Whitfield consulting twitter presentation for ctct event 7.19.2012

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Why does my Small Business or Non-Profit NEED to be on Twitter?

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Whitfield consulting twitter presentation for ctct event 7.19.2012

  1. 1. Why Does Your Small Business NEED to be on Twitter and What Does it Involve?
  2. 2. “A brand is no longer what we tell the consumer it is – it isContact Information what consumers tell each other it is.” - Scott Cook, Founder of Intuit Hania S. Whitfield Owner / Principal WHITFIELD CONSULTING - Social Business Marketing Media hania.whitfield@gmail.com Facebook.com/WhitfieldConsulting @bizcommunicator http://www.linkedin.com/in/haniawhitfield Pinterest.com/haniasw www.haniawhitfield.com
  3. 3. How many of you think Twitter is silly?
  4. 4. Perception “Cool - coffee w my #BFF at #Starbucks and OMG, I’m following #JustinBieber !”
  5. 5. Reality
  6. 6. Really… What’s the point?  Public, Real time problem solving and customer retention  Opportunity to build good will and personal relationships  Instant Advertising to your interested followers and target audience
  7. 7. “But, We’re Already on Facebook…” Twitter connects you to more fans outside of your Facebook sphere of influence Not all “Tweeps” are on Facebook Gender demographics are a more equal split than Facebook if you need to target more men. Facebook is predominantly used by women.
  8. 8. How do I approach Twitter?Think of Twitter as a neighborhood block party! You don’t know most of the people there. You gravitate toward those with similar interests You learn a little, share a little You chat business on a light level
  9. 9. How do I drive engagement? Post customer testimonials Post in-store pictures of activity Post new product pictures – preferably showing potential usage Post how-tos and tips Spend “table-time” with followers.
  10. 10. Twitter is “Word of Mouth on Steroids” Word of mouth is the oldest and has always been the most effective means of advertising, but can take time… Twitter has taken the speed of word of mouth to extreme levels! Twitter amplifies your other social media platforms
  11. 11. Use the tools Constant Contact provides -Social Share Links
  12. 12. AND…
  13. 13. Zzzooooooooommmm…  Today people want speed in their communications and messaging.  SmartPhone Technology (like a mini-laptop) has provided that speed and encourages even faster means of receiving all types of information.  Consumers can post a request for feedback on products or services and answers come flying in - not possible with Traditional Marketing.
  14. 14. Your Handle, @________, is part of yourbranding… Best: Name of your business (if available) If not, the handle should instantly say who you are or what you do. 8-10 characters average are recommended (15 are allowed)
  15. 15. Place Social Media links front & center! Website Email signature Print media
  16. 16. Advanced Uses Hunt for prospects Expand your network Check on your competition Jump in on trending topics
  17. 17. Use Twitter Home Page Information to helpyou… Download Free: “A Guide to Get Started” Your 1st Step: “ABOUT!”
  18. 18. Make it easy to gain followers  Don’t make people work to share your content – a Tweet button offers convenience for on the spot sharing  Twitter provides convenient user-friendly widgets to increase your exposure  Twitter provides free downloadable logos and icons for a professional look for all your online presence.
  19. 19. “I just don’t have the time!” It’s not all about creating content Repurpose content from your other online sources While planning basic content is important for ongoing results, spontaneity is contagious! If you’re not “in the mood,” that’s the best time to respond to others’ posts and start a conversation. Engagement increases your visibility, too! www.Tweetchat.com Secret weapon! Attend a Tweetchat regularly – great exposure for your http://twebevent.com/ expertise and a great way to pick up new followers!
  20. 20. DOs on outsourcing Do hire people interested in or studying marketing. Social Media IS a marketing program. Do learn which platforms are the most effective for YOUR business. Do consider hiring interns Do expect them to create what is sustainable - that you or a new hire can continue to do. Do expect they keep up with best practices and case studies in social media. And make sure youre learning, too! Do make guidelines on content. No bashing the competition, foul language, political/religious opinions. Do change passwords when they leave!
  21. 21. DON’Ts on outsourcing Dont expect hires to work without guidance. Knowing more about social media doesn’t translate to knowing your business. You still have to provide supervision and training about your business. Dont limit imaginations. With social media, its all about trying something new. So let hires experiment; dont micromanage, but do ask to see results. Dont think this is something any kid can do. Using social media to build your business isnt the same as sharing pictures of a Saturday night bash with your buddies. Dont hire without checking their spelling and grammar abilities. Remember, they will represent YOU and your business.
  22. 22. Social Media Quickstarterhttp://www.socialquickstarter.com/ Start Here for some quick help!
  23. 23. Why is Twitter Successful?“People don’t buy what you do, they buy why you do it.” Simon Sinek, author Start with Why
  24. 24. “A brand is no longer what we tell the consumer it is – it isContact Information what consumers tell each other it is.” - Scott Cook, Founder of Intuit Hania S. Whitfield Owner / Principal WHITFIELD CONSULTING - Social Business Marketing Media hania.whitfield@gmail.com Facebook.com/WhitfieldConsulting @bizcommunicator http://www.linkedin.com/in/haniawhitfield Pinterest.com/haniasw www.haniawhitfield.com

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