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Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
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Starting A Business Presentation For Music Industry 97 2003

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Transcript

  • 1. Starting a Business
    • Ready
      • in the box idea
    • Aim
      • business plan
    • Fire
      • review, refine, then execute
  • 2. Why a Business Plan?
    • Impress your friends?
    • Something to do on the weekend?
    • Professor requires it?
    • To impress investors, lenders, landlords, etc.?
    • To help you figure out what you are doing.
  • 3. Three Weaknesses in New Business Startups
    • Managing customers (marketing and sales)
    • Managing people
    • Managing cash flow
  • 4.  
  • 5.  
  • 6.
    • Table of Contents
    • I. Table of Contents
    • II. Executive Summary
    • III. General Company Description
    • IV. Products and Services
    • V. Marketing Plan
    • VI. Operational Plan
    • VII.Management and Organization
    • VIII.Personal Financial Statement
    • IX. Startup Expenses and Capitalization
    • X. Financial Plan
    • XI. Appendices
    • XII.Refining the Plan
    Business Plan for Start-ups
  • 7. Marketing Plan
    • Market research - Why?
    • Market research - How?
    • Secondary research - published information
      • Industry profiles
      • Trade journals
      • Newspapers, magazines
      • Census data
      • Demographic profiles.
    • Where?
      • Public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.
  • 8. Marketing Plan
    • Market research - Why?
    • Market research - How?
    • Secondary research - published information
      • Industry profiles
      • Trade journals
      • Newspapers, magazines
      • Census data
      • Demographic profiles.
    • Where?
      • Public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.
    • Primary research - gathering your own data
      • Traffic count at a proposed location,
      • Yellow pages to identify competitors,
      • Surveys or focus-group interviews
      • How to books
    • Be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.
  • 9. Marketing Plan
    • Product
      • Features and Benefits
    • Customers
    • Competition
    • Niche
    • Strategy
    • Promotion
    • Promotional Budget
    • Pricing
    • Proposed Location
    • Distribution Channels
    • Sales Forecast
  • 10. Financial Plan
    • Startup Expenses and Capitalization
    • 12-Month Profit and Loss Projection
    • Four-Year Profit Projection
    • Projected Cash Flow
    • Opening Day Balance Sheet
    • Break-Even Analysis
  • 11. Last Piece of Advice
    • You don’t have to fill in all the blanks
    • Better a good well thought out plan than a large document
    • The plan is for you! Enjoy the journey.

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