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How To Rise Above The Crowd?

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In the New Normal, Your Elevator Speech Doesn't Matter. It's All About Your Google Presence!

In the New Normal, Your Elevator Speech Doesn't Matter. It's All About Your Google Presence!


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  • SIGNATURE IN ALL YOUR E MAILS
    HYPERLINKED
  • YOU ARE CRAZY MAN
    THAT IS WHY I DON’T LIKE NETWORKING. IT TAKES TIME. RATHER TAKE TWO MINUTUES AND UPDATE MY FACEBOOK PAGE AT HOME THAN GO TO AN EVENT
    MY DAUGHTER WORKS FOR A PR AGENCY
    Agent for Celebrity. Jon- Worked for William Morris
    POP Booth-5 Different People
    Twitter expert
    Good e mail person-Dante
    Expert Proofreader-Lynettee
    Press Release-Tim and Mike Volpe
    Daughter heard about three jobs. Needles in haystack
    And that’s not all.
    Said to myself how long would it take my daughter to do that
    How broad are your resources?
  • What the heck is social currency?
    Well it starts with understanding that money isn’t meaning
    Success is not significance. Three stages. Struggles, Success and then significance
    Ed Gotschall said that 92% of successful people are unhappy
    How Broad Your Network is a measure of your real worth. For me a Key measure of a person’s success and overall value is their relationships.
    Material possessions such as cars, clothes go away.
    It’s the people you know and the relationships you have
    Social currency and financial currency go hand in hand
    Have strong relationships-people become your apostles and advocates and your business development people.
    Here is when social currency becomes most valuable-when financial currency is a little weak and we may be surrounded by worries. What is more important these days. Support or a big house.
    People with a lot of social currency will never be impoverished or poor. They will also be rich
  • WE DON’T KNOW EACH OTHER ANYMORE
    CUBICLES LEAD TO SILOS
    COMPANY’S POLICY ON FRIDAYS
    KNOW EVERYONE IN YOUR COMPANY
    BETTER COMMUNICATONS LEADS TO HAPPIER CLIENTS
    NPR STORY
    MAYBE NEW BUSINESS IS VERY IMPORTANT TO YOU BUT ALL YOUR EMPLOYEES DON’T KNOW IT
    YOUR NEW RECEPTIONIST. THE ONE WITH THE INK COULD BE DATING A GUY WHOSE FATHER IS THE PRESIDENT OF A BANK
  • TIPS FOR TIME CHALLENGED NETWORKERS
    THAT IS ONE OF THE REASONS THAT I POPULATE GOOGLE
    THAT AND MY AGGRESSIVE PR
    IF YOU GOGGLE HANK BLANK AND NETWORKING YOU WILL SEE THAT I AM FIVE PAGES DEEP
    NETWORKING IS WORK
    YOU HAVE TO BE PREPARED. NOT JUST SHOWING UP
    SHOW UP WITHOUT MY CARDS. SHOWUP AT FIVE TO 12. SHOW UP AND SIT WITH MY FRIENDS. NOT NETWORKING. JUST HAVING LUNCH.
    LACK OF PREPREATION IS THE NUMBER ONE MISTAKE THAT PEOPLE MAKE WHEN NETWORKING
    BIGGEST MISTAKE THAT PEOPLE MAKE IS SITTING DOWN
    PEOPLE THINK THAT HEY WILL BUMP INTO THEIR NEXT OPPORTUNITY.
    YOU HAVE TO CREATE THE OPPORTUNITES AND IT IS EASY
    REMEMBER THAT SUCCESS IS A PLANNED EVENT.
    HOPE IS NOT A PLAN
    NOT SERENDITY
  • CLEAR UP SOME MYTHS
    HERE’S WHAT NETWORKING ISN’T
    IT ISN’T GOING TO AN EVENT AND STANDING BESIED THE BAR WITH SOMEBODY THAT YOU KNOW AND TALKING TO ONLY PEOPLE YOU KNOW
    THAT IS PARTYING NOT NETWORKING AND WILL LEAVE YOU WITH THINKING THAT NETWORKING DOESN’T WORK
    GOING TO THE AD CLUB IS NETWORKING FOR COMMUNITY VERSUS NETWORKING FOR NEW BUSINESS
    “HEY I ‘VE GOT A NEW ACCOUNT FOR YOU.”
    “I’VE GOT TOO MUCH BUSINESS. WANT SOME?”
    SO HAVE YOU MET ANY NEW PEOPLE HERE TODAY OR JUST TALKED TO YOUR FRIENDS, HOW MANY CARDS HAVE YOU HANDED OUT TO STRANGERS, DID YOU INTRODUCE YOUR SELF TO THE PEOPLE AT YOUR TABLE OR DID YOU JUST DO THE SAME OLD THING
  • MR MARTINI GUY. THAT IS PEOPLE’S FIRST IMPRESSION OF NETWORKING. AVOID THAT LIKE THE PLAGUE. IT IS A TURN OFF
    EFFECTIVE NETWORKING IS ABOUT LESS OF YOU AND MORE OF THEM
    THEME HOW TO GET MORE BY ASKING FOR LESS AND DOING MORE FOR OTHERS. OXYMORON
    A LOT OF PEOPLE THINK THAT IS COUNTER INTUITIVE OR CONTRADICTORY
    HEY I’M NETWORKING TO GET A JOB OR MAKE A DEAL. ITS ABOUT ME-ME-ME . IT’S NOT.
    LAST THING THAT AN AGENCY PERSON WANTS TO BE PERCEIVED AS IS MR OR MRS MARTINI. FOOD CHAIN
    YOU CAN HELP YOURSELF GET MORE OF WHAT YOU WANT IF YOU SPEND TIME HELPING OTHERS GET WHAT THEY WANT
    THERE ARE 75,OOO MARKETING SERVICES COMPANIES SAYING BLAH BLAH BLAH. WE’D BE PERFECT FOR YOU. REALLY?
    PAULA’S EXAMPLE
    STOP SELLING AND START HELPING. I REALLY HAVE NO INTEREST IN WHAT KIND OF PRESSES YOU HAVE IF YOU ARE A PRINTER
    MOST PEOPLE WANT IMMEDIATE GRATIFICATION
    WHEN YOU PRESS YOU END UP SHOOTING YOURSELF IN THE FOOT AND COME OFF AS A LOSER
  • GOING TO DISCUSS HOW TO TURN A BUNCH OF CARDS INTO POWERFUL RELATIONSHIPS
    OFTEN PEOPLE RETURN FROM NETWORKING EVENTS AND LOOK AT CARDS A FEW DAYS LATER AND HAVE NO CONNECTION WITH THOSE PEOPLE OR CAN’T REMEMBER WHO THEY ARE.
    WHEN I GO TO AN EVENT I HAVE 25 CARDS IN MY HAND AND A PEN TO TAKE NOTES OF THE PERSONAL THINGS PEOPLE SAY
    PEOPLE KEEP CARDS IN THEIR WALLET AS IF THEY WERE $20 BILLS. THEY CAN LEAD TO MONEY. CONSIDER THEM FREE E MAIL.
    IF YOU AREN’T HANDING OUT 500 CARDS A YEAR DOING SOMETHING WRONG
    GO BACK YEARS AND HAVE NOTES THAT REMIND ME OF THE PERSON
    MOST PEOPLE HAVE A BUNCH OF CARDS. I HAVE A BUNCH OF CONNECTIONS
  • E-mail within 24 hours or that week if you can.
    Put them in Your Data Base. Mine is 1500 people plus save their business cards in a binder chronologically. Not alphabetically.
    Value of a data base. Harvey Mackay says that your contact management program worth more than 401K
    Check your notes from their card to follow up their hot buttons or personal touch points
    Because you have notes you will remember who they are and not stare at them blankly. It not a bunch of cards now but personal touch points.
    Try to connect them with other people that you think they should meet
    How would your life change?
  • Network with your parents past. Old bosses, previous clients, old friends, former coworkers. Remember 3-4 years they change. Visit that old rolodex and reconnect
    Reconnect with your past can be very rewarding both personally and from a business perspective.
    Life Span of CMO-
    Last month talked to 3 college roommates
    My Linked in profile go back to my first job. I can go back to college
  • Establish your presence
    Expand your presence
    Expand reach
  • IF YOU WANT PEOPLE TO BE THINKING OF YOU, YOU HAVE TO BE THINKING OF THEM.
    PEOPLE DON’T CARE ABOUT WHAT WE KNOW OR ARE TRYING TO SELL UNTIL THEY NOW WE CARE
    JAMEY STORY ABOUT BOSTON
    RICHARD MUNRO STORY
    TRY TO SEND ONE E-MAIL A DAY TO A CONTACT YOU HAVE MADE
    IF YOU ARE THINKING OF THEM YOU WILL SEE ARTICLES, ITEMS OF INTEREST THAT YOU CAN CUT AND PASTE AND FORWARD TO THEM. DOESN’T TAKE MUCH EFFORT.
    PEOPLE KNOW YOU REALLY CARE IF YOU GIVE THEM YOUR TIME BECAUSE WE ALL RECOGNIZE IT IS VERY VALUABLE
    ARTICLES TO CLIENTS, CLIPPINGS, BOOKS, ETC
    SEE THEM IN THE PRESS. E MAIL THEM. HELP THEM CELEBRATE
    MEDIAPOST.COM
  • Get outside your comfort zone
    Keep an open door to a lot of people. Stretch yourself.
    Don’t just talk to clones of yourself or you will live in a homogenous world and only touch a smart part of it.
    Ad Guy. Ad people generally like to hang around other beautiful people and be cynical about most things.
    Now I meet with people who aren’t that beautiful on the outside but are beautiful on the inside and they have taken me to a lot of beautiful places
    We are all different and we are supposed to use our differences to make a difference.
    Start networking with different people and see how you life will change. Thank You
  • DRAW
    ALWAYS LOOKING FOR STUDENTS TO HELP ME OUT IN SOUTH COUNTY
    MUST BE MORE SOCIAL MEDIA SAVVY THAN ME
  •  I have been networking for a long time. Long before the great recession started and everybody started networking.
     I know when a networking meeting is doing to be a dud because the person I am meeting with isn’t prepared. They have no pen, no pad to take notes and follow up. They are basically networking clueless.
     I ask them if they have been to my site and they say briefly. That is a euphemism for no.
     I immediately know that it is going to be a one way street. The person just wants me to help them.
     Networking isn’t about just showing up. You have to be prepared.
     Prior to the meeting you should look the person up on Linkedin. You should connect with them.
     You should also print out their Linkedin profile and read it prior to your networking meeting.
     This will provide an outline for discussion and mutual touch points.
     You should think of people you can connect them with.
     The other mistake that people make in networking is not following up.
     If you don’t follow up the meeting is basically a waste because you haven’t established a platform for mutual help and connecting.
  • SOME PEOPLE DO. SOME DON’T.
    NEW BLOG ON NETWORKING TIPS FOR PEOPLE WHO HATE TO NETWORK
    SOME PEOPLE ARE INSIDE PEOPLE, OHTERS ARE OUTSIDE PEOPLE
    FINDERS OR GRINDERS
    CAN TEACH ANYBODY TO BE AN OUTSIDE PERSON AND A FINDER
    AGENCY BUSINESS IS ABOUT MARKETING. NOT REALLY A GOOD BUSINESS FOR INSIDE PEOPLE.
    IF YOU ARE IN SALES AND YOU ARE SHY?
  • READ THE SLIDE
    START WITH TREDIDATION AND THEN YOU WILL BE LEAD TO A BANQUET OF PEOPLE
    IF YOU ENGAGE YOU WILL GROW
    THE KEY IS THE BREADTH OF RESOURCES I CAN ACCESS
    LINK IN WITH ME I HAVE 1500 PEOPLE.
    WHO CARES IF THAT ARE VERTICAL
    LINK ME WITH ME. I HAVE 23 YEAR OLDS AND JOHN VBRA WHO IS STILL WORKING IN THE BUSINESS AND IS 89
  • I AM ALSO VERY BIG ON BEING INVOLVED WITH A NON PROFIT. YOU WILL FIND THAT IT WILL LEAD YOU TO MANY PLACES BESIDES THE FULFILLMENT IT WILL GIVE.
    GONE TO A LOT OF PLACES AND MET A LOT OF PEOPLE WHO I WOULD HAVE CONNECTED WITH IN THE PAST
    WORKING WITH A NON PROFIT BECOMES A VALIDATOR
    ETNIES STORY. LA MISSION TO SOLE TECHNOLOGY
    GOT TO PRESENT TO THEIR ENTIRE MARKETING DEPARTMENT AND THE OWNER
    ART & CREATIVITY FOR HEALING. SMALL. OC ARTS COUNCIL
    MIMI WALTERS. PRESENTED TO ALL THE OC REPUBLICAN STAFFERS
    IMMEDIATE CREDIBILITY. GET TO 2ND BASE
  • Alumni Groups-Christine-Ohio State Buckeyes.
    I was chasing Cox Communications. Brennan their GM was a buckeye. What’s my best way to connect with him? Call him on the phone and leave a message saying I want to work with him or go to Trophies when they meet to watch an Ohio State game. Ed Gotschall story
    I’m Canadian-network with two Canadian Groups. If I was in your business would that be a good way to met new home buyers? Election. Beverly Hills Golf and Country Club.
    Actually meet with UWO people in OC
    Going to get a new UWO T Shirt. Bet I meet 5 Canadiens
    Get invited to Harvard Groups
  • Transcript

    • 1. “In The New Normal, Your Elevator Speech Doesn’t Matter. It’s all about your Google Presence!”
    • 2. •  This is NOT about ME. •  I have no more time than you, I have less time. •  Technology is the wave of the New Normal. •  Use Youth as your Paddle. •  Today is the First Day of the Rest of Your Life.
    • 3. 3 Check Out My Blog! It’s where I share my thoughts, opinions, and experiences on Advertising, Networking, & Life in the New Normal.
    • 4. My YouTube Videos Are Produced At Sparkhouse Studios. It’s Founders Torrey Tayenaka & Brandon Cammell are USC Cinematography Grads. They are only 26!
    • 5. Who Is Hank Blank?
    • 6. OLD NORMAL 7 NEW NORMAL 24/7 The World Has Changed Forever! Bankrupt: September 15, 2008
    • 7. You MUST Reinvent Constantly! Advertising Public Relations Personal Branding Social Networking Interactive Solutions New Business Development Agency Reviews Networking Presentations
    • 8. Norman Rockwell Lifestyle • Networking isn’t about going to an event as much as a way of life • People say in CA you life an isolated life • I live in a village of 3 Million • Attitude of engagement • Network anywhere and everywhere
    • 9. Power of Networking • Networking is a simple but powerful tool. • One of the most cost effective ways of increasing your visibility • Strong networkers are sales magnets. 75% of all deals are completed because of relationships or referrals 70% of all new jobs are found through relationships or referrals
    • 10. •  Malcolm Gladwell Coined the word “Connectors” •  Connectors are the Angels of Networking •  They See Doors Of Opportunity Where You See Walls •  We All Meet Them •  Turn Off Your Brain & Follow Their Advice
    • 11. Are The Media Outlets to Distribute Your Thought Leadership They Don’t go into Elevators…
    • 12. 13 Share News That Makes You Look Relevant in the New Normal…
    • 13. 14 The result of 10 Years of Speaking & an Early Adoption of LinkedIn Create Your Own Media Channel! Where do you want to be in 1, 3, 5 year(s)? Today is the 1st Day Of The Rest Of Your Life..
    • 14. 15 Your community will tell people what YOU are good at… Your content Will inform them!
    • 15. 16 Go where you WANT to be… 10% of my LinkedIn Groups are Canadian
    • 16. 17 15% of my blog readers are Canadian, eh.
    • 17. Created in the fall of 2008, when the world melted... A “Noah’s Ark” to Help Those Jettisoned into Transition. 4 Diverse Founders: One is Caucasian One is African America One is from India One is Canadian
    • 18. 19 Today Almost 4,000 People have joined the Ark…
    • 19. 20 Build Your Own Ethnic Community 13% of California’s Trade is with CANADA!
    • 20. 21 Spread Knowledge Not NOISE!
    • 21. 22 Share Your Knowledge Actively!
    • 22. “Don’t Chase the Money, Chase your vision and the money will come.” I learned something from Tony Hsieh of Zappos at the start of the new normal…
    • 23. 24 1 Video is Worth more than a 1,000 useless Tweets!
    • 24. 25 You need to OWN all the results on the FIRST page of Google!
    • 25. Drowning in Social Media? You Need to have a social media strategy!
    • 26. Social Networking  •  My social networking came from my personal networking + Experts •  All contact, but no touch •  Passive vs. Active •  Introverted vs. Extroverted •  Great research tool •  Great SEO tool •  People hide behind their computers & social networks Facetime NOT Facebook Leads to Relationships!
    • 27. 949-300-3266 949-276-4978 www.hankblank.com 30462 North Hampton Laguna Niguel, CA. 92677 @hankblank hankblank.wordpress.com/ www.linkedin.com /in/hankblankcom