Webinar

#ThinkPPC Exchange
Strategic Metrics: What Matters and What
doesn’t
#thinkppc
Presenters
• Kayla Kurtz
– Senior DigitalAdvisorat Hanapin
– Blogger at PPC Hero
– @one800kayla

• Jeff Baum
– Senior Acco...
The Topic

Strategic Metrics:
What Matters and What doesn’t

#thinkppc
Join the conversation
•

Include the hashtag#thinkppcin your Twitter tweets.

•

Or use the webinar question box to send u...
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A.
B.
C.
D.

Less than 1 year
1-3 years
3-5 years
5+ years
...
Live Poll Question #2
How do you manage your account(s)?
#thinkppc
a)
b)
c)
d)

I manage it myself.
I’m part of a team tha...
Metrics: Discussion Point 1

Is Quality Score really so
important? How can this metric be
used to shape account strategy?
...
Metrics: Discussion Point 2
Why is it so important to focus on Cost-PerLead or Cost-Per-Acquisition metrics?

When do you ...
Metrics: Discussion Point3

Why is Impression
Share so important?
Is Impression Share
really a strategic
metric?

#thinkpp...
Metrics: Discussion Point4

How often should
average CPC or average
position be included in
top-reported metrics?

#thinkp...
Metrics: Discussion Point5

How valuable is the View Through
Conversion metric? Are there any
useful takeaways from this m...
Metrics: Discussion Point6

How do you know when it's
time to shift your metric focus
or strategy?

#thinkppc
Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the d...
Live Q&A Time!

#thinkppc
Have more questions?
Thank you for attending our #thinkppc webinar!

•

Get a free Solutions Blueprint from Hanapin Market...
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Strategic Metrics: What Matters in Digital Marketing (and what doesn't)

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Join us as we discuss strategic metrics for digital advertising. Learn what you should and should not focus on when analyzing your data.

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  • Kayla
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  • Strategic Metrics: What Matters in Digital Marketing (and what doesn't)

    1. 1. Webinar #ThinkPPC Exchange Strategic Metrics: What Matters and What doesn’t #thinkppc
    2. 2. Presenters • Kayla Kurtz – Senior DigitalAdvisorat Hanapin – Blogger at PPC Hero – @one800kayla • Jeff Baum – Senior Account Manager at Hanapin – Blogger at PPC Hero – @jeffbaum71 #thinkppc
    3. 3. The Topic Strategic Metrics: What Matters and What doesn’t #thinkppc
    4. 4. Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc
    5. 5. Live Poll Question #1 How long have you been in PPC? #thinkppc A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc
    6. 6. Live Poll Question #2 How do you manage your account(s)? #thinkppc a) b) c) d) I manage it myself. I’m part of a team that manages it. I outsource my account management. I’m rethinking how my account is managed. #thinkppc
    7. 7. Metrics: Discussion Point 1 Is Quality Score really so important? How can this metric be used to shape account strategy? #thinkppc
    8. 8. Metrics: Discussion Point 2 Why is it so important to focus on Cost-PerLead or Cost-Per-Acquisition metrics? When do you need to measure beyond CPL/CPA? #thinkppc
    9. 9. Metrics: Discussion Point3 Why is Impression Share so important? Is Impression Share really a strategic metric? #thinkppc
    10. 10. Metrics: Discussion Point4 How often should average CPC or average position be included in top-reported metrics? #thinkppc
    11. 11. Metrics: Discussion Point5 How valuable is the View Through Conversion metric? Are there any useful takeaways from this metric? #thinkppc
    12. 12. Metrics: Discussion Point6 How do you know when it's time to shift your metric focus or strategy? #thinkppc
    13. 13. Need Help? Would you like help with your PPC accounts and management? I’m interested in: o PPC Management: We handle the day-to-day management of your PPC account. o Account Audit: We review your account for optimizations. o PPC Retainer: We handle only specific needs within your account. o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). #thinkppc
    14. 14. Live Q&A Time! #thinkppc
    15. 15. Have more questions? Thank you for attending our #thinkppc webinar! • Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc
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