Today's Agencies are Run
By Project Managers not
Varying Levels of Job Satisfaction.
Overloaded. Have To be adept at Traditional,
Social, Digital, Technology platforms.
Businesses are growing, evolving, and
Too Many Agencies.
Challenge Of Project Work.
Good People Are Hard To Find.
Business Is Better But Harder.
Very Little Difference Between Agencies.
Old Positioning Models: Integrated Marketing.
All about New Business but most are Cobblers Children.
In the Business versus On the Business.
Why Agencies Don't Want New
Agencies Are Lousy At Marketing Themselves
How Advertising Agencies Can Get
More New Business
Time For Clients To Change The Agency RFP
It's Time For Clients To Change The
Agency RFP Process
The Most POWERFUL Word in Agency
New Business:"We would love to
meet with you and get
some new ideas.
Our budget is small
yet it’s aggressive and
we are anxious to
Let’s “give it a shot.”
This could lead to
"We’re a START UP.
We’re Looking for an
Agency that Can
Invest in Us."
Should Marketers Conduct Their Own
How Can Clients Get The Most From
Give Them Clarity
Communicate With Them
Be Straight With Your Agency
Be Fair With Timelines
Develop Quarterly Ideation & Creativity
What If? No Restrictions. Blue Sky.
Convince the client to put into the budgets.
Clients pay for ideas
Most Marketers would like their agencies
to lead integration between all brand
Shift from AOR to AOI
Does Cold Calling Work For Advertising
Why Small & Smart Is The New
Advertising Agency Model!
Check Out These Blogs...
It's Time For Agencies To Stop Giving
The Three Slide Agency New Business Pitch
Why Agencies Shouldn't Respond To Client