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MARKETINGBENCHMARKSfrom       7,000+         Businesses
Good inbound marketingtakes work, but how much  more work will it take to         tip the scale?                          ...
This report will dive into how you canincrease both traffic and leadsby improving a variety of differentmarketing assets--...
By dissecting each benchmark by target                     market (B2B vs. B2C) and company size,                     you’...
ABOUT THIS STUDYThis study is based on real results from HubSpot’s7,000+ customers.In order to get you comparable data to ...
ABOUT THE DATA               The graphs in this presentation provide index               numbers for either traffic and le...
CONTENTIMPACTHow will increasing theamount of contentimpact myincoming traffic?
IMPACT OF WEBSITE CONTENT         ON INBOUND TRAFFIC                 2,500                 2,000                 1,500    ...
IMPACT OF WEBSITE CONTENT ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                     4000                     ...
IMPACT OF WEBSITE CONTENT         ON INBOUND TRAFFIC BY COMPANY SIZE                1,600                1,400            ...
COMPANIES WITH 51 TO 100 PAGES       GENERATE       48%       MORE TRAFFIC                     COMPANIES WITH OVER 50     ...
CONTENTIMPACTHow will increasingthe amount of contentimpact my leadgeneration?
IMPACT OF WEBSITE CONTENT         ON INBOUND LEADS                     1,600                     1,400                    ...
IMPACT OF WEBSITE CONTENT ON         INBOUND LEADS FOR B2B & B2C COMPANIES                     1600                     14...
IMPACT OF WEBSITE CONTENT         ON INBOUND LEADS BY COMPANY SIZE                1200                1000                ...
BOTH B2B & B2C                     COMPANIES WITH                     101 TO 200 PAGES                              2.5x  ...
LANDING PAGEIMPACTHow many morelanding pages do I needto increase myleads?
IMPACT OF NUMBER OF LANDING PAGES         ON LEAD GENERATION                600                500                400     ...
IMPACT OF NUMBER OF LANDING PAGES ON         LEAD GENERATION FOR B2B & B2C COMPANIES                600                500...
IMPACT OF NUMBER OF LANDING PAGES         ON LEAD GENERATION BY COMPANY SIZE                600                500        ...
COMPANIES SEE A          55%          INCREASE          IN LEADS          FROM INCREASING          LANDING PAGES          ...
BLOGGINGIMPACTHow much more doI need to blog per monthto increase mywebsite traffic?
IMPACT OF MONTHLY BLOG ARTICLES         ON INBOUND TRAFFIC                 600                 500                 400    ...
IMPACT OF MONTHLY BLOG ARTICLES ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                     800                ...
IMPACT OF MONTHLY BLOG ARTICLES ON         INBOUND TRAFFIC BY COMPANY SIZE                     18,000                     ...
COMPANIES THAT BLOG         15 OR MORE TIMES         PER MONTH GET         5x         MORE TRAFFIC         THAN COMPANIES ...
BLOGGINGIMPACTHow much more do Ineed to blog per monthto increase myleads?
IMPACT OF MONTHLY BLOG ARTICLES         ON INBOUND LEADS               1200               1000                800       NE...
IMPACT OF MONTHLY BLOG ARTICLES ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                1800                1600...
IMPACT OF MONTHLY BLOG ARTICLES ON         INBOUND TRAFFIC BY COMPANY SIZE                160                140          ...
COMPANIES THAT             INCREASE BLOGGING             FROM 3-5X/MONTH             to 6-8X/MONTH             ALMOST DOUB...
BLOGGINGIMPACTHow many more totalblog posts do I needto impact mytraffic?
IMPACT OF TOTAL PUBLISHED BLOG POSTS         ON INBOUND TRAFFIC                 700                 600                 50...
IMPACT OF TOTAL PUBLISHED BLOG POSTS ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                     1200          ...
IMPACT OF TOTAL PUBLISHED BLOG POSTS         ON INBOUND TRAFFIC BY COMPANY SIZE                     900                   ...
AN AVERAGE COMPANY         WILL SEE A         45%         GROWTH         IN TRAFFIC                B2C COMPANIES SEE A    ...
BLOGGINGIMPACTHow many more totalblog posts do I needto impact myleads?
IMPACT OF TOTAL PUBLISHED BLOG POSTS         ON INBOUND LEADS               600               500               400       ...
IMPACT OF TOTAL PUBLISHED BLOG POSTS ON         INBOUND LEADS FOR B2B & B2C COMPANIES                 700                 ...
IMPACT OF TOTAL PUBLISHED BLOG POSTS         ON INBOUND LEADS BY COMPANY SIZE                     700                     ...
THE AVERAGE COMPANY WITH       100 OR MORE       TOTAL BLOG ARTICLES       IS MORE LIKELY TO EXPERIENCE       CONTINUED   ...
TWITTERIMPACTHow much will growingmy Twitter followingimprove mywebsite traffic?
IMPACT OF COMPANY TWITTER REACH         ON INBOUND TRAFFIC                     800                     700                ...
IMPACT OF COMPANY TWITTER REACH ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                     2000               ...
IMPACT OF COMPANY TWITTER REACH         ON INBOUND TRAFFIC BY COMPANY SIZE                     900                     800...
COMPANIES WITH         51 TO 100         FOLLOWERS GENERATE         106%         MORE TRAFFIC         THAN THOSE WITH 25 O...
FACEBOOKIMPACTHow much will growingmy Facebook reachimprove mywebsite traffic?
IMPACT OF COMPANY FACEBOOK REACH         ON INBOUND TRAFFIC                     1,400                     1,200           ...
IMPACT OF COMPANY FACEBOOK REACH ON         INBOUND TRAFFIC FOR B2B & B2C COMPANIES                     2,500             ...
IMPACT OF COMPANY FACEBOOK REACH ON         INBOUND TRAFFIC BY COMPANY SIZE                 2,000                 1,800   ...
THE AVERAGE COMPANY SAW A         185%         INCREASE         IN TRAFFIC         AFTER CROSSING         1,000 FACEBOOK L...
Ready to beef upyour marketing?Learn how HubSpot’stools can help you growand scale yourmarketing to be a morepowerful busi...
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Marketing benchmarks from 7000-businesses

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his report will dive into how you can
increase both traffic and leads
by improving a variety of different
marketing assets---think web pages,
blogging, landing pages, Twitter & mor

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Transcript of "Marketing benchmarks from 7000-businesses"

  1. 1. MARKETINGBENCHMARKSfrom 7,000+ Businesses
  2. 2. Good inbound marketingtakes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see?
  3. 3. This report will dive into how you canincrease both traffic and leadsby improving a variety of differentmarketing assets---think web pages,blogging, landing pages, Twitter & more.
  4. 4. By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of what it takes to get the results you seek.Share This Report!
  5. 5. ABOUT THIS STUDYThis study is based on real results from HubSpot’s7,000+ customers.In order to get you comparable data to support yourmarketing investment decisions, we analyzed therelationships between key inbound marketingactivities and the volume of traffic and leads thatcorrelate with those activities.We specifically looked at website pages, landingpages, blogging, Twitter reach, and Facebook reach.
  6. 6. ABOUT THE DATA The graphs in this presentation provide index numbers for either traffic and lead volume. We used index numbers to standardize results across the 7,000 businesses and make them more comparable for you. (If you’re curious, the index numbers are based on a base level of 100 times the ratio to the base value.) Finally, the underlying growth was calculated using median values of HubSpot’s customer base.Share This Report!
  7. 7. CONTENTIMPACTHow will increasing theamount of contentimpact myincoming traffic?
  8. 8. IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC 2,500 2,000 1,500 TRAFFIC INDEX 1,000 500 -Share This Report! WEBSITE PAGES
  9. 9. IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 4000 3500 3000 2500 TRAFFIC 2000 INDEX 1500 B2B B2C 1000 500 0Share This Report! WEBSITE PAGES
  10. 10. IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC BY COMPANY SIZE 1,600 1,400 1,200 1,000 LEADS 800 INDEX 1 to 10 employees 600 11 to 50 employees 400 51 or more employees 200 -Share This Report! WEBSITE PAGES
  11. 11. COMPANIES WITH 51 TO 100 PAGES GENERATE 48% MORE TRAFFIC COMPANIES WITH OVER 50 THAN COMPANIES EMPLOYEES AND 1,000+ WEB PAGES SEE 9.5X WITH 1 TO 50 PAGES. MORE TRAFFIC THAN COMPANIES WITH UNDER 51 PAGES.Share This Report!
  12. 12. CONTENTIMPACTHow will increasingthe amount of contentimpact my leadgeneration?
  13. 13. IMPACT OF WEBSITE CONTENT ON INBOUND LEADS 1,600 1,400 1,200 1,000 NEW LEADS 800 INDEX 600 400 200 -Share This Report! WEBSITE PAGES
  14. 14. IMPACT OF WEBSITE CONTENT ON INBOUND LEADS FOR B2B & B2C COMPANIES 1600 1400 1200 1000 NEW LEADS 800 INDEX B2B 600 B2C 400 200 0Share This Report! WEBSITE PAGES
  15. 15. IMPACT OF WEBSITE CONTENT ON INBOUND LEADS BY COMPANY SIZE 1200 1000 800 LEADS 600 INDEX 1 to 10 employees 11 to 50 employees 400 51 or more employees 200 0Share This Report! WEBSITE PAGES
  16. 16. BOTH B2B & B2C COMPANIES WITH 101 TO 200 PAGES 2.5x GENERATE MORE LEADS THAN THOSE WITH 50 OR FEWER PAGES.Share This Report!
  17. 17. LANDING PAGEIMPACTHow many morelanding pages do I needto increase myleads?
  18. 18. IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION 600 500 400 NEW LEADS 300 INDEX 200 100 0Share This Report! LANDING PAGES
  19. 19. IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION FOR B2B & B2C COMPANIES 600 500 400 NEW LEADS 300 INDEX B2B 200 B2C 100 0Share This Report! LANDING PAGES
  20. 20. IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION BY COMPANY SIZE 600 500 400 LEADS 300 INDEX 1 to 10 employees 11 to 50 employees 200 51 or more employees 100 0Share This Report! LANDING PAGES
  21. 21. COMPANIES SEE A 55% INCREASE IN LEADS FROM INCREASING LANDING PAGES FROM 10 TO 15. MOST COMPANIES DO NOT SEE AN INCREASE IN LEADS WHEN INCREASING THEIR TOTAL NUMBER OF LANDING PAGES FROM 1-5 TO 6-10.Share This Report!
  22. 22. BLOGGINGIMPACTHow much more doI need to blog per monthto increase mywebsite traffic?
  23. 23. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC 600 500 400 TRAFFIC 300 INDEX 200 100 0Share This Report! MONTHLY BLOG POSTS
  24. 24. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 800 700 600 500 TRAFFIC 400 INDEX B2B 300 B2C 200 100 0Share This Report! MONTHLY BLOG POSTS
  25. 25. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC BY COMPANY SIZE 18,000 16,000 14,000 12,000 10,000 TRAFFIC INDEX 8,000 1 to 10 11 to 50 6,000 51 or more 4,000 2,000 -Share This Report! TOTAL BLOG POSTS
  26. 26. COMPANIES THAT BLOG 15 OR MORE TIMES PER MONTH GET 5x MORE TRAFFIC THAN COMPANIES THAT DON’T BLOG. SMALL BUSINESSES (1 TO 10 EMPLOYEES) TEND TO SEE THE BIGGEST GAINS IN TRAFFIC WHEN THEY POSTShare This Report! MORE ARTICLES.
  27. 27. BLOGGINGIMPACTHow much more do Ineed to blog per monthto increase myleads?
  28. 28. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS 1200 1000 800 NEW LEADS 600 INDEX 400 200 0Share This Report! MONTHLY BLOG POSTS
  29. 29. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 1800 1600 1400 1200 NEW 1000 LEADS INDEX 800 B2B 600 B2C 400 200 0Share This Report! MONTHLY BLOG POSTS
  30. 30. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC BY COMPANY SIZE 160 140 120 100 NEW LEADS 80 INDEX 1 to 10 60 11 to 50 51 or more 40 20 -Share This Report! TOTAL BLOG POSTS
  31. 31. COMPANIES THAT INCREASE BLOGGING FROM 3-5X/MONTH to 6-8X/MONTH ALMOST DOUBLE THEIR LEADS. B2B COMPANIES THAT BLOG ONLY 1-2X/MONTH GENERATE 70% MORE LEADSShare This Report! THAN THOSE WHO DON’T BLOG.
  32. 32. BLOGGINGIMPACTHow many more totalblog posts do I needto impact mytraffic?
  33. 33. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC 700 600 500 400 TRAFFIC INDEX 300 200 100 0Share This Report! TOTAL BLOG POSTS
  34. 34. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 1200 1000 800 TRAFFIC 600 INDEX B2B 400 B2C 200 0Share This Report! TOTAL BLOG POSTS
  35. 35. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC BY COMPANY SIZE 900 800 700 600 500 TRAFFIC INDEX 400 1 to 10 employees 11 to 50 employees 300 51 or more employees 200 100 -Share This Report! TOTAL BLOG POSTS
  36. 36. AN AVERAGE COMPANY WILL SEE A 45% GROWTH IN TRAFFIC B2C COMPANIES SEE A WHEN INCREASING TOTAL BLOG ARTICLES FROM 11- 59% INCREASE 20 TO 21-50 ARTICLES. IN TRAFFIC AFTER GROWING TOTAL BLOG ARTICLES FROM 100 TO 200Share This Report! TOTAL.
  37. 37. BLOGGINGIMPACTHow many more totalblog posts do I needto impact myleads?
  38. 38. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS 600 500 400 NEW LEADS 300 INDEX 200 100 0Share This Report! TOTAL BLOG POSTS
  39. 39. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS FOR B2B & B2C COMPANIES 700 600 500 NEW 400 LEADS INDEX 300 B2B B2C 200 100 0Share This Report! TOTAL BLOG POSTS
  40. 40. IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS BY COMPANY SIZE 700 600 500 400 NEW LEADS INDEX 300 1 to 10 employees 11 to 50 employees 200 51 or more employees 100 0Share This Report! TOTAL BLOG POSTS
  41. 41. THE AVERAGE COMPANY WITH 100 OR MORE TOTAL BLOG ARTICLES IS MORE LIKELY TO EXPERIENCE CONTINUED LEAD GROWTH. COMPANIES WITH OVER 200 BLOG ARTICLES HAVE >5X THE LEADS THAN THOSEShare This Report! WITH 10 OR FEWER.
  42. 42. TWITTERIMPACTHow much will growingmy Twitter followingimprove mywebsite traffic?
  43. 43. IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC 800 700 600 500 TRAFFIC 400 INDEX 300 200 100 -Share This Report! TWITTER FOLLOWERS
  44. 44. IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 2000 1800 1600 1400 1200 TRAFFIC 1000 INDEX 800 B2B 600 B2C 400 200 0Share This Report! TWITTER FOLLOWERS
  45. 45. IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC BY COMPANY SIZE 900 800 700 600 500 TRAFFIC INDEX 400 1 to 10 employees 300 11 to 50 employees 51 or more employees 200 100 -Share This Report! TWITTER FOLLOWERS
  46. 46. COMPANIES WITH 51 TO 100 FOLLOWERS GENERATE 106% MORE TRAFFIC THAN THOSE WITH 25 OR FEWER. B2C COMPANIES EXPERIENCE A LARGER INCREASE IN TRAFFIC THANShare This Report! B2B COMPANIES AFTER CROSSING 1,000 TWITTER FOLLOWERS.
  47. 47. FACEBOOKIMPACTHow much will growingmy Facebook reachimprove mywebsite traffic?
  48. 48. IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC 1,400 1,200 1,000 800 TRAFFIC INDEX 600 400 200 -Share This Report! FACEBOOK LIKES
  49. 49. IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 2,500 2,000 1,500 TRAFFIC INDEX 1,000 B2B B2C 500 -Share This Report! FACEBOOK LIKES
  50. 50. IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC BY COMPANY SIZE 2,000 1,800 1,600 1,400 1,200 TRAFFIC 1,000 INDEX 1 to 10 employees 800 11 to 50 employees 600 51 or more employees 400 200 -Share This Report! FACEBOOK LIKES
  51. 51. THE AVERAGE COMPANY SAW A 185% INCREASE IN TRAFFIC AFTER CROSSING 1,000 FACEBOOK LIKES. COMPANIES WITH >50 EMPLOYEES SAW THE BIGGEST TRAFFIC GAINS FROM GROWINGShare This Report! THEIR FACEBOOK REACH.
  52. 52. Ready to beef upyour marketing?Learn how HubSpot’stools can help you growand scale yourmarketing to be a morepowerful business tool. http://bitly.com/HubSpot-Demo
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