CRE-015-商業創新與創業組知識地圖Ppt

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CRE-015-商業創新與創業組知識地圖Ppt

  1. 1. 商業創新與創業 召集人:溫肇東老師 研究員:林月雲老師 張寶芳老師 許牧彥老師 劉文卿老師
  2. 2. Timmons Model of the Entrepreneurial Process Communication Opportunity Resources Business plan Fits and gaps Ambiguity Exogenous forces Creativity Leadership Team Capital market context Uncertainty
  3. 3. Timmons Model of the Entrepreneurial Process Communication 先前知識洞察 傳播與媒介創新 Opportunity Resources Business plan Fits and gaps Ambiguity Exogenous forces 教育創新與創造力 Creativity Leadership 知識與產業創新 意會 Team Uncertainty Capital market context Founder adjust the 社會與文化事業創新-全部 balance
  4. 4. A four dimension model of service innovation Market Business intelligence intelligence New Service New Client Marketing Concept Interface (Dimension 1) (Dimension 2) Knowledge of the Knowledge of the characteristics of exiting and Characteristics of actual and Tech- competing services potential clients (market nological (business intelligence) intelligence) Options (Dimension 4) New Service Delivery System (Dimension 3) Capabilities, skills & attitude of exiting and competing service workers (Human Resource Management)
  5. 5. A four dimension model of service innovation Market Business 產業知識 intelligence 傳播與媒介創新 intelligence New Client 市場與顧客深 New Service Marketing Interface 刻知識 Concept (Dimension 2) (Dimension 1) Knowledge of the Knowledge of the characteristics of Tech- Characteristics of exiting and competing nological actual and potential services (business Options clients (market (Dimension 4) intelligence) intelligence) New Service 知識與產業創新 ---全部 社會與文化事業創新 ---全部 Delivery System (Dimension 3) Capabilities, skills & attitude of exiting and competing service 教育創新與創造力 workers (Human Resource Management)
  6. 6. Creator、Producer & Market Navigator 引領及育成創作品成為暢銷品 Produce Creator Market r Marketer Guardian 提供創作者較佳的創作環境 建構使作品 受歡迎的環境氛圍
  7. 7. Creator、Producer & Market 4、將創意推薦給市場 Market 3、挖掘素質良好的創意 Produce r Creator 1、找出未被滿足的題材 (articulation) 2、著重在未被滿足的好題材, 或是配合需求來選擇對的創意團隊
  8. 8. 創新教育的三層面 精神(ship) 行為(behavior) 文化(ism)
  9. 9. 研究問題 創業機會的發現與辨識(discovery, recognition,  identification, articulation) 創業資源(人才、財務、技術)的動員(marshalling,  mobilization, accusation)和取得 創業團隊的運作與能耐的構築  人力資源與經驗,訓練(認知、體驗) 
  10. 10. 研究問題 先前知識對創新的影響(priknowledge, social  network) 營運(交易)模式的創新與演化  創新商業模式(innovation business model, new  service delivery)
  11. 11. 近期具體研究計畫 知識密集技術服務業的創新服務公司可行性  點子銀行(創意加值平台)建構 
  12. 12. 其他領域問題 教育創新與創造力  IVA經驗分享  創新營活動  知識與產業創新  日本經驗分享 
  13. 13. 其他領域問題 傳播與媒介創新  數位內容產業  媒介創新與內容   發展與限制  國內市場與國際化 社會與文化事業創新  服務業的特性  Four Dimensions  營利與非營利  非營利事業模式創新與創業 

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