Mobile PPC
Driving & Converting Mobile Traffic
Jeff Allen
Account Director
jeff.allen@hanapinmarketing.com

Toronto | June...
Toronto | June 11–13, 2012 | #sesto

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

What to do with tablets
• Treat like desktop, for now.

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

Should you care about feature phones?
Yes.
• They are anything that isn’t a Smart Pho...
Toronto | June 11–13, 2012 | #sesto

Create experiences engineered for mobile that are...
oddly useful.

Your logo here

@...
Toronto | June 11–13, 2012 | #sesto

Desktop

Vs.

Mobile

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

First crack at a mobile optimized site

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

First crack at a mobile optimized site

First mobile site performed
3x worse than des...
Toronto | June 11–13, 2012 | #sesto

For this client, mobile experience meant direct

Your logo here

@jeffallenUT
Toronto | June 11–13, 2012 | #sesto

For this client, mobile experience meant direct

Results of new mobile site
• 10% imm...
Toronto | June 11–13, 2012 | #sesto

Mobile investment has paid off
• After 7 months of testing and iterating mobile
• 18%...
Toronto | June 11–13, 2012 | #sesto

Segment by audience
Toronto | June 11–13, 2012 | #sesto

Sign in with Twitter of Connect with Facebook
Toronto | June 11–13, 2012 | #sesto

Use location!
Toronto | June 11–13, 2012 | #sesto

Engage via text
• Instead of call us or fill out contact form, “text with representat...
Toronto | June 11–13, 2012 | #sesto

Thank you!
More mobile resources are available at www.PPCHero.com

Jeff Allen
Account...
Upcoming SlideShare
Loading in …5
×

Mobile PPC: Driving & Converting Mobile Traffic - Jeff Allen at SES Toronto

192
-1

Published on

Jeff Allen at SES Toronto

June 11-13, 2012
Toronto, CA

Topic: Strategies for Mobile PPC

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
192
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile PPC: Driving & Converting Mobile Traffic - Jeff Allen at SES Toronto

  1. 1. Mobile PPC Driving & Converting Mobile Traffic Jeff Allen Account Director jeff.allen@hanapinmarketing.com Toronto | June 11–13
  2. 2. Toronto | June 11–13, 2012 | #sesto Your logo here @jeffallenUT
  3. 3. Toronto | June 11–13, 2012 | #sesto Your logo here @jeffallenUT
  4. 4. Toronto | June 11–13, 2012 | #sesto @jeffallenUT
  5. 5. Toronto | June 11–13, 2012 | #sesto What to do with tablets • Treat like desktop, for now. Your logo here @jeffallenUT
  6. 6. Toronto | June 11–13, 2012 | #sesto Should you care about feature phones? Yes. • They are anything that isn’t a Smart Phone. • 63% market share in 2011 for U.S. (Sarah Perez, techcrunch.com) Technical Requirements • Text ads 12-18 characters • Image ads 6:1 aspect ratio (max 7.5k) 4:1 aspect ratio (max 7.5k) • Website XHTML, CHTML, WML Your logo here @jeffallenUT
  7. 7. Toronto | June 11–13, 2012 | #sesto Create experiences engineered for mobile that are... oddly useful. Your logo here @jeffallenUT
  8. 8. Toronto | June 11–13, 2012 | #sesto Desktop Vs. Mobile Your logo here @jeffallenUT
  9. 9. Toronto | June 11–13, 2012 | #sesto First crack at a mobile optimized site Your logo here @jeffallenUT
  10. 10. Toronto | June 11–13, 2012 | #sesto First crack at a mobile optimized site First mobile site performed 3x worse than desktop! Your logo here @jeffallenUT
  11. 11. Toronto | June 11–13, 2012 | #sesto For this client, mobile experience meant direct Your logo here @jeffallenUT
  12. 12. Toronto | June 11–13, 2012 | #sesto For this client, mobile experience meant direct Results of new mobile site • 10% immediate jump in CR • 373% long-term increase in CR • Justified a 3x increase in investment in mobile Your logo here @jeffallenUT
  13. 13. Toronto | June 11–13, 2012 | #sesto Mobile investment has paid off • After 7 months of testing and iterating mobile • 18% of all leads come from mobile devices • 33% higher conversion rate than desktop • Near identical CPL as desktop Your logo here @jeffallenUT
  14. 14. Toronto | June 11–13, 2012 | #sesto Segment by audience
  15. 15. Toronto | June 11–13, 2012 | #sesto Sign in with Twitter of Connect with Facebook
  16. 16. Toronto | June 11–13, 2012 | #sesto Use location!
  17. 17. Toronto | June 11–13, 2012 | #sesto Engage via text • Instead of call us or fill out contact form, “text with representative right now!” Your logo here @jeffallenUT
  18. 18. Toronto | June 11–13, 2012 | #sesto Thank you! More mobile resources are available at www.PPCHero.com Jeff Allen Account Director Hanapin Marketing jeff.allen@hanapinmarketing.com Your logo here
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×