Attaining Front Page Rankings with SEO


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Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.

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Attaining Front Page Rankings with SEO

  1. 1. Attaining Front Page Rankings with SEO Get Your MBO / October 14, 2008
  2. 2. <ul><li>Competitive research </li></ul><ul><li>Keyword research </li></ul><ul><li>Keyword selection </li></ul><ul><li>Title tags </li></ul><ul><li>Meta descriptions </li></ul><ul><li>Body content </li></ul>Basic SEO Techniques – Months 1-3 Slide
  3. 3. <ul><li>Why and how to develop site maps </li></ul><ul><li>Why and how to cross link </li></ul><ul><li>Why and how to solve indexing issues </li></ul><ul><li>Why and how to track “engagement” analytics </li></ul><ul><li>Why and how to find “content gaps” </li></ul><ul><li>Why and how to generate linking opportunities </li></ul><ul><li>Why and how to use social media </li></ul><ul><li>Why and how to edit and optimize specific pages </li></ul>Advanced SEO Techniques – Month 4+ Slide
  4. 4. <ul><li>Notes refer to slide numbers </li></ul><ul><li>Every technique includes the “why” and the “how” (WH2) </li></ul><ul><li>Ask yourself, “How *well* am I implementing this technique?” </li></ul>Three IMPORTANT Notes Slide
  5. 5. WH2 Develop Site Maps <ul><li>W: Users and search engines </li></ul><ul><li>H2: </li></ul><ul><ul><li>Build HTML version and XML version </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Submit to Google Webmaster Tools </li></ul></ul><ul><ul><li>Submit to Yahoo! Site Explorer </li></ul></ul>Slide
  6. 7. WH2 Cross Link <ul><li>W: Engage your readers, links are votes </li></ul><ul><li>H2: </li></ul><ul><ul><li>Which pages “answer questions” using other pages? </li></ul></ul><ul><ul><li>Which pages are related to other pages? </li></ul></ul><ul><ul><li>Which pages are most important? </li></ul></ul><ul><ul><li>Which pages might your readers be interested in? </li></ul></ul>Slide
  7. 8. Increase References to Other Pages Slide
  8. 9. WH2 Solve Indexing Issues <ul><li>W: No index = no rank </li></ul><ul><li>H2: </li></ul><ul><ul><li>Pages with > 100 unique links to other pages on the site </li></ul></ul><ul><ul><li>Pages buried > 3 clicks/links from the home page </li></ul></ul><ul><ul><li>Pages requiring a session ID or cookie to enable navigation </li></ul></ul><ul><ul><li>Pages accessible only via a form and submit button </li></ul></ul><ul><ul><li>Pages accessible only via a drop-down menu </li></ul></ul><ul><ul><li>Pages accessible only via a search box </li></ul></ul><ul><ul><li>Pages blocked purposefully via robots.txt </li></ul></ul><ul><ul><li>Pages requiring a login </li></ul></ul><ul><ul><li>Hat tip to SEOmoz! </li></ul></ul>Slide
  9. 10. Stop Characters <ul><li>Characters in the URL such as & or = or % </li></ul>Slide
  10. 11. Framed Pages <ul><ul><li>Framed pages can cause confusion about which pages to rank </li></ul></ul>Slide
  11. 12. WH2 Track “Engagement” Analytics <ul><li>W: Are you on the right path? </li></ul><ul><ul><li>“ Chris argues that ‘engagement’ is not a measurable ROI measure for business. You have to apply the results to the bottom line!” – Hat tip to Doug Karr! </li></ul></ul><ul><li>H2: </li></ul><ul><ul><li>Page views per visit </li></ul></ul><ul><ul><li>Bounce rate </li></ul></ul><ul><ul><li>Time on site </li></ul></ul><ul><ul><li>Subscribers/comments (if a blog) </li></ul></ul><ul><li>Blog Indiana presentation </li></ul><ul><ul><li>Leave a card or email </li></ul></ul>Slide
  12. 13. WH2 Find “Content Gaps” <ul><li>W: Engage your readers further, rank for additional keywords </li></ul><ul><li>H2: </li></ul><ul><ul><li>Look at pages with high bounce rate </li></ul></ul><ul><ul><li>Ask yourself what other content could help paint a clearer picture </li></ul></ul><ul><ul><li>Look at long tail keywords </li></ul></ul>Slide
  13. 14. WH2 Generate Linking Opportunities <ul><li>W: Links are votes and the more votes, the more “Google juice” </li></ul><ul><li>H2: </li></ul><ul><ul><li>1 on 1 emails </li></ul></ul><ul><ul><li>Directory submissions </li></ul></ul><ul><ul><li>Cornerstone content </li></ul></ul><ul><ul><li>Regular/consistent content </li></ul></ul><ul><ul><li>Link bait </li></ul></ul>Slide
  14. 15. WH2 Use Social Media <ul><li>W: Influence the influencers, engage your readers, and get profile links </li></ul><ul><li>H2: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Face-to-Face </li></ul></ul>Slide
  15. 17. WH2 Edit and Optimize Specific Pages <ul><li>W: Not ranking high for a keyword but should be or need to start ranking for other keywords </li></ul><ul><li>H2: </li></ul><ul><ul><li>Update title tag, meta description, header tags, body content, in-bound anchor text </li></ul></ul><ul><ul><li>Persistent footer with contact information </li></ul></ul><ul><ul><li>Combine pages and use 301 redirects </li></ul></ul>Slide
  16. 18. Action Items <ul><li>Ask yourself, “How *well* am I implementing these techniques?” </li></ul><ul><li>Implement 1 technique to start or improve. Just 1. Only 1. This week. </li></ul><ul><li>Blog Indiana *and/or* IU SEO presentations - leave a card or email </li></ul>Slide
  17. 19. Our Websites: