PPC Hero and Crazy Egg’s Live Landing Page Critique

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In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t.

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  • Trust can come from more than just logos – a clean, well designed site makes people think that it is professional rather than a scam
  • PPC Hero and Crazy Egg’s Live Landing Page Critique

    1. 1. #thinkppc & HOSTED BY: Live Landing Page Critique
    2. 2. #thinkppc Presenters • Neil Patel – Co-founder of CrazyEgg and KISSmetrics – Helps companies like Amazon, AOL, GM, HP and Viacom grow their revenue – Find his blog at http://www.quicksprout.com • Sam Owen – Account Manager/CRO Specialist at Hanapin Marketing – Blogger at PPC Hero
    3. 3. #thinkppc Live Landing Page Clinic A dive into the landing pages you submitted for us! • What we like • What we don’t like • Things you can test • Note: Quick clarification on terminology –Conversion Rate Optimization, Landing Page, CRO, LPO
    4. 4. #thinkppc Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions.
    5. 5. #thinkppc Live Poll Question #1 What is your primary job role? #thinkppc a. Web Design b. Web Development c. Online Marketing – PPC/SEO/Email d. Management e. Other
    6. 6. #thinkppc Live Poll Question #2 How do you manage your Conversion Rate Optimization? #thinkppc a. We don’t do any CRO b. I manage it myself c. I’m part of a team that manages it d. I outsource my CRO work e. I’m rethinking how my CRO is managed
    7. 7. #thinkppc What is Landing Page Optimization? • Testing • Testing some more • Finding out what worked from your tests • Testing that Analyze Test Optimize Test
    8. 8. #thinkppc Analysis • Qualitative Reviews – Ask yourself ‘What am I looking for?’ – Does your page contain everything it needs? – Does this page appeal to the stage of the buying cycle my customers are at? • User Testing – Yourself, coworkers, friends & family – Tools like usertesting.com • Analytics Platforms – Heat Maps – Conversion Funnel – In-Page Analytics – Time on site, Bounce Rate etc. • Segment your results – New vsReturning, Location, Traffic Source
    9. 9. #thinkppc A great landing page • No ‘one size fits all’ solution • Ingredients to include – Offer – Strong call to action – Proof – Give them a compelling reason to buy / sign up – Trust – Show your site is not a scam – Few obstacles – make your form or cart easy to use – Images – make it really obvious what they are buying and let them see it clearly • Get rid of clutter that doesn’t help any of these things Don’t let your Landing Page show up on this show!
    10. 10. #thinkppc Live Landing Page Clinic Time!
    11. 11. #thinkppc Need Help? Would you like help with either CRO or PPC management? I’m interested in: a.) 60 Day FREE Trial of Crazy Egg d.) More information on PPC & CRO Management with Hanapin: We handle the day-to-day management of your PPC account — Including premium CRO management.
    12. 12. #thinkppc Have more questions? Thank you for attending Our Live Landing Page Critique! #thinkppc • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com

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