Webinar Recording - Man vs Machine: The Automation Debate


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Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin.

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  • Webinar Recording - Man vs Machine: The Automation Debate

    1. 1. #thinkppc #ThinkPPC Exchange Man vs. Machine – The PPC Automation Debate HOSTED BY:
    2. 2. #thinkppc Presenters • Sean Quadlin (Host) – Senior Account Manager @ Hanapin – Blogger at PPC Hero – @SeanQuadlin • Matt Van Wagner – President – Find Me Faster – @mvanwagner • Neil Sorenson – Founder – Legendary Search Marketing – @iNeils
    3. 3. #thinkppc The Topic Man vsMachine
    4. 4. #thinkppc Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions.
    5. 5. #thinkppc Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
    6. 6. #thinkppc Live Poll Question #2 How do you manage your account(s)? #thinkppc a) I manage it myself. b) I’m part of a team that manages it. c) I outsource my account management. d) I’m rethinking how my account is managed.
    7. 7. #thinkppc To Start What will man vs machine mean for our discussion?
    8. 8. #thinkppc Discussion Point One Machines are better at managing bids than people.
    9. 9. #thinkppc Discussion Point Two Manual reporting better serves a client's needs than automated reporting
    10. 10. #thinkppc Discussion Point Three Ads can best be managed by machines
    11. 11. #thinkppc Discussion Point Four No machine could ever end a test like a human could.
    12. 12. #thinkppc Discussion Point Five Keyword additions (for either account expansion or negative keywords) are better when done by a machine
    13. 13. #thinkppc Discussion Point Six A machine will never understand the competition like a person would
    14. 14. #thinkppc Bonus Round! Switch positions. Neil, what's one thing a person will do better? Matt, what's one thing a machine will do better?
    15. 15. #thinkppc Live Q&A Time!
    16. 16. #thinkppc Need Help? Would you like help with your PPC accounts and management? I’m interested in: o PPC Management: We handle the day-to-day management of your PPC account. o Account Audit: We review your account for optimizations. o PPC Retainer: We handle only specific needs within your account. o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
    17. 17. #thinkppc Have more questions? Thank you for attending our #thinkppc webinar! • Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com