It’s still who you know.
Anne Giles Clelland, M.A., M.S.  President, CEO, Founder  Handshake Media, Incorporated, a digital media agency  Founder  ...
Problem People do business with people they know.  These days, how does a company get to know people?  They’re scattered e...
Media Fragmentation People are everywhere.  What’s a company to do? ►  High costs of “being everywhere.”  ►   Not knowing ...
Solution Be on
Media Fragmentation Handshake 2.0 is already everywhere.  We take you with us.  Cost  For retainer clients, Handshake 2.0’...
Solution Populating the Top of Your Company’s Sales Funnel Through Handshake 2.0
<ul><li>How much traffic does your company’s site have now?  </li></ul><ul><li>How much after the implementation of a soci...
Solution – SERP as a Benchmark – A Case Study To demonstrate Handshake 2.0’s social media strategy and execution, in place...
Business Model Handshake2.0’s Clients
<ul><li>Seek national, international and global clients, customers, partners, and vendors for your products, services, and...
Anne Giles Clelland, M.A., M.S.  President, CEO, Founder – Handshake Media, Inc. Founder – Handshake 2.0 •••• Management T...
It’s still who you know... Let’s shake hands, get to know each other, and do business together!  Please  connect  with Han...
It’s still who you know. www.handshake20.com
The Handshake Video
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Handshake 2.0 - Social Media Know-Where, Know-What, Know-How

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Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels, resulting in “word of Handshake” referrals for clients’ companies.

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Handshake 2.0 - Social Media Know-Where, Know-What, Know-How

  1. 1. It’s still who you know.
  2. 2. Anne Giles Clelland, M.A., M.S. President, CEO, Founder Handshake Media, Incorporated, a digital media agency Founder Handshake 2.0
  3. 3. Problem People do business with people they know. These days, how does a company get to know people? They’re scattered everywhere…
  4. 4. Media Fragmentation People are everywhere. What’s a company to do? ► High costs of “being everywhere.” ► Not knowing where to “be.” ► Not knowing what to do once “there.” Problem
  5. 5. Solution Be on
  6. 6. Media Fragmentation Handshake 2.0 is already everywhere. We take you with us. Cost For retainer clients, Handshake 2.0’s fee is a set line item in a company’s marketing budget. Know-how We’re experts in social media strategy and execution. We know where to be, what to do, and how to do it. Solution
  7. 7. Solution Populating the Top of Your Company’s Sales Funnel Through Handshake 2.0
  8. 8. <ul><li>How much traffic does your company’s site have now? </li></ul><ul><li>How much after the implementation of a social media strategy? </li></ul><ul><li>Is a change in site traffic correlated with a change in the number of leads/prospects/customers in your sales funnel? </li></ul><ul><li>When you use keywords related to your products and services in search engines, where is your company listed? First page? No? 68% click a search result within the first page of results… (iProspect). </li></ul>Solution – Site Traffic and Search Engines as Benchmarks
  9. 9. Solution – SERP as a Benchmark – A Case Study To demonstrate Handshake 2.0’s social media strategy and execution, in place of publicizing a client’s product or service, we targeted a health care issue. As you can see, we received a page one Search Engine Results Page (SERP) listing.
  10. 10. Business Model Handshake2.0’s Clients
  11. 11. <ul><li>Seek national, international and global clients, customers, partners, and vendors for your products, services, and processes. </li></ul><ul><li>Have one-time to multi-year customer relationships that require trust-based transactions, from secure online credit card payments, to multi-million dollar mergers. </li></ul><ul><li>Like your headquarters just where they are and plan to expand operations in your current locale. </li></ul>Target Market Handshake 2.0 can be of value to you if you:
  12. 12. Anne Giles Clelland, M.A., M.S. President, CEO, Founder – Handshake Media, Inc. Founder – Handshake 2.0 •••• Management Team: Alexander Edelman, CTO Ken Maready, Corporate Attorney, Hutchison Law Group Jamie Dunn, CPA, Hodges, Jones & Mabry VT KnowledgeWorks Presidents’ Council Team
  13. 13. It’s still who you know... Let’s shake hands, get to know each other, and do business together! Please connect with Handshake 2.0 at www.handshake20.com or… ► on Twitter: @handshake20 ► on Facebook: www.facebook.com/handshake20 ► on YouTube: www.youtube.com/handshake20 ► or just Google us. We’re everywhere. Come join us. Contact Us
  14. 14. It’s still who you know. www.handshake20.com
  15. 15. The Handshake Video
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