Attaining Front Page Rankings with SEO Get Your MBO / October 14, 2008
<ul><li>Competitive research </li></ul><ul><li>Keyword research </li></ul><ul><li>Keyword selection </li></ul><ul><li>Titl...
<ul><li>Why and how to develop site maps </li></ul><ul><li>Why and how to cross link </li></ul><ul><li>Why and how to solv...
<ul><li>Notes refer to slide numbers </li></ul><ul><li>Every technique includes the “why” and the “how” (WH2) </li></ul><u...
WH2 Develop Site Maps <ul><li>W: Users and search engines </li></ul><ul><li>H2: </li></ul><ul><ul><li>Build HTML version a...
 
WH2 Cross Link <ul><li>W: Engage your readers, links are votes </li></ul><ul><li>H2: </li></ul><ul><ul><li>Which pages “an...
Increase References to Other Pages Slide
WH2 Solve Indexing Issues <ul><li>W: No index = no rank </li></ul><ul><li>H2: </li></ul><ul><ul><li>Pages with > 100 uniqu...
Stop Characters <ul><li>Characters in the URL such as & or = or % </li></ul>Slide
Framed Pages <ul><ul><li>Framed pages can cause confusion about which pages to rank </li></ul></ul>Slide
WH2 Track “Engagement” Analytics <ul><li>W: Are you on the right path? </li></ul><ul><ul><li>“ Chris argues that ‘engageme...
WH2 Find “Content Gaps” <ul><li>W: Engage your readers further, rank for additional keywords </li></ul><ul><li>H2: </li></...
WH2 Generate Linking Opportunities <ul><li>W: Links are votes and the more votes, the more “Google juice” </li></ul><ul><l...
WH2 Use Social Media <ul><li>W: Influence the influencers, engage your readers, and get profile links </li></ul><ul><li>H2...
 
WH2 Edit and Optimize Specific Pages <ul><li>W: Not ranking high for a keyword but should be or need to start ranking for ...
Action Items <ul><li>Ask yourself, “How *well* am I  implementing these techniques?” </li></ul><ul><li>Implement 1 techniq...
Our Websites: www.hanapinmarketing.com www.ppchero.com www.seoboy.com
Upcoming SlideShare
Loading in...5
×

Attaining Front Page Rankings with SEO

701

Published on

Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
701
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Attaining Front Page Rankings with SEO

  1. 1. Attaining Front Page Rankings with SEO Get Your MBO / October 14, 2008
  2. 2. <ul><li>Competitive research </li></ul><ul><li>Keyword research </li></ul><ul><li>Keyword selection </li></ul><ul><li>Title tags </li></ul><ul><li>Meta descriptions </li></ul><ul><li>Body content </li></ul>Basic SEO Techniques – Months 1-3 Slide
  3. 3. <ul><li>Why and how to develop site maps </li></ul><ul><li>Why and how to cross link </li></ul><ul><li>Why and how to solve indexing issues </li></ul><ul><li>Why and how to track “engagement” analytics </li></ul><ul><li>Why and how to find “content gaps” </li></ul><ul><li>Why and how to generate linking opportunities </li></ul><ul><li>Why and how to use social media </li></ul><ul><li>Why and how to edit and optimize specific pages </li></ul>Advanced SEO Techniques – Month 4+ Slide
  4. 4. <ul><li>Notes refer to slide numbers </li></ul><ul><li>Every technique includes the “why” and the “how” (WH2) </li></ul><ul><li>Ask yourself, “How *well* am I implementing this technique?” </li></ul>Three IMPORTANT Notes Slide
  5. 5. WH2 Develop Site Maps <ul><li>W: Users and search engines </li></ul><ul><li>H2: </li></ul><ul><ul><li>Build HTML version and XML version </li></ul></ul><ul><ul><li>http://gsitecrawler.com/ </li></ul></ul><ul><ul><li>Submit to Google Webmaster Tools </li></ul></ul><ul><ul><li>Submit to Yahoo! Site Explorer </li></ul></ul>Slide
  6. 7. WH2 Cross Link <ul><li>W: Engage your readers, links are votes </li></ul><ul><li>H2: </li></ul><ul><ul><li>Which pages “answer questions” using other pages? </li></ul></ul><ul><ul><li>Which pages are related to other pages? </li></ul></ul><ul><ul><li>Which pages are most important? </li></ul></ul><ul><ul><li>Which pages might your readers be interested in? </li></ul></ul>Slide
  7. 8. Increase References to Other Pages Slide
  8. 9. WH2 Solve Indexing Issues <ul><li>W: No index = no rank </li></ul><ul><li>H2: </li></ul><ul><ul><li>Pages with > 100 unique links to other pages on the site </li></ul></ul><ul><ul><li>Pages buried > 3 clicks/links from the home page </li></ul></ul><ul><ul><li>Pages requiring a session ID or cookie to enable navigation </li></ul></ul><ul><ul><li>Pages accessible only via a form and submit button </li></ul></ul><ul><ul><li>Pages accessible only via a drop-down menu </li></ul></ul><ul><ul><li>Pages accessible only via a search box </li></ul></ul><ul><ul><li>Pages blocked purposefully via robots.txt </li></ul></ul><ul><ul><li>Pages requiring a login </li></ul></ul><ul><ul><li>Hat tip to SEOmoz! </li></ul></ul>Slide
  9. 10. Stop Characters <ul><li>Characters in the URL such as & or = or % </li></ul>Slide
  10. 11. Framed Pages <ul><ul><li>Framed pages can cause confusion about which pages to rank </li></ul></ul>Slide
  11. 12. WH2 Track “Engagement” Analytics <ul><li>W: Are you on the right path? </li></ul><ul><ul><li>“ Chris argues that ‘engagement’ is not a measurable ROI measure for business. You have to apply the results to the bottom line!” – Hat tip to Doug Karr! </li></ul></ul><ul><li>H2: </li></ul><ul><ul><li>Page views per visit </li></ul></ul><ul><ul><li>Bounce rate </li></ul></ul><ul><ul><li>Time on site </li></ul></ul><ul><ul><li>Subscribers/comments (if a blog) </li></ul></ul><ul><li>Blog Indiana presentation </li></ul><ul><ul><li>Leave a card or email patrick.east@hanapinmarketing.com </li></ul></ul>Slide
  12. 13. WH2 Find “Content Gaps” <ul><li>W: Engage your readers further, rank for additional keywords </li></ul><ul><li>H2: </li></ul><ul><ul><li>Look at pages with high bounce rate </li></ul></ul><ul><ul><li>Ask yourself what other content could help paint a clearer picture </li></ul></ul><ul><ul><li>Look at long tail keywords </li></ul></ul>Slide
  13. 14. WH2 Generate Linking Opportunities <ul><li>W: Links are votes and the more votes, the more “Google juice” </li></ul><ul><li>H2: </li></ul><ul><ul><li>1 on 1 emails </li></ul></ul><ul><ul><li>Directory submissions </li></ul></ul><ul><ul><li>Cornerstone content </li></ul></ul><ul><ul><li>Regular/consistent content </li></ul></ul><ul><ul><li>Link bait </li></ul></ul>Slide
  14. 15. WH2 Use Social Media <ul><li>W: Influence the influencers, engage your readers, and get profile links </li></ul><ul><li>H2: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Face-to-Face </li></ul></ul>Slide
  15. 17. WH2 Edit and Optimize Specific Pages <ul><li>W: Not ranking high for a keyword but should be or need to start ranking for other keywords </li></ul><ul><li>H2: </li></ul><ul><ul><li>Update title tag, meta description, header tags, body content, in-bound anchor text </li></ul></ul><ul><ul><li>Persistent footer with contact information </li></ul></ul><ul><ul><li>Combine pages and use 301 redirects </li></ul></ul>Slide
  16. 18. Action Items <ul><li>Ask yourself, “How *well* am I implementing these techniques?” </li></ul><ul><li>Implement 1 technique to start or improve. Just 1. Only 1. This week. </li></ul><ul><li>Blog Indiana *and/or* IU SEO presentations - leave a card or email patrick.east@hanapinmarketing.com </li></ul>Slide
  17. 19. Our Websites: www.hanapinmarketing.com www.ppchero.com www.seoboy.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×