b2bgs 2012 Han Gerrits

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Han Gerrits
www.innovationfactory.eu
@innovationfctry

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b2bgs 2012 Han Gerrits

  1. 1. Collaborative Ideation prof.dr.ir. Han Gerrits hoogleraar Vrije Universiteit CEO Innovation Factory @innovationfctry @hangerrits
  2. 2. Front End of Innovation
  3. 3. Innovation Leaders spend 3 to 4 times as much time and effortin the Front End than Innovation FollowersInnovation is a strategic imperative for many companies. The front end of innovation defines the differencebetween leaders and followers: the more ideas, the stricter the selection of ideas, the more results.
  4. 4. What is an Idea Challenge?
  5. 5. How does an IdeaChallenge work?
  6. 6. Example of a typical idea challenge process Weeks 1-4 Weeks 5-10 Weeks 11-13 Definition Preparation Run the Challenge Evaluation Close the LoopInnovation Innovation Board Theme selection Board selects ideas Project Preparation: Communicate for Participation Core team • Definition workshop Announce Monitor selection & Communicate • Communication Idea concept development Results Planning challenge (Event) • Platform ready Idea Challenge Management Prepare Selection PreparationChallenge Challenge Idea Workshop Innovation team Management Training selection / Concept Board development Weekly progress meetings Create , share and enrich ideas Crowd
  7. 7. Prerequisites for anIdea challenge: Core team assembled Real business issue to tackle Higher manager actively involved Communications and IT involved Budget to bring best three ideas to reality
  8. 8. Typical Idea ChallengeQuestions
  9. 9. How can we save costs in our daily operations? What should the next generation of this product look like?How can we make our packaging more sustainable? How will our organisation look like in 2020?
  10. 10. Our View on CollaborativeIdeation
  11. 11. It’s not about just ideas...
  12. 12. Elaborate concepts instead of raw ideas Significant ROI across range of Advanced Idea activities Management Elaborate concepts Basic Idea Management Raw Ideas Suggestion program Benefits Limited to Cost Savings and ‘Small Ideas’ Idea ListInteraction between participants creates more elaborate concepts that take into account all availableknowledge, expertise and implementation issues.
  13. 13. POWER IDEASTOGETHERParticipation is key
  14. 14. CONNECTTHE DOTSSmart Social Software
  15. 15. ONE GLOBALBRAINOn Demand Knowledge
  16. 16. Examples of Our Results
  17. 17. VodafoneOn average 1 innovationimplemented per week
  18. 18. HeinekenInnovation rate (revenueshare of products < 3 years)has grown faster thanexpected and a positiveimpact on employeeengagement
  19. 19. DeltaplanIJsselmeer 2050Employees of a largenumber of organizations gotconnected and created alarge knowledge base in amatter of weeks
  20. 20. PonHigher employeeengagement and a sense ofbelonging to the samecompany worldwide.
  21. 21. Thank you.Questions?han.gerrits@innovationfactory.eu
  22. 22. Have aninnovative eveningwww.innovationfactory.eu

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