Youtube
Promote video with youtube ads
TrueView Video Ads
Customers choose
relevant ads

Advertisers pay for
engaged views
TrueView: what

Before video

If user chooses to

User selects a

begins, user sees 5

watch whole ad or

video to watch

...
TrueView: why

Persuasive
Video advertising is
proven to build recall,
equity, purchase intent

Precise

Global Scale

Adv...
TRUEVIEW AD TYPE
TRUEVIEW IN-STREAM
Viewer Experience
Choice to skip or watch ad
Advertiser is Charged
The shorter of 30 seconds or ad
comp...
TRUEVIEW IN-SLATE
Viewer Experience
Option to choose one ad
among many or watch regular
commercial breaks
Advertiser is Ch...
TRUEVIEW IN-SEARCH
Viewer Experience
Sees a video promoted among
search results on YouTube or
video.google.com
Advertiser ...
TRUEVIEW IN-DISPLAY
Viewer Experience
Sees video promoted against
suggested videos on YouTube or
related content across th...
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Youtube ad trueview 2013

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How to promote video with trueview ads,

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Youtube ad trueview 2013

  1. 1. Youtube Promote video with youtube ads
  2. 2. TrueView Video Ads Customers choose relevant ads Advertisers pay for engaged views
  3. 3. TrueView: what Before video If user chooses to User selects a begins, user sees 5 watch whole ad or video to watch seconds of a 30s, only then does TrueView video ad advertiser pay!
  4. 4. TrueView: why Persuasive Video advertising is proven to build recall, equity, purchase intent Precise Global Scale Advanced targeting Drive awareness by help reach best connecting with prospects efficiently 800M global users
  5. 5. TRUEVIEW AD TYPE
  6. 6. TRUEVIEW IN-STREAM Viewer Experience Choice to skip or watch ad Advertiser is Charged The shorter of 30 seconds or ad completion If viewers choose to close the ad, we exposed our brand to them without any cost.
  7. 7. TRUEVIEW IN-SLATE Viewer Experience Option to choose one ad among many or watch regular commercial breaks Advertiser is Charged When viewer chooses to watch ad
  8. 8. TRUEVIEW IN-SEARCH Viewer Experience Sees a video promoted among search results on YouTube or video.google.com Advertiser is Charged When viewer chooses to watch ad
  9. 9. TRUEVIEW IN-DISPLAY Viewer Experience Sees video promoted against suggested videos on YouTube or related content across the Google Display Network Advertiser is Charged When viewer chooses to watch ad
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