Attaining Front Page Rankings with SEO
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Attaining Front Page Rankings with SEO

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Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.

Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.

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    Attaining Front Page Rankings with SEO Attaining Front Page Rankings with SEO Presentation Transcript

    • Attaining Front Page Rankings with SEO Get Your MBO / October 14, 2008
      • Competitive research
      • Keyword research
      • Keyword selection
      • Title tags
      • Meta descriptions
      • Body content
      Basic SEO Techniques – Months 1-3 Slide
      • Why and how to develop site maps
      • Why and how to cross link
      • Why and how to solve indexing issues
      • Why and how to track “engagement” analytics
      • Why and how to find “content gaps”
      • Why and how to generate linking opportunities
      • Why and how to use social media
      • Why and how to edit and optimize specific pages
      Advanced SEO Techniques – Month 4+ Slide
      • Notes refer to slide numbers
      • Every technique includes the “why” and the “how” (WH2)
      • Ask yourself, “How *well* am I implementing this technique?”
      Three IMPORTANT Notes Slide
    • WH2 Develop Site Maps
      • W: Users and search engines
      • H2:
        • Build HTML version and XML version
        • http://gsitecrawler.com/
        • Submit to Google Webmaster Tools
        • Submit to Yahoo! Site Explorer
      Slide
    •  
    • WH2 Cross Link
      • W: Engage your readers, links are votes
      • H2:
        • Which pages “answer questions” using other pages?
        • Which pages are related to other pages?
        • Which pages are most important?
        • Which pages might your readers be interested in?
      Slide
    • Increase References to Other Pages Slide
    • WH2 Solve Indexing Issues
      • W: No index = no rank
      • H2:
        • Pages with > 100 unique links to other pages on the site
        • Pages buried > 3 clicks/links from the home page
        • Pages requiring a session ID or cookie to enable navigation
        • Pages accessible only via a form and submit button
        • Pages accessible only via a drop-down menu
        • Pages accessible only via a search box
        • Pages blocked purposefully via robots.txt
        • Pages requiring a login
        • Hat tip to SEOmoz!
      Slide
    • Stop Characters
      • Characters in the URL such as & or = or %
      Slide
    • Framed Pages
        • Framed pages can cause confusion about which pages to rank
      Slide
    • WH2 Track “Engagement” Analytics
      • W: Are you on the right path?
        • “ Chris argues that ‘engagement’ is not a measurable ROI measure for business. You have to apply the results to the bottom line!” – Hat tip to Doug Karr!
      • H2:
        • Page views per visit
        • Bounce rate
        • Time on site
        • Subscribers/comments (if a blog)
      • Blog Indiana presentation
        • Leave a card or email patrick.east@hanapinmarketing.com
      Slide
    • WH2 Find “Content Gaps”
      • W: Engage your readers further, rank for additional keywords
      • H2:
        • Look at pages with high bounce rate
        • Ask yourself what other content could help paint a clearer picture
        • Look at long tail keywords
      Slide
    • WH2 Generate Linking Opportunities
      • W: Links are votes and the more votes, the more “Google juice”
      • H2:
        • 1 on 1 emails
        • Directory submissions
        • Cornerstone content
        • Regular/consistent content
        • Link bait
      Slide
    • WH2 Use Social Media
      • W: Influence the influencers, engage your readers, and get profile links
      • H2:
        • Twitter
        • LinkedIn
        • Facebook
        • Face-to-Face
      Slide
    •  
    • WH2 Edit and Optimize Specific Pages
      • W: Not ranking high for a keyword but should be or need to start ranking for other keywords
      • H2:
        • Update title tag, meta description, header tags, body content, in-bound anchor text
        • Persistent footer with contact information
        • Combine pages and use 301 redirects
      Slide
    • Action Items
      • Ask yourself, “How *well* am I implementing these techniques?”
      • Implement 1 technique to start or improve. Just 1. Only 1. This week.
      • Blog Indiana *and/or* IU SEO presentations - leave a card or email patrick.east@hanapinmarketing.com
      Slide
    • Our Websites: www.hanapinmarketing.com www.ppchero.com www.seoboy.com