Man vs Machine
Taming the Beast:
Large Account Ad Testing
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.
Live Poll Question #1
How long have you been in PPC?
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
Live Poll Question #2
How do you manage your account(s)?
a) I manage it myself.
b) I’m part of a team that manages it.
c) I outsource my account management.
d) I’m rethinking how my account is managed.
Ad Testing: Large Accounts
How do we deploy and track large scale
tests on large accounts?
Is templated copy the best way to go?
Ad Testing: Statistical Significance
When calculating statistical
significance, how in depth do you
go with string tests?
How do we maintain custom-
tailored ads on a large scale? Is it
Ad Testing: Image Ads
With image ads do you test for ad sizes?
Are there any other ad testing specifics that
apply to the Google Display Network?
Ad Testing: Device Strategies
How do you deal with cross-device performance?
Where does Tablet fit in?
Ad Testing: Brand Ads
What are the differences between a good brand
ad, and a good non-brand ad?
How does this factor into your testing?
Ad Testing: Losers!
How do you track
losing ads so you
use them again?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the day-to-day management of
your PPC account.
o Account Audit: We review your account for optimizations.
o PPC Retainer: We handle only specific needs within your
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
Have more questions?
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