#Thinkppc - 8 Ways PPC Automation Will Save Your Life
#ThinkPPC – 8 Ways PPC
Automation Will Change Your Life #thinkppc
• Sam Owen (Host)
– Senior Account Manager at Hanapin
– Blogger at PPC Hero
– Senior Product Marketing Manager at
• Larry Kim
– Founder and CTO at Wordstream
8 Ways PPC Automation Will
Change Your Life - Today
Join the conversation
Include the hashtag#thinkppcin your Twitter tweets.
Or use the webinar question box to send us questions.
Live Poll Question #1
How long have you been in PPC?
Less than 1 year
Are we truly wasting time by pulling
reports or is it valuable to our work?
How far can we take automated
reporting without affecting the
quality of our work?
Why should I pay for bid automation tools when I have the
Google Conversion Optimizer and bid rules in AdWords?
Where does AdWords Scripts
leave the future for expensive
Automated Keyword Research
How much of my keyword research
can I automate?
How can a computer judge
the meaning behind
keywords when doing things
like negative keyword
Automated Ad Testing
What parts of ad testing can we
automate at the moment?
Does the human element to
ad testing ensure the survival
of the account manager, or
will even creative writing be
Round up: 8 Ways Automation Will Change Your Life
* Save Time
* Fewer Mistakes
* Smarter Changes
* Get More Work Done
* Focus On The Strategy Not
the Lever Pulling
* Better Boss/Client
* Make Your Job Redundant?
* Free Up Your Vacation Time
Polls Question #2
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o Early Bird Hero Conf Discount: Save $100 on your Hero Conf
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