Turbocharge your scripts webinar ms final
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Turbocharge your scripts webinar ms final

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Webinar describing the utility of modified scripts

Webinar describing the utility of modified scripts

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Turbocharge your scripts webinar ms final Turbocharge your scripts webinar ms final Presentation Transcript

  • HOSTED BY: Turbocharge Your Account with Modified Scripts #thinkppc
  • Presenters • Jacob Fairclough – Account Manager at Hanapin Marketing – Blogger at PPC Hero – @RealSecretJake • Eric Couch – Senior Account Manager at Hanapin Marketing – Blogger at PPC Hero – @ecouch11 #thinkppc
  • Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc
  • Topic Turbocharge Your Account With Modified Scripts Get exclusive access to today’s scripts on PPC Hero Pro with our extended trial code at the end of the webinar! (Extended from 7 days to 30 days!) #thinkppc
  • Live Poll Question #1 What has been your favorite automation tool in 2013? #thinkppc A. B. C. D. AdWords Scripts Automated Rules VBA/Macros Other third party tools #thinkppc
  • Live Poll Question #2 Based on your experience do you plan on using automated solutions? #thinkppc A. More in the future B. Less in the future C. About the same amount in the future #thinkppc
  • Introduction to AdWords Scripts • Based on the popular JavaScript language. • Allows you to customize code to automatically make changes or pull data. • Used for: – Reporting – Bid/Budget Changes – New Ads and Ad Groups – And so much more. #thinkppc
  • Where to Find AdWords Scripts #thinkppc
  • Script #1: Create a New Text Ad • Original Script • Ads are pretty standard and are a great place to start automation. • This could save you anywhere from 15 minutes to an hour. • Additionally, you can use scripts to tag your URLs with custom parameters. #thinkppc
  • What Changes? • Instead of using an ad group, lets select by campaign. • Better yet, for those of us who love using labels, we can sort by those too. • This will require us to change our selector near the top of the script. #thinkppc
  • Script #2: Add New Metrics to the Keyword Performance Report • Original Script • This script pulls keyword data and segments it by quality score and average position. • This shows how performance varies as these metrics change. • This will save you 15 minutes over completing the task manually in excel. Better yet, you can run it as many times as you want in the future. #thinkppc
  • What Changes? • First, we need to change our header settings in the file. If we don’t add additional columns, our data won’t have anywhere to go. • Second we need to calculate and grab the new data, conversions and conversion rate. #thinkppc
  • Script #3: Campaign Copier • Copies the content of one campaign into another campaign. • This can save a few minutes to hours, especially for very large campaigns or those that require a lot of changes. • Example uses, splitting campaigns out into different match types and labeling ad groups. #thinkppc
  • What Changes? • Like the ad creator, we will change the selector. • Second, we will make use to labels to let us know what parts have been successfully copied. This is very helpful for large operations. #thinkppc
  • Script #4: Pause Ad Groups with Declining Stats • Original Script • This script pauses an ad group based on the past three weeks of data. If metrics continue to decline over time, the script pauses the ad group. • This can save you time by automatically removing poor performing parts of your account. • This can save over 30 minutes in any week, depending on the size of the account. #thinkppc
  • What Changes? • CTR is great but what about conversions, the ultimate goal? • If my traffic continues to rise but I’m not getting conversions, I’m just wasting money. • Let’s set up a system to check in on conversions and pause those groups as needed. #thinkppc
  • What Else is Possible? • Create reports using Google Spreadsheets and Google Charts. • Automate simple account checks for major performance changes. • Customizable bid rules. • You can get very adventurous and automate keyword mining in SQR’s using AWQL. #thinkppc
  • Live Poll Question #3 Would you like to receive… A. Free Solutions Blueprint (Account Assessment) for Paid Search accounts over 20k/mo in Adspend. B. An Extended Free Trial of PPC Hero Pro for 30 Days (extended from 7 days to 30 days for webinar attendees only) Offer expires 10/30/2013. Use code: PPCHeroPro57638291 C. Both D. Neither #thinkppc
  • Live Q&A Time! #thinkppc
  • Have more questions? Thanks for attending our webinar! #thinkppc • Get all of these scripts free on PPC Hero Pro with our extended Trial (Extended from 7 days to 1 month) Offer Valid until 10/30/2013. Use this code: PPCHeroPro57638291 • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc