YOU ARE CRAZY MAN THAT IS WHY I DON’T LIKE NETWORKING. IT TAKES TIME. RATHER TAKE TWO MINUTUES AND UPDATE MY FACEBOOK PAGE AT HOME THAN GO TO AN EVENT MY DAUGHTER WORKS FOR A PR AGENCY Agent for Celebrity. Jon- Worked for William Morris POP Booth-5 Different People Twitter expert Good e mail person-Dante Expert Proofreader-Lynettee Press Release-Tim and Mike Volpe Daughter heard about three jobs. Needles in haystack And that’s not all. Said to myself how long would it take my daughter to do that How broad are your resources?
What the heck is social currency? Well it starts with understanding that money isn’t meaning Success is not significance. Three stages. Struggles, Success and then significance Ed Gotschall said that 92% of successful people are unhappy How Broad Your Network is a measure of your real worth. For me a Key measure of a person’s success and overall value is their relationships. Material possessions such as cars, clothes go away. It’s the people you know and the relationships you have Social currency and financial currency go hand in hand Have strong relationships-people become your apostles and advocates and your business development people. Here is when social currency becomes most valuable-when financial currency is a little weak and we may be surrounded by worries. What is more important these days. Support or a big house. People with a lot of social currency will never be impoverished or poor. They will also be rich
WE DON’T KNOW EACH OTHER ANYMORE CUBICLES LEAD TO SILOS COMPANY’S POLICY ON FRIDAYS KNOW EVERYONE IN YOUR COMPANY BETTER COMMUNICATONS LEADS TO HAPPIER CLIENTS NPR STORY MAYBE NEW BUSINESS IS VERY IMPORTANT TO YOU BUT ALL YOUR EMPLOYEES DON’T KNOW IT YOUR NEW RECEPTIONIST. THE ONE WITH THE INK COULD BE DATING A GUY WHOSE FATHER IS THE PRESIDENT OF A BANK
TIPS FOR TIME CHALLENGED NETWORKERS THAT IS ONE OF THE REASONS THAT I POPULATE GOOGLE THAT AND MY AGGRESSIVE PR IF YOU GOGGLE HANK BLANK AND NETWORKING YOU WILL SEE THAT I AM FIVE PAGES DEEP NETWORKING IS WORK YOU HAVE TO BE PREPARED. NOT JUST SHOWING UP SHOW UP WITHOUT MY CARDS. SHOWUP AT FIVE TO 12. SHOW UP AND SIT WITH MY FRIENDS. NOT NETWORKING. JUST HAVING LUNCH. LACK OF PREPREATION IS THE NUMBER ONE MISTAKE THAT PEOPLE MAKE WHEN NETWORKING BIGGEST MISTAKE THAT PEOPLE MAKE IS SITTING DOWN PEOPLE THINK THAT HEY WILL BUMP INTO THEIR NEXT OPPORTUNITY. YOU HAVE TO CREATE THE OPPORTUNITES AND IT IS EASY REMEMBER THAT SUCCESS IS A PLANNED EVENT. HOPE IS NOT A PLAN NOT SERENDITY
CLEAR UP SOME MYTHS HERE’S WHAT NETWORKING ISN’T IT ISN’T GOING TO AN EVENT AND STANDING BESIED THE BAR WITH SOMEBODY THAT YOU KNOW AND TALKING TO ONLY PEOPLE YOU KNOW THAT IS PARTYING NOT NETWORKING AND WILL LEAVE YOU WITH THINKING THAT NETWORKING DOESN’T WORK GOING TO THE AD CLUB IS NETWORKING FOR COMMUNITY VERSUS NETWORKING FOR NEW BUSINESS “HEY I ‘VE GOT A NEW ACCOUNT FOR YOU.” “I’VE GOT TOO MUCH BUSINESS. WANT SOME?” SO HAVE YOU MET ANY NEW PEOPLE HERE TODAY OR JUST TALKED TO YOUR FRIENDS, HOW MANY CARDS HAVE YOU HANDED OUT TO STRANGERS, DID YOU INTRODUCE YOUR SELF TO THE PEOPLE AT YOUR TABLE OR DID YOU JUST DO THE SAME OLD THING
MR MARTINI GUY. THAT IS PEOPLE’S FIRST IMPRESSION OF NETWORKING. AVOID THAT LIKE THE PLAGUE. IT IS A TURN OFF EFFECTIVE NETWORKING IS ABOUT LESS OF YOU AND MORE OF THEM THEME HOW TO GET MORE BY ASKING FOR LESS AND DOING MORE FOR OTHERS. OXYMORON A LOT OF PEOPLE THINK THAT IS COUNTER INTUITIVE OR CONTRADICTORY HEY I’M NETWORKING TO GET A JOB OR MAKE A DEAL. ITS ABOUT ME-ME-ME . IT’S NOT. LAST THING THAT AN AGENCY PERSON WANTS TO BE PERCEIVED AS IS MR OR MRS MARTINI. FOOD CHAIN YOU CAN HELP YOURSELF GET MORE OF WHAT YOU WANT IF YOU SPEND TIME HELPING OTHERS GET WHAT THEY WANT THERE ARE 75,OOO MARKETING SERVICES COMPANIES SAYING BLAH BLAH BLAH. WE’D BE PERFECT FOR YOU. REALLY? PAULA’S EXAMPLE STOP SELLING AND START HELPING. I REALLY HAVE NO INTEREST IN WHAT KIND OF PRESSES YOU HAVE IF YOU ARE A PRINTER MOST PEOPLE WANT IMMEDIATE GRATIFICATION WHEN YOU PRESS YOU END UP SHOOTING YOURSELF IN THE FOOT AND COME OFF AS A LOSER
GOING TO DISCUSS HOW TO TURN A BUNCH OF CARDS INTO POWERFUL RELATIONSHIPS OFTEN PEOPLE RETURN FROM NETWORKING EVENTS AND LOOK AT CARDS A FEW DAYS LATER AND HAVE NO CONNECTION WITH THOSE PEOPLE OR CAN’T REMEMBER WHO THEY ARE. WHEN I GO TO AN EVENT I HAVE 25 CARDS IN MY HAND AND A PEN TO TAKE NOTES OF THE PERSONAL THINGS PEOPLE SAY PEOPLE KEEP CARDS IN THEIR WALLET AS IF THEY WERE $20 BILLS. THEY CAN LEAD TO MONEY. CONSIDER THEM FREE E MAIL. IF YOU AREN’T HANDING OUT 500 CARDS A YEAR DOING SOMETHING WRONG GO BACK YEARS AND HAVE NOTES THAT REMIND ME OF THE PERSON MOST PEOPLE HAVE A BUNCH OF CARDS. I HAVE A BUNCH OF CONNECTIONS
E-mail within 24 hours or that week if you can. Put them in Your Data Base. Mine is 1500 people plus save their business cards in a binder chronologically. Not alphabetically. Value of a data base. Harvey Mackay says that your contact management program worth more than 401K Check your notes from their card to follow up their hot buttons or personal touch points Because you have notes you will remember who they are and not stare at them blankly. It not a bunch of cards now but personal touch points. Try to connect them with other people that you think they should meet How would your life change?
Network with your parents past. Old bosses, previous clients, old friends, former coworkers. Remember 3-4 years they change. Visit that old rolodex and reconnect Reconnect with your past can be very rewarding both personally and from a business perspective. Life Span of CMO- Last month talked to 3 college roommates My Linked in profile go back to my first job. I can go back to college
Establish your presence Expand your presence Expand reach
IF YOU WANT PEOPLE TO BE THINKING OF YOU, YOU HAVE TO BE THINKING OF THEM. PEOPLE DON’T CARE ABOUT WHAT WE KNOW OR ARE TRYING TO SELL UNTIL THEY NOW WE CARE JAMEY STORY ABOUT BOSTON RICHARD MUNRO STORY TRY TO SEND ONE E-MAIL A DAY TO A CONTACT YOU HAVE MADE IF YOU ARE THINKING OF THEM YOU WILL SEE ARTICLES, ITEMS OF INTEREST THAT YOU CAN CUT AND PASTE AND FORWARD TO THEM. DOESN’T TAKE MUCH EFFORT. PEOPLE KNOW YOU REALLY CARE IF YOU GIVE THEM YOUR TIME BECAUSE WE ALL RECOGNIZE IT IS VERY VALUABLE ARTICLES TO CLIENTS, CLIPPINGS, BOOKS, ETC SEE THEM IN THE PRESS. E MAIL THEM. HELP THEM CELEBRATE MEDIAPOST.COM
Get outside your comfort zone Keep an open door to a lot of people. Stretch yourself. Don’t just talk to clones of yourself or you will live in a homogenous world and only touch a smart part of it. Ad Guy. Ad people generally like to hang around other beautiful people and be cynical about most things. Now I meet with people who aren’t that beautiful on the outside but are beautiful on the inside and they have taken me to a lot of beautiful places We are all different and we are supposed to use our differences to make a difference. Start networking with different people and see how you life will change. Thank You
DRAW ALWAYS LOOKING FOR STUDENTS TO HELP ME OUT IN SOUTH COUNTY MUST BE MORE SOCIAL MEDIA SAVVY THAN ME
I have been networking for a long time. Long before the great recession started and everybody started networking. I know when a networking meeting is doing to be a dud because the person I am meeting with isn’t prepared. They have no pen, no pad to take notes and follow up. They are basically networking clueless. I ask them if they have been to my site and they say briefly. That is a euphemism for no. I immediately know that it is going to be a one way street. The person just wants me to help them. Networking isn’t about just showing up. You have to be prepared. Prior to the meeting you should look the person up on Linkedin. You should connect with them. You should also print out their Linkedin profile and read it prior to your networking meeting. This will provide an outline for discussion and mutual touch points. You should think of people you can connect them with. The other mistake that people make in networking is not following up. If you don’t follow up the meeting is basically a waste because you haven’t established a platform for mutual help and connecting.
SOME PEOPLE DO. SOME DON’T. NEW BLOG ON NETWORKING TIPS FOR PEOPLE WHO HATE TO NETWORK SOME PEOPLE ARE INSIDE PEOPLE, OHTERS ARE OUTSIDE PEOPLE FINDERS OR GRINDERS CAN TEACH ANYBODY TO BE AN OUTSIDE PERSON AND A FINDER AGENCY BUSINESS IS ABOUT MARKETING. NOT REALLY A GOOD BUSINESS FOR INSIDE PEOPLE. IF YOU ARE IN SALES AND YOU ARE SHY?
READ THE SLIDE START WITH TREDIDATION AND THEN YOU WILL BE LEAD TO A BANQUET OF PEOPLE IF YOU ENGAGE YOU WILL GROW THE KEY IS THE BREADTH OF RESOURCES I CAN ACCESS LINK IN WITH ME I HAVE 1500 PEOPLE. WHO CARES IF THAT ARE VERTICAL LINK ME WITH ME. I HAVE 23 YEAR OLDS AND JOHN VBRA WHO IS STILL WORKING IN THE BUSINESS AND IS 89
I AM ALSO VERY BIG ON BEING INVOLVED WITH A NON PROFIT. YOU WILL FIND THAT IT WILL LEAD YOU TO MANY PLACES BESIDES THE FULFILLMENT IT WILL GIVE. GONE TO A LOT OF PLACES AND MET A LOT OF PEOPLE WHO I WOULD HAVE CONNECTED WITH IN THE PAST WORKING WITH A NON PROFIT BECOMES A VALIDATOR ETNIES STORY. LA MISSION TO SOLE TECHNOLOGY GOT TO PRESENT TO THEIR ENTIRE MARKETING DEPARTMENT AND THE OWNER ART & CREATIVITY FOR HEALING. SMALL. OC ARTS COUNCIL MIMI WALTERS. PRESENTED TO ALL THE OC REPUBLICAN STAFFERS IMMEDIATE CREDIBILITY. GET TO 2ND BASE
Alumni Groups-Christine-Ohio State Buckeyes. I was chasing Cox Communications. Brennan their GM was a buckeye. What’s my best way to connect with him? Call him on the phone and leave a message saying I want to work with him or go to Trophies when they meet to watch an Ohio State game. Ed Gotschall story I’m Canadian-network with two Canadian Groups. If I was in your business would that be a good way to met new home buyers? Election. Beverly Hills Golf and Country Club. Actually meet with UWO people in OC Going to get a new UWO T Shirt. Bet I meet 5 Canadiens Get invited to Harvard Groups
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