobs to People?  The Gallup Organization said it was the # 1 or 2 Issue in America for the last forty eight months.  The PEW Research center says it is of concern to 84% of the people as a key issue in 2013.  Right Management reported that 86% of people surveyed were actively or passively seeking new employment this year. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 5
  • 6. A Hot Topic of Conversation “Today’s grads are not prepared for the workplace.”  Google “grads not prepared for workplace” = 2.2 M hits.  In the past 45 days related stories have appeared in:  The need for career search education can be found in more than 1000 LinkedIn group discussions monthly:  At NACE, EACE and other employer/higher ed group conventions.  A stubbornly held view by many, many hiring managers. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 6
  • 7. Job Skills and a Degree Are Not Enough Each month over the past 18 months, employers have consistently had 3.0 – 3.7 million openings they could not fill, even though there were at least 7.0 million people with the ideal skills to fill those openings… source: Bureau of Labor Statistics Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 7
  • 8. Career Search Challenges Director, College Career Center “ Being hired today is almost a science in itself. All the stuff you have to navigate just to get near the top of an employer’s list. It’s not enough just to have a degree…you have to have the skills necessary to get hired so you can put that degree to work.” Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 8
  • 9. Consider A Slightly Different Perspective On average, college graduates receive about 8 hours of education on conducting a career search where they will spend their next 40 years. 40 years spent On average, high school students spend about 300 hours educating themselves on where they will spend their next 4 years. in working career education 8 hours 300 hours education 4 Year Academic Career Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 9
  • 10. Are Higher Ed’s Priorities Consistent? If post-academic employment is a driving factor…  What is a good student : faculty ratio? 25:1? 20:1? Lower?  What is the average student : career services ratio? according to NACE (2013). 1,645:1,  Add to this burden the career support that alumni ask of career services…  Bottom line: as is currently configured, career services cannot support the needs of our students in career search education as long as career search ed is student driven! Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 10
  • 11. Job Search Readiness In 2009 BMG built a job search competency model, based on subject matter experts who interviewed 25,000+ people for jobs (entry level to senior leader, virtually all employment sectors).  Career Research  Career Search Preparation  Interview Preparation  Effective Interviewing  Interview Follow-Up Our model measures what people know about current and emerging best practices in conducting an effective job search. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 11
  • 12. Job Search Readiness In 2012 several thousand people completed our career search readiness assessment (GEPA℠):  Academically strong programs.  Strong career services function (200:1 or lower ratio of students to career services staff).  Students had completed at least one internship in their major.  75%+ were taught life & professionalism skills as a freshman, with every subsequent class grading 10-15% of final grade on those skills. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 12
  • 13. Job Search Readiness In 2012 several thousand people completed our career search readiness assessment (GEPA℠):  Average US college student – 36.6%  First generation college student – 33.8%  State university student – 36.3%  Private college or university – 39.1%  Average US adult employee – 44.6%  White collar professional – 47.2%  Blue collar professional – 41.7%  Average US HR professional – 52.9%  Average US career services professional – 56.1% Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 13
  • 14. Einstein Would Call This INSANITY: Doing the same thing over and over again, without changing any of the variables, but expecting different results! Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 14
  • 15. Our Next Topic  Need Versus Reality: the Current State of Career Search Knowledge  A Proposed Approach to Answering the Needs  The Impact of Adoption Q&A Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 15
  • 16. How Do People Get the Best Jobs? You just have to be ‘quicker’ than your competition! Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 16
  • 17. Two-Fold Career Search Education Career search education as a graduation requirement for students who plan to enter the workforce following school. Career search education as a an elective for alumni and adult education. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 17
  • 18. Case Study: Wake Forest University  Enrollment 7,400  2012 95% placement vs. 66% nationally.  All students take one mandatory Career Ed course each year of their four-year academic career.  May 2013 Inside Higher Ed article. “Career Services Must Die” by Andy Chan, VP Career Services at Wake Forest. Download his free Roadmap for Transforming the College to Career Experience. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 18
  • 19. Career Search Education for Students  At minimum, one semester or quarter for every student who plans on entering the workforce following school.  Applies to undergrad and grad students.  Focus on the core skills of conducting an effective career search.  Ideally begun 8-14 months prior to student’s graduation so that he or she conducts his or her job search as part of the course.  Objective: a job offer in hand before diploma is in hand. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 19
  • 20. Four Aspects of Career Search Education Utilize the GEPA℠ Development Guide as course e-textbook. . Utilize the online GEPA℠ Assessment as both a pre- and post course assessment. Assessment Textbook Delivery Curriculum Delivery can be both traditional ground and virtual classrooms. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com Utilize the From Classroom to Career℠ modular curriculum. 20
  • 21. Course Assessments  Use GEPA℠, the Graduate Employment Preparedness Assessment℠ to establish a baseline score for each student.  Taken on the Measured Success platform. Administered on the highly trusted platform.  Takes ~40 minutes to complete online.  Could be completed as a homework assignment  Teach a course on career search education (utilizing the GEPA℠ Development Guide as the textbook).  Reassess at course conclusion to measure learning outcomes.  Measured Success randomizes the GEPA℠ Assessment questions in order to assure validity and correlation.  Ideal to serve as a final exam if proctored in class. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 21
  • 22. The Ideal Textbook  The GEPA℠ Development Guide is an e-textbook containing 1,840 career search best practices.  Written for the Millennial learner and fully hyperlinked.  Downloaded upon completion of the GEPA℠ Assessment.  Under $100 (vs. $109 average US textbook cost in 2013).  ~150 pages of classic textbook plus 210 pages of collateral reading, templates, resources and assorted job aids. >>>> Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 22
  • 23. From Classroom to Career℠ Curriculum  For schools that do not want to develop their own.  Topical PowerPoint modules.  Tied to the GEPA℠ Development Guide.  ~60 modules currently available  Skinned for the institution (logo and color palette).  Blank templates are available for schools that want to develop their own curriculum. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 23
  • 24. Delivering the Curriculum  Traditional classroom using lecture, discussions, pairs/triads problem solving, and other conventional approaches.  Virtual classroom delivery using platforms like GoToMeeting and WebEx – can be done simultaneously with ground class.  Can record the presentation and use for e-learning modules.  PowerPoint format allows FC2C to be input into common university learning platforms such as Blackboard. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 24
  • 25. Career Search as an Adult Ed Elective How many working adults live within 16 miles of your campus?  Tens to hundreds of thousands of people.  Most want and need Career Search Ed, and are happy to pay you to teach them.  Some classrooms are unused in the evening.  Teach Career Search Ed with adjunct faculty.  New revenue stream! Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 25
  • 26. Career Search Ed for Alumni Is your alumni base as engaged as you’d like them to be?  Statistically, most would welcome assistance in Career Search Ed.  Offer virtual Career Search Ed classes to your alumni scattered across the globe.  If you help them with career success, where will they send their children and who will they want to support financially ? Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 26
  • 27. Our Next Topic  Need Versus Reality: the Current State of Career Search Knowledge  A Proposed Approach to Answering the Needs  The Impact of Adoption Q&A Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 27
  • 28. How Career Search Ed Adds Value Answers the question: “how will you help me to get a job after my graduation?” 1. It offers colleges and universities a significant competitive advantage in boosting enrollment and retaining students, versus those institutions which do not teach Career Search Ed. 2. It will positively impact the school’s career placement statistics and positions the institution’s students as a better group from which to recruit to fill openings. 3. It makes the learner own his or her career search by teaching him or her HOW to conduct it effectively. 4. It boosts the effectiveness of the services offered by your Career Center, focusing on helping job seekers execute what they know. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 28
  • 29. How Career Search Ed Adds Value 5. Reverse declining operating margins by providing new sources of revenue:  Adult Ed and Continuing Ed courses in career search on America’s hottest topic: JOBS.  Increase facility utilization.  Increase ability to engage and draw from a grateful community for traditional undergrad & graduate programs. 6. By increasing the value of an institution’s education you can reduce the amount of institution-subsidized financial aid while keeping standards and enrollment high. 7. Your alumni base is inclined to increase alumni giving and insist their children go to your school. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 29
  • 30. Summary: How Career Search Ed… …Benefits Everyone!  Students and Alumni are equipped to get a better job faster in their fields of interest.  The community is engaged with much needed answers in the area of their largest concern: JOBS.  Employers get new employees better prepared for the workplace.  The institution realizes new streams of revenue, improved endowment, better enrollment and retention, and greater relevance. Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 30
  • 31. Our Last Topic  Need Versus Reality: the Current State of Career Search Knowledge  A Proposed Approach to Answering the Needs  The Impact of Adoption Q&A Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 31