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Turning an idea into a profitable finished product
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Turning an idea into a profitable finished product



Turning an idea into a profitable finished product lecture's presentation pitched at Moataz Al-Alfi Hall of the AUC new Cairo Campus to the favor of Fekrety EIP competition, 3rd of July, 2012

Turning an idea into a profitable finished product lecture's presentation pitched at Moataz Al-Alfi Hall of the AUC new Cairo Campus to the favor of Fekrety EIP competition, 3rd of July, 2012



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  • Scenario is the framework that gives form to the core idea Requirements will lead to the right technologies but the dilemma is how to choose what fits you

Turning an idea into a profitable finished product Turning an idea into a profitable finished product Presentation Transcript

  • Turning an idea into aprofitable finished product Hani Gamal
  • Establish Success Clear Vision Establish ElementsReinforces Influences Your Idea h Est a blis ts a Ele blish Est en me m nts Ele Emphasis on AFFECTS The will toteamwork/cooperation create the future
  • Forming Ideas #1 Gather & Core IdeaResearch Refine to Scenario info. Define DefineFeasibility Requireme SWOT nts
  • Research, Gather & Refine Information● Understand the concept, clear and define the research goals● List proper keywords● Manipulate search phrase with your keywords to get the best results● Scale your research bit by bit, this will help you refine your information
  • Core Idea to Scenario “Prototyping”● Prototype is not a proof of concept it is a minimal shape of your product/service but it is not a product or service● Know that your prototype is better than thousands of words and presentations● Clear your core functionality whether product or service● Make a “Scenario” out of your core functionality● Create “cases” of the problem ● If right then all “cases” will lead to your solution ● otherwise you need to find an alternative solution or workaround – if that happens dont panic it is a good sign that you can see the flaws of your upcoming product/service
  • Alternative Solutions & Workarounds● Both depends on your creativity● Finding alternatives almost about bending your first solution a little bit● Research skills is a key point here● Workarounds almost done because of a threat of some limitation of technology
  • Feasibility● Idea Scope ● Well stated problem is half solved● Current Analysis ● Used to define and understand the current method of implementation● Requirements ● How requirements are defined depends on the object of the projects attention● The approach ● The recommended solution or course of action to satisfy the requirements● Evaluation ● Examines the cost effectiveness of the approach selected
  • Choosing the right technologies● It does what you need!● Wisely fit your resources, money and human● Never choose something because its “free” or it has some “offer”● Choose the less customization but customizable, more configuration and make sure you can customize at least without a 3rd party involvement● Scalability and long-term life cycle● Wide known technology over the new ones, well documented is a must and large community is an asset
  • Define SWOT● Strengths● Weaknesses● Opportunities● Threat
  • Elements of SWOT● Strengths: characteristics of the business, or project team that give it an advantage over others● Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others● Opportunities: external chances to improve performance (e.g. make greater profits) in the environment● Threats: external elements in the environment that could cause trouble for the business or project
  • Know Your Plan● Everybody likes plans that presents lots of information in as few words as possible.● 15 to 20 slides will be more than enough including the following: ● Business Purpose: one sentence only ● Problem & Solution: use cases ● Why now? ● Marketplace & Market Size: larger is better ● Competition: list your advantages ● Product/Service: define your development road-map ● Model: how youll get revenue, pricing, pipeline ● Team: DNA of your company ● Financial
  • Start-up Success Elements● Clarity of purpose, companys mission statement● Large market & rich customers● Focus on a product or a service● How important/valuable is your product/service to your customer● Team is the companys DNA, this should be formed in the first 90 days, “A” class founders attract an “A” class team● Agility will usually help beat-out large companies● Spend only on priorities and maximize profitability● I see that the main success for a start-up is to be an enduring company
  • Achieve Success ElementsBrainstorming Teamwork Time Management
  • Define The Best ToolsFulfill your ambitions with Open Source
  • Recommended Tools #1● Brainstorming, Mind Mapping & Research ● Desktop – Xmind http://xmind.net – Freemind http://freemind.sourceforge.net – ViewYourMind http://sourceforge.net/projects/vym/ – Visual Understanding Environment http://vue.tufts.edu/ – Compendium http://compendium.open.ac.uk/institute/index.htm – Blumind http://blumind.org ● Web based – Mindmeister (Paid) http://mindmeister.com – Bubbl.us http://bubbl.us – Mind42 http://mind42.com – Wisemapping http://wisemapping.com – Dabbleboard http://dabbleboard.com
  • Recommended Tools #2● Teamwork & Project/Time management ● Web based – Google Docs, Google Apps :) – Open Atrium http://openatrium.com – ProjectPier http://projectpier.org – Project2manage http://project2manage.com – Basecamp (Paid) http://basecamp.com – Campfire (Paid) http://campfire.com ● Communications – Spicebird http://spicebird.com – Skype :)