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Reporting. It's the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we're doing, whether we're succeeding or staying flat, and what we should focus on, in nine different ways. On the other hand, it's time-consuming, it doesn't actually produce results in and of itself, and it gives our client or boss nine different ways to say "do better."
Luckily, there are plenty of ways to optimize your reporting to get better, faster results without going crazy. Join experts from Hanapin Marketing as they detail best practices and personal lessons learned for how to create dynamite, actionable reports.
You'll get expert-level PPC tips like:
Which of the most common reporting tactics actually hide performance in other ways?
How can you take the end result (conversions) and work backwards to discover how to get more of them?
What are the things that should always be measured, but almost never are?
Reclaim your time (and maybe your sanity) -- learn how to increase efficiency from the pros!
Clipping is a handy way to collect important slides you want to go back to later.