#Thinkppc - 8 Ways PPC Automation Will Save Your Life
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Transcript

  • 1. Special Edition #ThinkPPC – 8 Ways PPC Automation Will Change Your Life #thinkppc Today
  • 2. Presenters • Sam Owen (Host) – Senior Account Manager at Hanapin – Blogger at PPC Hero – @SamOwenPPC • KyeMou – Senior Product Marketing Manager at Marin Software – @moukye • Larry Kim – Founder and CTO at Wordstream – @larrykim #thinkppc
  • 3. The Topic 8 Ways PPC Automation Will Change Your Life - Today Man vsMachine #thinkppc
  • 4. Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc
  • 5. Live Poll Question #1 How long have you been in PPC? #thinkppc A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc
  • 6. Automated Reporting Are we truly wasting time by pulling reports or is it valuable to our work? How far can we take automated reporting without affecting the quality of our work? #thinkppc
  • 7. Automated Bidding Why should I pay for bid automation tools when I have the Google Conversion Optimizer and bid rules in AdWords? Where does AdWords Scripts leave the future for expensive automation platforms? #thinkppc
  • 8. Automated Keyword Research How much of my keyword research can I automate? How can a computer judge the meaning behind keywords when doing things like negative keyword additions? #thinkppc
  • 9. Automated Ad Testing What parts of ad testing can we automate at the moment? Does the human element to ad testing ensure the survival of the account manager, or will even creative writing be automated? #thinkppc
  • 10. Round up: 8 Ways Automation Will Change Your Life * Save Time * Fewer Mistakes * Smarter Changes * Get More Work Done * Focus On The Strategy Not the Lever Pulling * Better Boss/Client Communication * Make Your Job Redundant? * Free Up Your Vacation Time #thinkppc
  • 11. Polls Question #2 Special Offers: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o Early Bird Hero Conf Discount: Save $100 on your Hero Conf general registration. o Both o Neither #thinkppc
  • 12. Live Q&A Time! #thinkppc
  • 13. Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Don’t miss your chance to save $100. Hero Conf 2014 Early Bird pricing ends tomorrow at Midnight! https://register.heroconf.com • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc