A PPC Odyssey - Kayla Kurtz at Search Exchange (Keynote)
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It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than ...
It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.
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