#Think PPC Exchange: Taming the Beast: Ad Testing for Large Accounts


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Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore.

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  • For example, if you have one ad that wins overall, but in some ad groups it is significantly worse, do you just trust the overall data or do you show whichever ad won at the ad group level?
  • I look at Computer and Mobile but Tablet seems to be the odd man out. Do you combine tablet + computers before judging?
  • What have you seen work well for brands Brad? What do you think about TM, Registered and Copyright symbols? Do you just put the brand name in the title?
  • Kayla
  • #Think PPC Exchange: Taming the Beast: Ad Testing for Large Accounts

    1. 1. #thinkppc #ThinkPPC Exchange Taming the Beast: Ad Testing for Large Accounts HOSTED BY:
    2. 2. #thinkppc Presenters Sam Owen – Account Manager – Hanapin Marketing @SamOwenPPC Brad Geddes – Author, Speaker, Marketing Consultant – Founder of Certified Knowledge @bgtheory
    3. 3. #thinkppc The Topic Man vs Machine Taming the Beast: Large Account Ad Testing
    4. 4. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.
    5. 5. #thinkppc Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
    6. 6. #thinkppc Live Poll Question #2 How do you manage your account(s)? #thinkppc a) I manage it myself. b) I’m part of a team that manages it. c) I outsource my account management. d) I’m rethinking how my account is managed.
    7. 7. #thinkppc Ad Testing: Large Accounts How do we deploy and track large scale tests on large accounts? Is templated copy the best way to go?
    8. 8. #thinkppc Ad Testing: Statistical Significance When calculating statistical significance, how in depth do you go with string tests? How do we maintain custom- tailored ads on a large scale? Is it possible?
    9. 9. #thinkppc Ad Testing: Image Ads With image ads do you test for ad sizes? Are there any other ad testing specifics that apply to the Google Display Network?
    10. 10. #thinkppc Ad Testing: Device Strategies How do you deal with cross-device performance? Where does Tablet fit in?
    11. 11. #thinkppc Ad Testing: Brand Ads What are the differences between a good brand ad, and a good non-brand ad? How does this factor into your testing?
    12. 12. #thinkppc Ad Testing: Losers! How do you track losing ads so you don't accidentally use them again?
    13. 13. #thinkppc Need Help? Would you like help with your PPC accounts and management? I’m interested in: o PPC Management: We handle the day-to-day management of your PPC account. o Account Audit: We review your account for optimizations. o PPC Retainer: We handle only specific needs within your account. o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
    14. 14. #thinkppc Live Q&A Time!
    15. 15. #thinkppc Have more questions? Thank you for attending our #thinkppc webinar! • Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com