Attaining Front Page Rankings with SEO Get Your MBO / October 14, 2008

Competitive research Keyword research Keyword selection Title tags Meta descriptions Body content Basic SEO Techniques – Months 1-3 Slide

Competitive research

Keyword research

Keyword selection

Title tags

Meta descriptions

Body content

Why and how to develop site maps Why and how to cross link Why and how to solve indexing issues Why and how to track “engagement” analytics Why and how to find “content gaps” Why and how to generate linking opportunities Why and how to use social media Why and how to edit and optimize specific pages Advanced SEO Techniques – Month 4+ Slide

Why and how to develop site maps

Why and how to cross link

Why and how to solve indexing issues

Why and how to track “engagement” analytics

Why and how to find “content gaps”

Why and how to generate linking opportunities

Why and how to use social media

Why and how to edit and optimize specific pages

Notes refer to slide numbers Every technique includes the “why” and the “how” (WH2) Ask yourself, “How *well* am I implementing this technique?” Three IMPORTANT Notes Slide

Notes refer to slide numbers

Every technique includes the “why” and the “how” (WH2)

Ask yourself, “How *well* am I implementing this technique?”

WH2 Develop Site Maps W: Users and search engines H2: Build HTML version and XML version http://gsitecrawler.com/ Submit to Google Webmaster Tools Submit to Yahoo! Site Explorer Slide

W: Users and search engines

H2:

Build HTML version and XML version

http://gsitecrawler.com/

Submit to Google Webmaster Tools

Submit to Yahoo! Site Explorer

WH2 Cross Link W: Engage your readers, links are votes H2: Which pages “answer questions” using other pages? Which pages are related to other pages? Which pages are most important? Which pages might your readers be interested in? Slide

W: Engage your readers, links are votes

H2:

Which pages “answer questions” using other pages?

Which pages are related to other pages?

Which pages are most important?

Which pages might your readers be interested in?

Increase References to Other Pages Slide

WH2 Solve Indexing Issues W: No index = no rank H2: Pages with > 100 unique links to other pages on the site Pages buried > 3 clicks/links from the home page Pages requiring a session ID or cookie to enable navigation Pages accessible only via a form and submit button Pages accessible only via a drop-down menu Pages accessible only via a search box Pages blocked purposefully via robots.txt Pages requiring a login Hat tip to SEOmoz! Slide

W: No index = no rank

H2:

Pages with > 100 unique links to other pages on the site

Pages buried > 3 clicks/links from the home page

Pages requiring a session ID or cookie to enable navigation

Pages accessible only via a form and submit button

Pages accessible only via a drop-down menu

Pages accessible only via a search box

Pages blocked purposefully via robots.txt

Pages requiring a login

Hat tip to SEOmoz!

Stop Characters Characters in the URL such as & or = or % Slide

Characters in the URL such as & or = or %

Framed Pages Framed pages can cause confusion about which pages to rank Slide

Framed pages can cause confusion about which pages to rank

WH2 Track “Engagement” Analytics W: Are you on the right path? “ Chris argues that ‘engagement’ is not a measurable ROI measure for business. You have to apply the results to the bottom line!” – Hat tip to Doug Karr! H2: Page views per visit Bounce rate Time on site Subscribers/comments (if a blog) Blog Indiana presentation Leave a card or email patrick.east@hanapinmarketing.com Slide

W: Are you on the right path?

“ Chris argues that ‘engagement’ is not a measurable ROI measure for business. You have to apply the results to the bottom line!” – Hat tip to Doug Karr!

H2:

Page views per visit

Bounce rate

Time on site

Subscribers/comments (if a blog)

Blog Indiana presentation

Leave a card or email patrick.east@hanapinmarketing.com

WH2 Find “Content Gaps” W: Engage your readers further, rank for additional keywords H2: Look at pages with high bounce rate Ask yourself what other content could help paint a clearer picture Look at long tail keywords Slide

W: Engage your readers further, rank for additional keywords

H2:

Look at pages with high bounce rate

Ask yourself what other content could help paint a clearer picture

Look at long tail keywords

WH2 Generate Linking Opportunities W: Links are votes and the more votes, the more “Google juice” H2: 1 on 1 emails Directory submissions Cornerstone content Regular/consistent content Link bait Slide

W: Links are votes and the more votes, the more “Google juice”

H2:

1 on 1 emails

Directory submissions

Cornerstone content

Regular/consistent content

Link bait

WH2 Use Social Media W: Influence the influencers, engage your readers, and get profile links H2: Twitter LinkedIn Facebook Face-to-Face Slide

W: Influence the influencers, engage your readers, and get profile links

H2:

Twitter

LinkedIn

Facebook

Face-to-Face

WH2 Edit and Optimize Specific Pages W: Not ranking high for a keyword but should be or need to start ranking for other keywords H2: Update title tag, meta description, header tags, body content, in-bound anchor text Persistent footer with contact information Combine pages and use 301 redirects Slide

W: Not ranking high for a keyword but should be or need to start ranking for other keywords

H2:

Update title tag, meta description, header tags, body content, in-bound anchor text

Persistent footer with contact information

Combine pages and use 301 redirects

Action Items Ask yourself, “How *well* am I implementing these techniques?” Implement 1 technique to start or improve. Just 1. Only 1. This week. Blog Indiana *and/or* IU SEO presentations - leave a card or email patrick.east@hanapinmarketing.com Slide

Ask yourself, “How *well* am I implementing these techniques?”

Implement 1 technique to start or improve. Just 1. Only 1. This week.

Blog Indiana *and/or* IU SEO presentations - leave a card or email patrick.east@hanapinmarketing.com

Our Websites: www.hanapinmarketing.com www.ppchero.com www.seoboy.com